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Processed Fruit and Vegetables in Turkey

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    Report

  • 22 Pages
  • November 2025
  • Region: Turkey
  • Euromonitor International
  • ID: 3626123
Consumers in Turkey are increasingly relying on processed vegetables and potatoes as affordable products they can stock up on in a difficult economic climate. Discounters and supermarkets have expanded private label lines to keep pace with demand, with hard discounter BIM Birlesik Magazacilik AS taking the leading retail value share overall.

This report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2025, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.

Product coverage: Frozen Processed Fruit and Vegetables, Shelf Stable Fruit and Vegetables.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Processed Fruit and Vegetables market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2025 DEVELOPMENTS
  • Private label is key driver of volume sales
INDUSTRY PERFORMANCE
  • Frozen processed vegetables enjoy steady volume growth
  • Frozen processed potatoes gain appeal
WHAT’S NEXT?
  • Strong growth potential for frozen processed foods
  • Deeper corporate commitment to sustainability
  • Convenience and ease of use will drive e-commerce sales
COMPETITIVE LANDSCAPE
  • Hard discount retailer BIM leads the category
  • Konya Seker San ve Tic AS stands out by appealing to demands for natural products
CHANNELS
  • Modern retailers hold a strong position
  • Retail e-commerce achieves mainstream adoption among younger and urban consumers
CATEGORY DATA
  • Table 1 Sales of Processed Fruit and Vegetables by Category: Volume 2020-2025
  • Table 2 Sales of Processed Fruit and Vegetables by Category: Value 2020-2025
  • Table 3 Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2020-2025
  • Table 4 Sales of Processed Fruit and Vegetables by Category: % Value Growth 2020-2025
  • Table 5 Sales of Frozen Processed Vegetables by Type: % Value Breakdown 2020-2025
  • Table 6 NBO Company Shares of Processed Fruit and Vegetables: % Value 2021-2025
  • Table 7 LBN Brand Shares of Processed Fruit and Vegetables: % Value 2022-2025
  • Table 8 Distribution of Processed Fruit and Vegetables by Format: % Value 2020-2025
  • Table 9 Forecast Sales of Processed Fruit and Vegetables by Category: Volume 2025-2030
  • Table 10 Forecast Sales of Processed Fruit and Vegetables by Category: Value 2025-2030
  • Table 11 Forecast Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2025-2030
  • Table 12 Forecast Sales of Processed Fruit and Vegetables by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMERSTAPLE FOODS IN TURKEY
EXECUTIVE SUMMARY
  • Price sensitivity shapes overall category performance
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
  • Healthy performance despite high costs of living
  • Consumers shift towards local products for sustainable reasons
WHAT’S NEXT?
  • Positive outlook for frozen and smaller formats
  • Changing diets reflect rising demand for plant-based and vegan options
  • Growth potential for artisanal products
COMPETITIVE LANDSCAPE
  • BIM Birlesik Magazacilik takes the lead in highly fragmented category
  • Unifo Gida San Ve Tic AS gains traction with Tada brand
CHANNELS
  • Consumers conduct more frequent shopping trips
  • Retail e-commerce gains traction
MARKET DATA
  • Table 13 Sales of Staple Foods by Category: Volume 2020-2025
  • Table 14 Sales of Staple Foods by Category: Value 2020-2025
  • Table 15 Sales of Staple Foods by Category: % Volume Growth 2020-2025
  • Table 16 Sales of Staple Foods by Category: % Value Growth 2020-2025
  • Table 17 NBO Company Shares of Staple Foods: % Value 2021-2025
  • Table 18 LBN Brand Shares of Staple Foods: % Value 2022-2025
  • Table 19 Penetration of Private Label by Category: % Value 2020-2025
  • Table 20 Distribution of Staple Foods by Format: % Value 2020-2025
  • Table 21 Forecast Sales of Staple Foods by Category: Volume 2025-2030
  • Table 22 Forecast Sales of Staple Foods by Category: Value 2025-2030
  • Table 23 Forecast Sales of Staple Foods by Category: % Volume Growth 2025-2030
  • Table 24 Forecast Sales of Staple Foods by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOURCES
  • Summary 1 Research Sources