Toothpaste - Global Strategic Business Report

The global market for Toothpaste was estimated at US$17.7 Billion in 2024 and is projected to reach US$22.4 Billion by 2030, growing at a CAGR of 4.0% from 2024 to 2030. This comprehensive report provides an in-depth analysis of market trends, drivers, and forecasts, helping you make informed business decisions. The report includes the most recent global tariff developments and how they impact the Toothpaste market.

Global Toothpaste Market - Key Trends & Drivers Summarized

What Exactly Is Toothpaste, and How Does It Contribute to Oral Health?

Toothpaste is an essential component of daily oral hygiene that serves multiple purposes: it cleans teeth, freshens breath, and helps prevent dental conditions such as tooth decay and gum disease. Its composition typically includes abrasives to mechanically remove plaque and food debris, fluoride to strengthen the enamel and resist acid attacks, detergents like sodium lauryl sulfate to foam and enhance the cleaning process, and various flavoring agents to improve taste. Modern toothpastes may also contain specialized ingredients aimed at addressing specific issues such as tooth sensitivity, enamel erosion, and gingivitis. Over the years, the evolution of toothpaste has transformed it from a basic cleaning paste to a sophisticated oral health care product that offers protective benefits and aids in the maintenance of overall dental health.

How Are Advances in Formulations Transforming Toothpaste?

The toothpaste industry has seen significant innovation, particularly in the development of formulas that cater to a broad spectrum of consumer needs and preferences. The introduction of natural toothpastes featuring ingredients like activated charcoal, green tea, and coconut oil caters to the growing segment of health-conscious consumers looking for wellness-oriented products. Additionally, advances in cosmetic dentistry have spurred the popularity of whitening toothpastes, which contain mild abrasives and chemical agents designed to remove stains and brighten teeth. Innovations such as these enhance the functionality of toothpaste, making it not only a cleaning agent but also a crucial component of personal health care and aesthetics.

What Consumer Trends Are Influencing the Toothpaste Market?

Current trends in the toothpaste market are largely driven by increased consumer awareness of health and sustainability. There is a significant shift towards products with organic and natural ingredients, reflecting a broader trend across consumer goods that favors eco-friendly and chemical-free options. This shift is supported by the introduction of toothpastes that are free from artificial colors, flavors, and preservatives, appealing to consumers seeking safer, more transparent alternatives. The rise in preventive health care has also led to increased demand for toothpaste offering added health benefits, such as those containing ingredients for fortifying gum health or restoring mineral balance in teeth. These trends not only reflect changing consumer preferences but also influence the strategic direction of oral care companies as they innovate to meet these evolving demands.

What Are Factors Driving Growth in the Toothpaste Market?

The growth in the toothpaste market is driven by several factors, emphasizing the dynamic nature of consumer preferences and industry innovation. Technological advancements that lead to new product features and benefits are major drivers, as they respond to the growing consumer demand for more effective oral health solutions. Increasing global health awareness also propels the market, with more people recognizing the importance of oral hygiene as part of overall health. Additionally, economic improvements in emerging markets contribute to an increased demand for a wider variety of toothpaste products, including premium options. The influence of digital marketing and e-commerce significantly impacts consumer behavior, making it easier for brands to reach a larger audience and for consumers to access a diverse range of products. These factors, combined with ongoing research into the effects of oral health on general health, ensure continued growth and innovation in the toothpaste market.

SCOPE OF STUDY:

The report analyzes the Toothpaste market in terms of units by the following Segments, and Geographic Regions/Countries:

Segments: Product Segment (Regular, Anti-Caries, Whitening, Children`s, Desensitizing, Gum Protection, Multi-benefit, and Tartar Control)
Geographic Regions/Countries: World; USA; Canada; Japan; China; Europe; France; Germany; Italy; UK; Spain; Russia; Rest of Europe; Asia-Pacific; Australia; India; South Korea; Rest of Asia-Pacific; Latin America; Argentina; Brazil; Mexico; Rest of Latin America; Middle East; Iran; Israel; Saudi Arabia; UAE; Rest of Middle East; Africa.

Key Insights:

Market Growth: Understand the significant growth trajectory of the Regular segment, which is expected to reach US$3.8 Billion by 2030 with a CAGR of a 3.8%. The Anti-Caries segment is also set to grow at 3.2% CAGR over the analysis period.
Regional Analysis: Gain insights into the U.S. market, valued at $2.7 Billion in 2024, and China, forecasted to grow at an impressive 5.9% CAGR to reach $2.5 Billion by 2030. Discover growth trends in other key regions, including Japan, Canada, Germany, and the Asia-Pacific.

Why You Should Buy This Report:

Detailed Market Analysis: Access a thorough analysis of the Global Toothpaste Market, covering all major geographic regions and market segments.
Competitive Insights: Get an overview of the competitive landscape, including the market presence of major players across different geographies.
Future Trends and Drivers: Understand the key trends and drivers shaping the future of the Global Toothpaste Market.
Actionable Insights: Benefit from actionable insights that can help you identify new revenue opportunities and make strategic business decisions.

Key Questions Answered:

How is the Global Toothpaste Market expected to evolve by 2030?
What are the main drivers and restraints affecting the market?
Which market segments will grow the most over the forecast period?
How will market shares for different regions and segments change by 2030?
Who are the leading players in the market, and what are their prospects?

Report Features:

Comprehensive Market Data: Independent analysis of annual sales and market forecasts in US$ Million from 2024 to 2030.
In-Depth Regional Analysis: Detailed insights into key markets, including the U.S., China, Japan, Canada, Europe, Asia-Pacific, Latin America, Middle East, and Africa.
Company Profiles: Coverage of players such as Amway Corporation, Church & Dwight Co., Inc., Dabur India Ltd., Colgate-Palmolive Company, CCA Industries, Inc. and more.
Complimentary Updates: Receive free report updates for one year to keep you informed of the latest market developments.

Some of the 142 companies featured in this Toothpaste market report include:

Amway Corporation
Church & Dwight Co., Inc.
Dabur India Ltd.
Colgate-Palmolive Company
CCA Industries, Inc.
Den-Mat Holdings LLC
Amway India Enterprises Pvt. Ltd.
Dentaid SL
Aroma Cosmetics AD
Desert Essence
BioMin Technologies Limited
Corlison Pte. Limited
7-Eleven, Inc.
Brighter White Smile Company Limited
Apricot Technologies Limited

This edition integrates the latest global trade and economic shifts as of June 2025 into comprehensive market analysis. Key updates include:

Tariff and Trade Impact: Insights into global tariff negotiations across 180+ countries, with analysis of supply chain turbulence, sourcing disruptions, and geographic realignment. Special focus on 2025 as a pivotal year for trade tensions, including updated perspectives on the Trump-era tariffs.
Adjusted Forecasts and Analytics: Revised global and regional market forecasts through 2030, incorporating tariff effects, economic uncertainty, and structural changes in globalization. Includes segmentation by product, technology, type, material, distribution channel, application, and end-use, with historical analysis since 2015.
Strategic Market Dynamics: Evaluation of revised market prospects, regional outlooks, and key economic indicators such as population and urbanization trends.
Innovation & Technology Trends: Latest developments in product and process innovation, emerging technologies, and key industry drivers shaping the competitive landscape.
Competitive Intelligence: Updated global market share estimates for 2025, competitive positioning of major players (Strong/Active/Niche/Trivial), and refined focus on leading global brands and core players.
Expert Insight & Commentary: Strategic analysis from economists, trade experts, and domain specialists to contextualize market shifts and identify emerging opportunities.
Complimentary Update: Buyers receive a free July 2025 update with finalized tariff impacts, new trade agreement effects, revised projections, and expanded country-level coverage.

I. METHODOLOGYII. EXECUTIVE SUMMARY

1. MARKET OVERVIEW

Influencer Market Insights
Tariff Impact on Global Supply Chain Patterns
Oral Care Products: Maintaining Health of Teeth & Mouth
Toothpaste: An Essential Component of Routine Oral Hygiene Regimen
Developing Countries Turbo Charge Future Market Growth
Whitening Toothpastes Lead Global Toothpaste Market
Toothpaste - Global Key Competitors Percentage Market Share in 2025 (E)
Competitive Landscape
Multinationals Rule the Roost in the Toothpaste Market
Factors Impacting Sales of Toothpastes in the Worldwide Market (Score on a Scale of 1-10)
Saturation Triggers Competition and Segmentation
Change in Marketers Strategy
Recent Market Activity
Leading Toothpaste Brands
Brand Extensions: Order of the Day
Advertising and Promotion
Advertising - For a “Brand” New Smile
The GEL Craze
Branding - Impact on Purchases
Advertising in the Children’s Toothpaste Segment
Distribution Channels
Supermarkets Grabs the Largest Pie
Strategies to Increase Market Share
Emergence of Multi-Channel Buyers
Online Marketing Catching Up
Competitive Market Presence - Strong/Active/Niche/Trivial for Players Worldwide in 2025 (E)
Product Overview
Types of Toothpastes
Regular
Anti-Caries / Fluoride Toothpastes
Whitening Toothpaste
Children’s Toothpaste
Desensitizing Toothpaste
Gum Protection Toothpaste
Multi-benefit Toothpaste
Tartar Control Toothpaste
Toothpaste Formula
Toothpaste Ingredients
Select Toothpaste Ingredients and their Attributes / Functions

2. FOCUS ON SELECT PLAYERS

3. MARKET TRENDS & DRIVERS

Emerging Countries: Underpenetrated Markets Present Significant Growth Potential
Exponential Increase in Global Urban Population
World Urban Population in Million: 1950-2050P
Degree of Urbanization Worldwide: Urban Population as a % of Total Population by Geographic Region for the Years 2000, 2020 & 2050
Burgeoning Middle Class Population
Global Middle Class Population (in Million) by Region: 2005, 2015, 2025 & 2030
Demographic Trends Influence Marketer Strategies
Herbal and Natural Toothpastes Give Tough Competition to Conventional Toothpastes
Rise in Value-Added Toothpastes
New Flavors Flood Market
Mint - The Preferred Toothpaste Flavor
Toothpaste Flavors: A Comparison of Global Leading Flavors Used in Toothpastes
Segment Trends in the Toothpaste Market
Popularity of Whitening Toothpastes
Toothpastes with Natural Ingredients Gain Popularity
Sensitivity Toothpastes
Children’s Toothpaste
Remineralizing Systems
Triclosan: Effective but Faces Concerns over Environmental & Health Risks
Ban on Parabens in Few Markets
Recyclable Toothpaste Tube - The New Trend in Oral Care Market

4. GLOBAL MARKET PERSPECTIVE

TABLE 1: World Recent Past, Current & Future Analysis for Toothpaste by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2024 through 2030 and % CAGR
TABLE 2: World Historic Review for Toothpaste by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2014 through 2023 and % CAGR
TABLE 3: World 16-Year Perspective for Toothpaste by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets for Years 2014, 2025 & 2030
TABLE 4: World Recent Past, Current & Future Analysis for Regular by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2024 through 2030 and % CAGR
TABLE 5: World Historic Review for Regular by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2014 through 2023 and % CAGR
TABLE 6: World 16-Year Perspective for Regular by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2014, 2025 & 2030
TABLE 7: World Recent Past, Current & Future Analysis for Anti-Caries by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2024 through 2030 and % CAGR
TABLE 8: World Historic Review for Anti-Caries by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2014 through 2023 and % CAGR
TABLE 9: World 16-Year Perspective for Anti-Caries by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2014, 2025 & 2030
TABLE 10: World Recent Past, Current & Future Analysis for Whitening by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2024 through 2030 and % CAGR
TABLE 11: World Historic Review for Whitening by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2014 through 2023 and % CAGR
TABLE 12: World 16-Year Perspective for Whitening by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2014, 2025 & 2030
TABLE 13: World Recent Past, Current & Future Analysis for Children`s by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2024 through 2030 and % CAGR
TABLE 14: World Historic Review for Children`s by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2014 through 2023 and % CAGR
TABLE 15: World 16-Year Perspective for Children`s by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2014, 2025 & 2030
TABLE 16: World Recent Past, Current & Future Analysis for Desensitizing by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2024 through 2030 and % CAGR
TABLE 17: World Historic Review for Desensitizing by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2014 through 2023 and % CAGR
TABLE 18: World 16-Year Perspective for Desensitizing by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2014, 2025 & 2030
TABLE 19: World Recent Past, Current & Future Analysis for Gum Protection by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2024 through 2030 and % CAGR
TABLE 20: World Historic Review for Gum Protection by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2014 through 2023 and % CAGR
TABLE 21: World 16-Year Perspective for Gum Protection by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2014, 2025 & 2030
TABLE 22: World Recent Past, Current & Future Analysis for Multi-benefit by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2024 through 2030 and % CAGR
TABLE 23: World Historic Review for Multi-benefit by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2014 through 2023 and % CAGR
TABLE 24: World 16-Year Perspective for Multi-benefit by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2014, 2025 & 2030
TABLE 25: World Recent Past, Current & Future Analysis for Tartar Control by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2024 through 2030 and % CAGR
TABLE 26: World Historic Review for Tartar Control by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2014 through 2023 and % CAGR
TABLE 27: World 16-Year Perspective for Tartar Control by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2014, 2025 & 2030
TABLE 28: World Toothpaste Market Analysis of Annual Sales in US$ Thousand for Years 2014 through 2030

III. MARKET ANALYSIS

UNITED STATES
Toothpaste Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United States for 2025 (E)
Oral Hygiene Products: An Overview
Toothpaste Market - A Review
Outlook
Whiteners Gain Market Share
Growing Demand for “all in one” Toothpastes
Strong Growth for Children’s Toothpaste Market
Multi-Benefit Segment: On an Upward Trend
Toothpaste for Sensitive Teeth: A Promising Market
Competition
Consumer Trends
TABLE 29: USA Recent Past, Current & Future Analysis for Toothpaste by Product Segment - Regular, Anti-Caries, Whitening, Children`s, Desensitizing, Gum Protection, Multi-benefit and Tartar Control - Independent Analysis of Annual Sales in US$ Thousand for the Years 2024 through 2030 and % CAGR
TABLE 30: USA Historic Review for Toothpaste by Product Segment - Regular, Anti-Caries, Whitening, Children`s, Desensitizing, Gum Protection, Multi-benefit and Tartar Control Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2014 through 2023 and % CAGR
TABLE 31: USA 16-Year Perspective for Toothpaste by Product Segment - Percentage Breakdown of Value Sales for Regular, Anti-Caries, Whitening, Children`s, Desensitizing, Gum Protection, Multi-benefit and Tartar Control for the Years 2014, 2025 & 2030
CANADA
TABLE 32: Canada Recent Past, Current & Future Analysis for Toothpaste by Product Segment - Regular, Anti-Caries, Whitening, Children`s, Desensitizing, Gum Protection, Multi-benefit and Tartar Control - Independent Analysis of Annual Sales in US$ Thousand for the Years 2024 through 2030 and % CAGR
TABLE 33: Canada Historic Review for Toothpaste by Product Segment - Regular, Anti-Caries, Whitening, Children`s, Desensitizing, Gum Protection, Multi-benefit and Tartar Control Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2014 through 2023 and % CAGR
TABLE 34: Canada 16-Year Perspective for Toothpaste by Product Segment - Percentage Breakdown of Value Sales for Regular, Anti-Caries, Whitening, Children`s, Desensitizing, Gum Protection, Multi-benefit and Tartar Control for the Years 2014, 2025 & 2030
JAPAN
Toothpaste Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Japan for 2025 (E)
Market Overview
TABLE 35: Japan Recent Past, Current & Future Analysis for Toothpaste by Product Segment - Regular, Anti-Caries, Whitening, Children`s, Desensitizing, Gum Protection, Multi-benefit and Tartar Control - Independent Analysis of Annual Sales in US$ Thousand for the Years 2024 through 2030 and % CAGR
TABLE 36: Japan Historic Review for Toothpaste by Product Segment - Regular, Anti-Caries, Whitening, Children`s, Desensitizing, Gum Protection, Multi-benefit and Tartar Control Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2014 through 2023 and % CAGR
TABLE 37: Japan 16-Year Perspective for Toothpaste by Product Segment - Percentage Breakdown of Value Sales for Regular, Anti-Caries, Whitening, Children`s, Desensitizing, Gum Protection, Multi-benefit and Tartar Control for the Years 2014, 2025 & 2030
CHINA
Toothpaste Market Presence - Strong/Active/Niche/Trivial - Key Competitors in China for 2025 (E)
China to Re-Define Safety Rules for Toothpaste
Competitive Scenario
TABLE 38: China Recent Past, Current & Future Analysis for Toothpaste by Product Segment - Regular, Anti-Caries, Whitening, Children`s, Desensitizing, Gum Protection, Multi-benefit and Tartar Control - Independent Analysis of Annual Sales in US$ Thousand for the Years 2024 through 2030 and % CAGR
TABLE 39: China Historic Review for Toothpaste by Product Segment - Regular, Anti-Caries, Whitening, Children`s, Desensitizing, Gum Protection, Multi-benefit and Tartar Control Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2014 through 2023 and % CAGR
TABLE 40: China 16-Year Perspective for Toothpaste by Product Segment - Percentage Breakdown of Value Sales for Regular, Anti-Caries, Whitening, Children`s, Desensitizing, Gum Protection, Multi-benefit and Tartar Control for the Years 2014, 2025 & 2030
EUROPE
Toothpaste Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Europe for 2025 (E)
Market Overview
Government Initiatives Foster Oral Healthcare Market in Central & Eastern Europe
Competitive Landscape
TABLE 41: Europe Recent Past, Current & Future Analysis for Toothpaste by Geographic Region - France, Germany, Italy, UK, Spain, Russia and Rest of Europe Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2024 through 2030 and % CAGR
TABLE 42: Europe Historic Review for Toothpaste by Geographic Region - France, Germany, Italy, UK, Spain, Russia and Rest of Europe Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2014 through 2023 and % CAGR
TABLE 43: Europe 16-Year Perspective for Toothpaste by Geographic Region - Percentage Breakdown of Value Sales for France, Germany, Italy, UK, Spain, Russia and Rest of Europe Markets for Years 2014, 2025 & 2030
TABLE 44: Europe Recent Past, Current & Future Analysis for Toothpaste by Product Segment - Regular, Anti-Caries, Whitening, Children`s, Desensitizing, Gum Protection, Multi-benefit and Tartar Control - Independent Analysis of Annual Sales in US$ Thousand for the Years 2024 through 2030 and % CAGR
TABLE 45: Europe Historic Review for Toothpaste by Product Segment - Regular, Anti-Caries, Whitening, Children`s, Desensitizing, Gum Protection, Multi-benefit and Tartar Control Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2014 through 2023 and % CAGR
TABLE 46: Europe 16-Year Perspective for Toothpaste by Product Segment - Percentage Breakdown of Value Sales for Regular, Anti-Caries, Whitening, Children`s, Desensitizing, Gum Protection, Multi-benefit and Tartar Control for the Years 2014, 2025 & 2030
FRANCE
Toothpaste Market Presence - Strong/Active/Niche/Trivial - Key Competitors in France for 2025 (E)
TABLE 47: France Recent Past, Current & Future Analysis for Toothpaste by Product Segment - Regular, Anti-Caries, Whitening, Children`s, Desensitizing, Gum Protection, Multi-benefit and Tartar Control - Independent Analysis of Annual Sales in US$ Thousand for the Years 2024 through 2030 and % CAGR
TABLE 48: France Historic Review for Toothpaste by Product Segment - Regular, Anti-Caries, Whitening, Children`s, Desensitizing, Gum Protection, Multi-benefit and Tartar Control Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2014 through 2023 and % CAGR
TABLE 49: France 16-Year Perspective for Toothpaste by Product Segment - Percentage Breakdown of Value Sales for Regular, Anti-Caries, Whitening, Children`s, Desensitizing, Gum Protection, Multi-benefit and Tartar Control for the Years 2014, 2025 & 2030
GERMANY
Toothpaste Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Germany for 2025 (E)
Market Overview
TABLE 50: Germany Recent Past, Current & Future Analysis for Toothpaste by Product Segment - Regular, Anti-Caries, Whitening, Children`s, Desensitizing, Gum Protection, Multi-benefit and Tartar Control - Independent Analysis of Annual Sales in US$ Thousand for the Years 2024 through 2030 and % CAGR
TABLE 51: Germany Historic Review for Toothpaste by Product Segment - Regular, Anti-Caries, Whitening, Children`s, Desensitizing, Gum Protection, Multi-benefit and Tartar Control Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2014 through 2023 and % CAGR
TABLE 52: Germany 16-Year Perspective for Toothpaste by Product Segment - Percentage Breakdown of Value Sales for Regular, Anti-Caries, Whitening, Children`s, Desensitizing, Gum Protection, Multi-benefit and Tartar Control for the Years 2014, 2025 & 2030
ITALY
TABLE 53: Italy Recent Past, Current & Future Analysis for Toothpaste by Product Segment - Regular, Anti-Caries, Whitening, Children`s, Desensitizing, Gum Protection, Multi-benefit and Tartar Control - Independent Analysis of Annual Sales in US$ Thousand for the Years 2024 through 2030 and % CAGR
TABLE 54: Italy Historic Review for Toothpaste by Product Segment - Regular, Anti-Caries, Whitening, Children`s, Desensitizing, Gum Protection, Multi-benefit and Tartar Control Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2014 through 2023 and % CAGR
TABLE 55: Italy 16-Year Perspective for Toothpaste by Product Segment - Percentage Breakdown of Value Sales for Regular, Anti-Caries, Whitening, Children`s, Desensitizing, Gum Protection, Multi-benefit and Tartar Control for the Years 2014, 2025 & 2030
UNITED KINGDOM
Toothpaste Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United Kingdom for 2025 (E)
Market Overview
UK Toothpaste Market Share (in %) by Brands: 2019
TABLE 56: UK Recent Past, Current & Future Analysis for Toothpaste by Product Segment - Regular, Anti-Caries, Whitening, Children`s, Desensitizing, Gum Protection, Multi-benefit and Tartar Control - Independent Analysis of Annual Sales in US$ Thousand for the Years 2024 through 2030 and % CAGR
TABLE 57: UK Historic Review for Toothpaste by Product Segment - Regular, Anti-Caries, Whitening, Children`s, Desensitizing, Gum Protection, Multi-benefit and Tartar Control Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2014 through 2023 and % CAGR
TABLE 58: UK 16-Year Perspective for Toothpaste by Product Segment - Percentage Breakdown of Value Sales for Regular, Anti-Caries, Whitening, Children`s, Desensitizing, Gum Protection, Multi-benefit and Tartar Control for the Years 2014, 2025 & 2030
SPAIN
TABLE 59: Spain Recent Past, Current & Future Analysis for Toothpaste by Product Segment - Regular, Anti-Caries, Whitening, Children`s, Desensitizing, Gum Protection, Multi-benefit and Tartar Control - Independent Analysis of Annual Sales in US$ Thousand for the Years 2024 through 2030 and % CAGR
TABLE 60: Spain Historic Review for Toothpaste by Product Segment - Regular, Anti-Caries, Whitening, Children`s, Desensitizing, Gum Protection, Multi-benefit and Tartar Control Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2014 through 2023 and % CAGR
TABLE 61: Spain 16-Year Perspective for Toothpaste by Product Segment - Percentage Breakdown of Value Sales for Regular, Anti-Caries, Whitening, Children`s, Desensitizing, Gum Protection, Multi-benefit and Tartar Control for the Years 2014, 2025 & 2030
RUSSIA
Market Overview
Russian Toothpaste Market Share (in %) by Brands: 2018
TABLE 62: Russia Recent Past, Current & Future Analysis for Toothpaste by Product Segment - Regular, Anti-Caries, Whitening, Children`s, Desensitizing, Gum Protection, Multi-benefit and Tartar Control - Independent Analysis of Annual Sales in US$ Thousand for the Years 2024 through 2030 and % CAGR
TABLE 63: Russia Historic Review for Toothpaste by Product Segment - Regular, Anti-Caries, Whitening, Children`s, Desensitizing, Gum Protection, Multi-benefit and Tartar Control Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2014 through 2023 and % CAGR
TABLE 64: Russia 16-Year Perspective for Toothpaste by Product Segment - Percentage Breakdown of Value Sales for Regular, Anti-Caries, Whitening, Children`s, Desensitizing, Gum Protection, Multi-benefit and Tartar Control for the Years 2014, 2025 & 2030
REST OF EUROPE
TABLE 65: Rest of Europe Recent Past, Current & Future Analysis for Toothpaste by Product Segment - Regular, Anti-Caries, Whitening, Children`s, Desensitizing, Gum Protection, Multi-benefit and Tartar Control - Independent Analysis of Annual Sales in US$ Thousand for the Years 2024 through 2030 and % CAGR
TABLE 66: Rest of Europe Historic Review for Toothpaste by Product Segment - Regular, Anti-Caries, Whitening, Children`s, Desensitizing, Gum Protection, Multi-benefit and Tartar Control Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2014 through 2023 and % CAGR
TABLE 67: Rest of Europe 16-Year Perspective for Toothpaste by Product Segment - Percentage Breakdown of Value Sales for Regular, Anti-Caries, Whitening, Children`s, Desensitizing, Gum Protection, Multi-benefit and Tartar Control for the Years 2014, 2025 & 2030
ASIA-PACIFIC
Toothpaste Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Asia-Pacific for 2025 (E)
Outlook
Asia-Pacific Oral Care Market (2018): Percentage Breakdown of Volume Sales for Select Countries by Segment for Toothpaste, Toothbrush, and Others
Competition
Asia-Pacific Toothpaste Market Share (in %) by Company: 2019
TABLE 68: Asia-Pacific Recent Past, Current & Future Analysis for Toothpaste by Geographic Region - Australia, India, South Korea and Rest of Asia-Pacific Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2024 through 2030 and % CAGR
TABLE 69: Asia-Pacific Historic Review for Toothpaste by Geographic Region - Australia, India, South Korea and Rest of Asia-Pacific Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2014 through 2023 and % CAGR
TABLE 70: Asia-Pacific 16-Year Perspective for Toothpaste by Geographic Region - Percentage Breakdown of Value Sales for Australia, India, South Korea and Rest of Asia-Pacific Markets for Years 2014, 2025 & 2030
TABLE 71: Asia-Pacific Recent Past, Current & Future Analysis for Toothpaste by Product Segment - Regular, Anti-Caries, Whitening, Children`s, Desensitizing, Gum Protection, Multi-benefit and Tartar Control - Independent Analysis of Annual Sales in US$ Thousand for the Years 2024 through 2030 and % CAGR
TABLE 72: Asia-Pacific Historic Review for Toothpaste by Product Segment - Regular, Anti-Caries, Whitening, Children`s, Desensitizing, Gum Protection, Multi-benefit and Tartar Control Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2014 through 2023 and % CAGR
TABLE 73: Asia-Pacific 16-Year Perspective for Toothpaste by Product Segment - Percentage Breakdown of Value Sales for Regular, Anti-Caries, Whitening, Children`s, Desensitizing, Gum Protection, Multi-benefit and Tartar Control for the Years 2014, 2025 & 2030
AUSTRALIA
Toothpaste Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Australia for 2025 (E)
INDIA
Toothpaste Market Presence - Strong/Active/Niche/Trivial - Key Competitors in India for 2025 (E)
Oral Hygiene Market - An Overview
Low Per Capita Consumption Offer Lucrative Opportunities for the Toothpaste Market
SOUTH KOREA
REST OF ASIA-PACIFIC
LATIN AMERICA
Toothpaste Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Latin America for 2025 (E)
ARGENTINA
BRAZIL
MEXICO
REST OF LATIN AMERICA
MIDDLE EAST
Toothpaste Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Middle East for 2025 (E)
IRAN
ISRAEL
SAUDI ARABIA
UNITED ARAB EMIRATES
REST OF MIDDLE EAST
AFRICA
Toothpaste Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Africa for 2025 (E)
IV. COMPETITION

Companies Mentioned (Partial List)

A selection of companies mentioned in this report includes, but is not limited to:

Amway Corporation
Church & Dwight Co., Inc.
Dabur India Ltd.
Colgate-Palmolive Company
CCA Industries, Inc.
Den-Mat Holdings LLC
Amway India Enterprises Pvt. Ltd.
Dentaid SL
Aroma Cosmetics AD
Desert Essence
BioMin Technologies Limited
Corlison Pte. Limited
7-Eleven, Inc.
Brighter White Smile Company Limited
Apricot Technologies Limited

Table Information

Report Attribute	Details
No. of Pages	484
Published	June 2025
Forecast Period	2024 - 2030
Estimated Market Value ( USD ) in 2024	$ 17.7 Billion
Forecasted Market Value ( USD ) by 2030	$ 22.4 Billion
Compound Annual Growth Rate	4.0%
Regions Covered	Global

License	Format	Properties	Price
SINGLE USER LICENSE PDF	The product is a PDF.	This is a single user license, allowing one user access to the product.	€5255EUR$5,850USD£4,487GBP
1 - 10 USER LICENSE PDF	The product is a PDF.	This is a 1-10 user license, allowing up to ten users have access to the product.	€9984EUR$11,115USD£8,525GBP
ENTERPRISE LICENSE PDF	The product is a PDF.	This is an enterprise license, allowing all employees within your organization access to the product.	€15764EUR$17,550USD£13,461GBP

Global Toothpaste Market - Key Trends & Drivers Summarized

What Exactly Is Toothpaste, and How Does It Contribute to Oral Health?

How Are Advances in Formulations Transforming Toothpaste?

What Consumer Trends Are Influencing the Toothpaste Market?

What Are Factors Driving Growth in the Toothpaste Market?

SCOPE OF STUDY:

Key Insights:

Why You Should Buy This Report:

Key Questions Answered:

Report Features:

Some of the 142 companies featured in this Toothpaste market report include:

This edition integrates the latest global trade and economic shifts as of June 2025 into comprehensive market analysis. Key updates include:

Table of Contents

Companies Mentioned (Partial List)

Table Information

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