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Rice, Pasta and Noodles in Bulgaria

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    Report

  • 28 Pages
  • November 2025
  • Region: Bulgaria
  • Euromonitor International
  • ID: 3625830
Rice, pasta and noodles in Bulgaria is maintaining positive value growth in 2025, supported by steady consumption and stable pricing. Noodles remains the fastest-growing subcategory, while pasta benefits from its widespread appeal and evolving health profile. Suico retains leadership through its Krina brand, as smaller competitors and private label ranges add diversity. Supermarkets remains the leading channel, with e-commerce and discounters expanding rapidly.

This report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2025, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.

Product coverage: Noodles, Pasta, Rice.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Rice, Pasta and Noodles market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2025 DEVELOPMENTS
  • Convenience, affordability and health innovation sustain momentum
INDUSTRY PERFORMANCE
  • Value growth underpinned by stable consumption and price trends
  • Noodles continues to lead overall growth
WHAT’S NEXT?
  • Convenience and cross-cultural appeal sustain growth
  • Health and wellness trends to influence innovation
  • E-commerce technology and store modernisation will enhance access
COMPETITIVE LANDSCAPE
  • Suico maintains leadership through strong rice portfolio
  • Smaller players and private label ranges boost competition
CHANNELS
  • Supermarkets leads, supported by accessibility and strong promotions
  • Retail e-commerce and discounters remain most dynamic
CATEGORY DATA
  • Table 1 Sales of Rice, Pasta and Noodles by Category: Volume 2020-2025
  • Table 2 Sales of Rice, Pasta and Noodles by Category: Value 2020-2025
  • Table 3 Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2020-2025
  • Table 4 Sales of Rice, Pasta and Noodles by Category: % Value Growth 2020-2025
  • Table 5 Sales of Instant Noodles by Leading Flavours: Rankings 2020-2025
  • Table 6 NBO Company Shares of Rice, Pasta and Noodles: % Value 2021-2025
  • Table 7 LBN Brand Shares of Rice, Pasta and Noodles: % Value 2022-2025
  • Table 8 NBO Company Shares of Rice: % Value 2021-2025
  • Table 9 LBN Brand Shares of Rice: % Value 2022-2025
  • Table 10 NBO Company Shares of Pasta: % Value 2021-2025
  • Table 11 LBN Brand Shares of Pasta: % Value 2022-2025
  • Table 12 NBO Company Shares of Noodles: % Value 2021-2025
  • Table 13 LBN Brand Shares of Noodles: % Value 2022-2025
  • Table 14 Distribution of Rice, Pasta and Noodles by Format: % Value 2020-2025
  • Table 15 Distribution of Rice by Format: % Value 2020-2025
  • Table 16 Distribution of Pasta by Format: % Value 2020-2025
  • Table 17 Distribution of Noodles by Format: % Value 2020-2025
  • Table 18 Forecast Sales of Rice, Pasta and Noodles by Category: Volume 2025-2030
  • Table 19 Forecast Sales of Rice, Pasta and Noodles by Category: Value 2025-2030
  • Table 20 Forecast Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2025-2030
  • Table 21 Forecast Sales of Rice, Pasta and Noodles by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMERSTAPLE FOODS IN BULGARIA
EXECUTIVE SUMMARY
  • Rising prices, private label strength and evolving consumer habits
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
  • Retail prices continue to drive value growth in staple foods
  • Rising cost of living fuels price sensitivity and private label demand
  • Health, quality and convenience trends continue to shape industry dynamics
WHAT’S NEXT?
  • Retail price regulation and euro adoption to influence future growth
  • Plant-based expansion and convenience will sustain growth momentum
  • Private label expansion and e-commerce optimisation set to continue
COMPETITIVE LANDSCAPE
  • Bella Bulgaria maintains leadership through strong multi-category presence
  • Smaller players target niche growth segments
CHANNELS
  • Small local grocers retains leadership amid format diversification
  • E-commerce and discounters remain fastest-growing channels
MARKET DATA
  • Table 22 Sales of Staple Foods by Category: Volume 2020-2025
  • Table 23 Sales of Staple Foods by Category: Value 2020-2025
  • Table 24 Sales of Staple Foods by Category: % Volume Growth 2020-2025
  • Table 25 Sales of Staple Foods by Category: % Value Growth 2020-2025
  • Table 26 NBO Company Shares of Staple Foods: % Value 2021-2025
  • Table 27 LBN Brand Shares of Staple Foods: % Value 2022-2025
  • Table 28 Penetration of Private Label by Category: % Value 2020-2025
  • Table 29 Distribution of Staple Foods by Format: % Value 2020-2025
  • Table 30 Forecast Sales of Staple Foods by Category: Volume 2025-2030
  • Table 31 Forecast Sales of Staple Foods by Category: Value 2025-2030
  • Table 32 Forecast Sales of Staple Foods by Category: % Volume Growth 2025-2030
  • Table 33 Forecast Sales of Staple Foods by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOURCES
  • Summary 1 Research Sources