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Ice Cream and Frozen Desserts in Bulgaria

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    Report

  • 30 Pages
  • July 2021
  • Region: Bulgaria
  • Euromonitor International
  • ID: 3625739
Lockdown and restrictions on consumer movement through 2020 and into 2021 restricted demand for impulse ice cream, as retail footfall slackened, and consumers ate ice cream at home. However, the relaxation of quarantine has seen impulse sales bounce back. The category is set to almost fully recover in volume terms by the end of the year, returning to pre-pandemic levels.

The Ice Cream and Frozen Desserts in Bulgaria report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2016-2020, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are shaping the market in 2021 directly informs our forecasts to 2025, clearly indicating how the market is expected to change.

Product coverage: Frozen Desserts, Ice Cream.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Ice Cream and Frozen Desserts market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

The publisher has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, the publisher has a unique capability to develop reliable information resources to help drive informed strategic planning.

Table of Contents

ICE CREAM AND FROZEN DESSERTS IN BULGARIAKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Ice cream bounces back, but barriers to growth remain in place
  • Product development looks to meet consumer demand for indulgence
  • Polarisation is ongoing in pandemic aftermath
PROSPECTS AND OPPORTUNITIES
  • Ice cream sales set to enjoy solid growth
  • Unilever set to invest in a stronger HW position
  • Distribution improvements will support ice cream going forward
CATEGORY DATA
  • Table 1 Sales of Ice Cream and Frozen Desserts by Category: Volume 2016-2021
  • Table 2 Sales of Ice Cream and Frozen Desserts by Category: Value 2016-2021
  • Table 3 Sales of Ice Cream and Frozen Desserts by Category: % Volume Growth 2016-2021
  • Table 4 Sales of Ice Cream and Frozen Desserts by Category: % Value Growth 2016-2021
  • Table 5 Sales of Ice Cream by Leading Flavours: Rankings 2016-2021
  • Table 6 Sales of Impulse Ice Cream by Format: % Value 2016-2021
  • Table 7 NBO Company Shares of Ice Cream and Frozen Desserts: % Value 2017-2021
  • Table 8 LBN Brand Shares of Ice Cream and Frozen Desserts: % Value 2018-2021
  • Table 9 NBO Company Shares of Ice Cream: % Value 2017-2021
  • Table 10 LBN Brand Shares of Ice Cream: % Value 2018-2021
  • Table 11 NBO Company Shares of Impulse Ice Cream: % Value 2017-2021
  • Table 12 LBN Brand Shares of Impulse Ice Cream: % Value 2018-2021
  • Table 13 NBO Company Shares of Take-home Ice Cream: % Value 2017-2021
  • Table 14 LBN Brand Shares of Take-home Ice Cream: % Value 2018-2021
  • Table 15 Distribution of Ice Cream and Frozen Desserts by Format: % Value 2016-2021
  • Table 16 Distribution of Ice Cream by Format: % Value 2016-2021
  • Table 17 Forecast Sales of Ice Cream and Frozen Desserts by Category: Volume 2021-2026
  • Table 18 Forecast Sales of Ice Cream and Frozen Desserts by Category: Value 2021-2026
  • Table 19 Forecast Sales of Ice Cream and Frozen Desserts by Category: % Volume Growth 2021-2026
  • Table 20 Forecast Sales of Ice Cream and Frozen Desserts by Category: % Value Growth 2021-2026
  • CHART 1 Snacks Value Sales Growth Scenarios: 2019-2026
  • CHART 2 Snacks Impact of Drivers on Value Sales: 2019-2026
SNACKS IN BULGARIA
EXECUTIVE SUMMARY
  • Snacks in 2021: The big picture
  • Key trends in 2021
  • Competitive landscape
  • Channel developments
  • What next for snacks?
MARKET DATA
  • Table 21 Sales of Snacks by Category: Volume 2016-2021
  • Table 22 Sales of Snacks by Category: Value 2016-2021
  • Table 23 Sales of Snacks by Category: % Volume Growth 2016-2021
  • Table 24 Sales of Snacks by Category: % Value Growth 2016-2021
  • Table 25 NBO Company Shares of Snacks: % Value 2017-2021
  • Table 26 LBN Brand Shares of Snacks: % Value 2018-2021
  • Table 27 Penetration of Private Label by Category: % Value 2016-2021
  • Table 28 Distribution of Snacks by Format: % Value 2016-2021
  • Table 29 Forecast Sales of Snacks by Category: Volume 2021-2026
  • Table 30 Forecast Sales of Snacks by Category: Value 2021-2026
  • Table 31 Forecast Sales of Snacks by Category: % Volume Growth 2021-2026
  • Table 32 Forecast Sales of Snacks by Category: % Value Growth 2021-2026
SOURCES
  • Summary 1 Research Sources