Mobile Apps in the United Kingdom

The United Kingdom Mobile apps Market Shrank By 1.5% in 2015 to Reach a Value of $15,329.5 Million.

• The mobile applications market is valued using a bottom-up approach that takes into consideration the average number of user and/or accounts of a particular technology in a given year and the average monthly revenue per subscription (ARPS) during that same year. Non-recurring fees such as activation fees are not accounted for. Revenues are exclusive of VAT.
• The UK mobile apps market had total revenues of $13.6bn in 2018, representing a compound annual rate of change (CARC) of -1.5% between 2014 and 2018.
• The browsing/WAP segment was the market's most lucrative in 2018, with total revenues of $7.1bn, equivalent to 52.2% of the market's overall value.
• The browser segment is the most valuable as consumers will use a browser frequently and revenue can be generated by search engines and advertising

• Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the mobile apps market in the United Kingdom
• Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the mobile apps market in the United Kingdom
• Leading company profiles reveal details of key mobile apps market players’ global operations and financial performance
• Add weight to presentations and pitches by understanding the future growth prospects of the United Kingdom mobile apps market with five year forecasts

• What was the size of the United Kingdom mobile apps market by value in 2018?
• What will be the size of the United Kingdom mobile apps market in 2023?
• What factors are affecting the strength of competition in the United Kingdom mobile apps market?
• How has the market performed over the last five years?
• What are the main segments that make up the United Kingdom's mobile apps market?