Ice Cream and Frozen Desserts in Kenya

There was a sharp decline in retail volume sales of ice cream during 2020. Restrictions on movement led to a reduction in impulse purchasing and on-the-go consumption, while the economic impact of COVID-19 caused a reduction in discretionary spending. Moreover, some local consumers shied away from ice cream during 2020 in the mistaken belief that eating cold foods would make them more vulnerable to COVID-19.

The Ice Cream and Frozen Desserts in Kenya report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2016-2020, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are shaping the market in 2021 directly informs our forecasts to 2025, clearly indicating how the market is expected to change.

Product coverage: Frozen Desserts, Ice Cream.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Ice Cream and Frozen Desserts market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

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