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Processed Fruit and Vegetables in Turkey

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    Report

  • 22 Pages
  • November 2023
  • Region: Turkey
  • Euromonitor International
  • ID: 3626123
Over 2023, retail volume sales of processed fruit and vegetables are projected to witness stagnation, due to multiple factors. Rising product prices, heavy pressure on purchasing power and the increasing popularity of ready meals as alternatives among the same consumer base are the main reasons for the stagnation in demand. However, retail current value sales of processed fruit and vegetables are projected to grow exponentially despite stagnant demand.

The Processed Fruit and Vegetables in Turkey report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2018-2022, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are shaping the market directly informs our forecasts to 2027, clearly indicating how the market is expected to change.

Product coverage: Frozen Processed Fruit and Vegetables, Shelf Stable Fruit and Vegetables.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Processed Fruit and Vegetables market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

PROCESSED FRUIT AND VEGETABLES IN TURKEYKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Processed fruit and vegetables sees exponential retail current value despite stagnant retail volume sales
  • Storage advantage and widening varieties boost frozen processed vegetables and potatoes
  • Foodservice volume growth is limited despite rebound in tourism flows
PROSPECTS AND OPPORTUNITIES
  • Frozen processed vegetables and potatoes to develop with expanding product ranges and new competitors
  • Dried fruit offers growth potential but low purchasing power is set to limit demand
  • Strong economic pressure to drive a preference for home-made solutions
CATEGORY DATA
  • Table 1 Sales of Processed Fruit and Vegetables by Category: Volume 2018-2023
  • Table 2 Sales of Processed Fruit and Vegetables by Category: Value 2018-2023
  • Table 3 Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2018-2023
  • Table 4 Sales of Processed Fruit and Vegetables by Category: % Value Growth 2018-2023
  • Table 5 Sales of Frozen Processed Vegetables by Type: % Value Breakdown 2018-2023
  • Table 6 NBO Company Shares of Processed Fruit and Vegetables: % Value 2019-2023
  • Table 7 LBN Brand Shares of Processed Fruit and Vegetables: % Value 2020-2023
  • Table 8 Distribution of Processed Fruit and Vegetables by Format: % Value 2018-2023
  • Table 9 Forecast Sales of Processed Fruit and Vegetables by Category: Volume 2023-2028
  • Table 10 Forecast Sales of Processed Fruit and Vegetables by Category: Value 2023-2028
  • Table 11 Forecast Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2023-2028
  • Table 12 Forecast Sales of Processed Fruit and Vegetables by Category: % Value Growth 2023-2028
STAPLE FOODS IN TURKEY
EXECUTIVE SUMMARY
  • Staple foods in 2023: The big picture
  • Key trends in 2023
  • Competitive landscape
  • Channel developments
  • What next for staple foods?
MARKET DATA
  • Table 13 Sales of Staple Foods by Category: Volume 2018-2023
  • Table 14 Sales of Staple Foods by Category: Value 2018-2023
  • Table 15 Sales of Staple Foods by Category: % Volume Growth 2018-2023
  • Table 16 Sales of Staple Foods by Category: % Value Growth 2018-2023
  • Table 17 NBO Company Shares of Staple Foods: % Value 2019-2023
  • Table 18 LBN Brand Shares of Staple Foods: % Value 2020-2023
  • Table 19 Penetration of Private Label by Category: % Value 2018-2023
  • Table 20 Distribution of Staple Foods by Format: % Value 2018-2023
  • Table 21 Forecast Sales of Staple Foods by Category: Volume 2023-2028
  • Table 22 Forecast Sales of Staple Foods by Category: Value 2023-2028
  • Table 23 Forecast Sales of Staple Foods by Category: % Volume Growth 2023-2028
  • Table 24 Forecast Sales of Staple Foods by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
  • Summary 1 Research Sources