Global Digital Signage Market 2016-2020

  • ID: 3616208
  • Report
  • Region: Global
  • 45 pages
  • TechNavio
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FEATURED COMPANIES

  • ADFLOW
  • Cisco
  • KeyWest Technology
  • NEC Display Solutions
  • Planar Systems
  • Sharp
  • MORE
About Digital Signage

Digital signage is used in navigation, placemaking, exhibitions, public installations, marketing, and outdoor advertising. It uses technologies like LCDs, LED displays, and projection to display content such as digital images, video, and information. These can be found in public spaces, transportation systems, museums, stadiums, retail stores, hotels, restaurants, and corporate buildings.

Digital signage displays make use of content management systems and digital media distribution systems that are installed on PCs and servers to display information. They are increasingly being used as an alternative to static signage due to the following advantages:
- Frequent and easy content updating
- Interactive abilities due to touch screens, movement detection, and image capturing
- Out-of-home advertising that shows video content along with traditional ads or messages
- Delivery of targeted messages to specific locations or consumers at specific times

The analysts forecast the global digital signage market to grow at a CAGR of 5.6% during the period 2016-2020.

Covered in this report
The report covers the present scenario and the growth prospects of the global digital signage market for 2016-2020. To calculate the market size, the report considers the revenue generated from the use of digital signage for applications such as:
- Retail
- Quick service restaurants (QSRs) and other restaurants
- Education
- Healthcare
- Other (governments, corporations, public spaces, banking, transportation, and outdoor sports)

The report, Global Digital Signage Market 2016-2020, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

Key vendors
- ADFLOW
- Cisco
- HP
- Panasonic
- Samsung

Other prominent vendors
- AU Optronics
- NEC Display Solutions
- Omnivex
- Planar Systems
- Sharp
- Sony
- BrightSign
- Intel
- KeyWest Technology
- LG
- Microsoft
- Scala
- Winmate.

Market drivers
- Advantages over traditional advertisement boards
- For a full, detailed list, view the full report

Market challenges
- Lack of awareness regarding benefits of digital signage
- For a full, detailed list, view the full report

Market trends
- Increasing adoption by educational institutions
- For a full, detailed list, view the full report

Key questions answered in this report
- What will the market size be in 2020 and what will the growth rate be?
- What are the key market trends?
- What is driving this market?
- What are the challenges to market growth?
- Who are the key vendors in this market space?
- What are the market opportunities and threats faced by the key vendors?
- What are the strengths and weaknesses of the key vendors?
READ MORE
Note: Product cover images may vary from those shown
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FEATURED COMPANIES

  • ADFLOW
  • Cisco
  • KeyWest Technology
  • NEC Display Solutions
  • Planar Systems
  • Sharp
  • MORE
PART 01: Executive summary
  • Highlights
PART 02: Scope of the report
  • Definitions
  • Market overview
  • Top-vendor offerings
PART 03: Market research methodology
  • Research methodology
  • Economic indicators
PART 04: Introduction
  • Key market highlights
PART 05: Market landscape
  • Market overview
  • Market size and forecast
  • Five forces analysis
PART 06: Market segmentation by application
  • Retail
  • QSRs and other restaurants
  • Education
  • Healthcare
  • Other segment
PART 07: Market segmentation by revenue source

PART 08: Geographical segmentation
  • Global digital signage market by geography
PART 09: Market drivers
  • Advantages over traditional advertisement boards
  • Growing adoption in healthcare and banking sectors
  • Growing popularity of interactive digital signage
PART 10: Impact of drivers

PART 11: Market challenges
  • Lack of awareness about digital signage benefits
  • Uncertain ROI
  • Complex supply chain
  • Growing e-commerce market
PART 12: Impact of drivers and challenges

PART 13: Market trends
  • Increasing adoption in educational institutions
  • Adoption of slimmer and smart digital signage displays
  • Adoption of high-resolution displays
  • Increased adoption of 3D displays for advertising
PART 14: Vendor landscape
  • Competitive scenario
  • Vendor analysis
  • Key news
PART 15: Appendix
  • List of abbreviations
PART 16: About the Author

List of Exhibits

Exhibit 01: Product offerings
Exhibit 02: Segmentation of global digital signage market
Exhibit 03: Global digital signage market 2015-2020 ($ billions)
Exhibit 04: Five forces analysis
Exhibit 05: Global digital signage market by application 2015-2020
Exhibit 06: Global digital signage market by revenue source 2015 and 2020
Exhibit 07: Global digital signage market by geography 2015-2020
Exhibit 08: Global digital signage market by geography 2015-2020 ($ billions)
Exhibit 09: Impact of drivers
Exhibit 10: Brick-and-mortar stores versus e-commerce 2015-2020
Exhibit 11: Impact of drivers and challenges
Note: Product cover images may vary from those shown
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FEATURED COMPANIES

  • ADFLOW
  • Cisco
  • KeyWest Technology
  • NEC Display Solutions
  • Planar Systems
  • Sharp
  • MORE
New Report Released: - Global Digital Signage Market 2016-2020

The author of the report recognizes the following companies as the key players in the Global Digital Signage Market: ADFLOW, Cisco, HP, Panasonic and Samsung.

Other Prominent Vendors in the market are: AU Optronics, NEC Display Solutions, Omnivex, Planar Systems, Sharp, Sony, BrightSign, Intel, KeyWest Technology, LG, Microsoft, Scala, and Winmate.

Commenting on the report, an analyst from the research team said: “The increasing adoption of digital signage in educational institutions is trending factor driving the growth of the market. Educational institutions are increasingly adopting digital signage to change and enhance the ways they communicate with students, staff, and visitors. This new medium is helping schools and colleges reach their audience with more engaging messages in real time. As a result, more and more educational institutions are expected to adopt the use of digital signage in the coming years, thus leading to the overall market growth.”

According to the report, the advantages of using digital signage over traditional advertisement boards are one of the primary growth drivers for this market. Digital signage provides benefits such as no paper waste, audience engagement, overcoming spatial limitations, dynamic content control and cost-effectiveness, targeted content, and interactive digital signage.

Further, the report states that the lack of awareness and research regarding the benefits of digital signage is a major restraint to market growth.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors.
Note: Product cover images may vary from those shown
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- ADFLOW
- Cisco
- HP
- Panasonic
- Samsung
- AU Optronics
- NEC Display Solutions
- Omnivex
- Planar Systems
- Sharp
- Sony
- BrightSign
- Intel
- KeyWest Technology
- LG
- Microsoft
- Scala
- Winmate.
Note: Product cover images may vary from those shown
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Note: Product cover images may vary from those shown
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