India Detergent Market Overview

  • ID: 3625204
  • Report
  • Region: India
  • 60 pages
  • Bonafide Research
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The Detergent Market in India is All Set for Another Round of Stable Growth Period.
The detergent market is one of the segments of the FMCG market in India that is in maturity stage and still has high growth potential. Although, the detergent consumption in India is less in comparison to the other Asian countries, it is growing vigorously. The per capita detergent consumption in India is around 2.7 kg per year, whereas places like Philippines and Malaysia has per capita consumption at 3.7 kg, and in USA it is around 10kg. The detergent sector, with its increasing ability to influence consumers through advertisements, is rapidly expanding its market. Due to the increase in population, higher urbanization, spread of education and rising levels of income and consumption, the overall growth of the detergent market has been in double digits from last several years. The detergent market is mainly concentrated in the urban areas but the level of penetration in the rural areas for the past few years has been astonishing.

According to “India Detergent Market Overview”, the overall market for detergent is growing with a CAGR of more than 10% from the last five years. Detergents are available in three forms namely powder detergent, bar detergent and liquid detergent. Powder detergents are widely accepted by Indian consumers and dominate the industry. Even though detergent bars are still used in rural areas, they are fast disappearing from the market because of ineffectiveness. Liquid detergent is a new category in the Indian market and was created by Hindustan Unilever in 2013 with the launch of country’s first liquid detergent. It has been two years for the launch of this liquid detergent under Surf Excel brand but still no other rival company has come up with liquid detergent. HUL’s intent is to move and create a liquid segment for the future, supporting its premiumization strategy. Although powder detergents are most commonly used because of their stability, eco-feasibility and long lasting properties, liquid detergents will see healthy growth in the forecast period.

The detergent industry in India is mostly captured by organized players but unorganized regional players do have significant hold in the rural areas. HUL, Rohit Surfactants, P&G, Nirma and Jyothy Laboratories are the major players in the organized market. They have popular brands like Ghari, Surf Excel, Active Wheel, Rin, Tide, Nirma, Ariel, Mr. White and Henko in their product portfolio. On the basis of pricing, organized detergent market can be further divided into three categories such as popular (economy), mid-range and premium. Popular category consists of brands like Ghari, Nirma and Wheel; mid-range category consists of Tide, Rin and Mr.White; and premium category includes Surf Excel, Henko and Ariel. Hindustan Unilever dominates the high priced premium and mid-range category whereas Ghari dominates the low priced popular category.

Product Types
  • Powder Detergent
  • Bar Detergent
  • Liquid Detergent
Key Categories Covered
  • Popular
  • Mid-range
  • Premium
The report gives an in-depth understanding of detergent market in India:
  • India Detergent Market Outlook
  • India Detergent Market Size & Forecast
  • India Powder Detergent Market Size & Forecast
  • India Bar Detergent Market Size & Forecast
  • India Liquid Detergent Market Size & Forecast
  • India Detergent Market Segmental Analysis: By Region, By Product Type
  • India Organized Detergent Market Size & Forecast
  • India Popular Detergent Market Size & Forecast
  • India Mid-range Detergent Market Size & Forecast
  • India Premium Detergent Market Size & Forecast
  • India Organized Detergent Market Segmental Analysis: By Company, By Brand, By Category
  • India Unorganized Detergent Market Size & Forecast
  • Product, Price and Variant Analysis of Powder, Bar and Liquid Detergent
  • The key vendors in this market space
  • Competitive Landscape & Strategic Recommendations
This report can be useful to Industry consultants, manufacturers and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.

Report Methodology

The information contained in this report is based upon both primary and secondary research. Primary research included interviews with various channel partners of detergent in India. Secondary research included an exhaustive search of relevant publications like company annual reports, financial reports and proprietary databases.
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Note: Product cover images may vary from those shown
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1. Executive Summary
2. India Detergent Market Outlook
2.1. Market Size By Value
2.1.1. Overall Market
2.1.2. Powder Detergent Market
2.1.3. Bar Detergent Market
2.1.4. Liquid Detergent Market
2.2. Market Share
2.2.1. By Region
2.2.2. By Product Type
2.3. India Organized Detergent Market Outlook
2.3.1. Market Size By Value
2.3.1.1. Overall Market
2.3.1.2. Popular Detergent Market
2.3.1.3. Mid-range Detergent Market
2.3.1.4. Premium Detergent Market
2.3.2. Market Share
2.3.2.1. By Company
2.3.2.2. By Brand
2.3.2.3. By Category
2.4. India Unorganized Detergent Market Outlook
2.5. Product, Price and Variant Analysis
2.5.1. Powder Detergent
2.5.2. Bar Detergent
2.5.3. Liquid Detergent
3. India Economic Snapshot
4. Channel Partner Analysis
5. Competitive Landscape
5.1. Porters Five Forces
5.2. Company Profiles
5.2.1. Hindustan Unilever Limited
5.2.2. Procter & Gamble Home Products Ltd.
5.2.3. Rohit Surfactants Private Limited
5.2.4. Nirma Limited
5.2.5. Jyothy Laboratories Limited
6. Strategic Recommendations
7. Disclaimer

List of Figures:
Figure-1: India Detergent Market Size - By Value 2010-2015 (INR Crore)
Figure-2: India Detergent Market Size Forecast - By Value 2016F-2021F (INR Crore)
Figure-3: India Powder Detergent Market Size - By Value 2010-2015 (INR Crore)
Figure-4: India Powder Detergent Market Size Forecast - By Value 2016F-2021F (INR Crore)
Figure-5: India Bar Detergent Market Size - By Value 2010-2015 (INR Crore)
Figure-6: India Bar Detergent Market Size Forecast - By Value 2016F-2021F (INR Crore)
Figure-7: India Liquid Detergent Market Size & Forecast - By Value 2014-2021F (INR Crore)
Figure-8: India Detergent Market Share - By Region 2015 & 2021F
Figure-9: India Detergent Market Share - By Product Type 2015 & 2021F
Figure-10: India Organized Detergent Market Size - By Value 2010-2015 (INR Crore)
Figure-11: India Organized Detergent Market Size Forecast - By Value 2016F-2021F (INR Crore)
Figure-12: India Popular Detergent Market Size - By Value 2010-2015 (INR Crore)
Figure-13: India Popular Detergent Market Size Forecast - By Value 2016F-2021F (INR Crore)
Figure-14: India Mid-range Detergent Market Size - By Value 2010-2015 (INR Crore)
Figure-15: India Mid-range Detergent Market Size Forecast - By Value 2016F-2021F (INR Crore)
Figure-16: India Premium Detergent Market Size - By Value 2010-2015 (INR Crore)
Figure-17: India Premium Detergent Market Size Forecast - By Value 2016F-2021F (INR Crore)
Figure-18: India Organized Detergent Market Share - By Company 2015 & 2021F
Figure-19: India Organized Detergent Market Share - By Brand 2015 & 2021F
Figure-20: India Organized Detergent Market Share - By Category 2015 & 2021F
Figure-21: India Unorganized Detergent Market Size - By Value 2010-2015 (INR Crore)
Figure-22: India Unorganized Detergent Market Size Forecast - By Value 2016F-2021F (INR Crore)
Figure-23: Distribution Channel followed by Detergent Manufacturers in India

List of Tables:
Table-1: Product, Price and Variant Analysis of Powder Detergents in India (Price/1kg)
Table-2: Product, Price and Variant Analysis of Bar Detergents in India (Price/100gm)
Table-3: Product, Price and Variant Analysis of Liquid Detergents in India (Price/1 litre)
Table-4: India Economic Profile - 2014
Table-5: Product Portfolio of Hindustan Unilever Limited in Detergent Market
Table-6: Key Facts of Hindustan Unilever Limited
Table-7: Product Portfolio of Procter & Gamble Home Products Ltd. in Detergent Market
Table-8: Key Facts of Procter & Gamble Home Products Ltd.
Table-9: Product Portfolio of Rohit Surfactants Private Limited in Detergent Market
Table-10: Key Facts of Rohit Surfactants Private Limited
Table-11: Product Portfolio of Nirma Limited in Detergent Market
Table-12: Key Facts of Nirma Limited
Table-13: Product Portfolio of Jyothy Laboratories Limited in Detergent Market
Table-14: Key Facts of Jyothy Laboratories Limited
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  • Hindustan Unilever Limited
  • Procter & Gamble Home Products Ltd.
  • Rohit Surfactants Private Limited
  • Nirma Limited
  • Jyothy Laboratories Limited
Note: Product cover images may vary from those shown
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