Butter and Spreads in Kenya

Butter and spreads in Kenya posted steady value growth in 2025, due to rising prices, whilst volume sales stagnated. Despite its unhealthy and unnatural image, margarine continues to account for the highest share of sales in butter and spreads due to its widespread popularity. Urban households also increasingly prefer margarine for its affordability and cost-effectiveness in everyday baking and cooking.

The Butter and Spreads in Kenya report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2024, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.

Product coverage: Butter, Cooking Fats, Margarine and Spreads.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Butter and Spreads market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.