The long-awaited school start of 2022 seems to be rather disappointing, with rather sluggish growth. 2022 was to be the year of a full recovery due to the total absence of lockdowns and closures in school and universities, however, the trajectory has not been as strong as expected.
The Writing Instrumentsin France report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2017-2021), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2026 illustrate how the market is set to change.
Product coverage: Colouring, Markers and Highlighters, Pencils, Pens, Writing Accessories.
Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.
The Writing Instrumentsin France report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2017-2021), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2026 illustrate how the market is set to change.
Product coverage: Colouring, Markers and Highlighters, Pencils, Pens, Writing Accessories.
Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Writing Instruments market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
WRITING INSTRUMENTS IN FRANCEKEY DATA FINDINGS
2022 DEVELOPMENTS
- A rather failed school start, with only sluggish growth seen
- Appreciable recovery for upmarket and luxury wring instruments expected
- Bic and Staedtler remain co-leaders in standard writing instruments, while Montblanc drives sales of luxury items
PROSPECTS AND OPPORTUNITIES
- Comeback to a slow cruising speed from now on
- Uncertainty if the trend towards writing, seen during the pandemic, will continue
- E-commerce to forge ahead, but also create a double-edged effect on upmarket/luxury writing instruments
CATEGORY DATA
- Table 1 Sales of Writing Instruments by Category: Volume 2017-2022
- Table 2 Sales of Writing Instruments by Category: Value 2017-2022
- Table 3 Sales of Writing Instruments by Category: % Volume Growth 2017-2022
- Table 4 Sales of Writing Instruments by Category: % Value Growth 2017-2022
- Table 5 NBO Company Shares of Writing Instruments: % Value 2018-2022
- Table 6 LBN Brand Shares of Writing Instruments: % Value 2019-2022
- Table 7 Distribution of Writing Instruments by Format: % Value 2017-2022
- Table 8 Forecast Sales of Writing Instruments by Category: Volume 2022-2027
- Table 9 Forecast Sales of Writing Instruments by Category: Value 2022-2027
- Table 10 Forecast Sales of Writing Instruments by Category: % Volume Growth 2022-2027
- Table 11 Forecast Sales of Writing Instruments by Category: % Value Growth 2022-2027
PERSONAL ACCESSORIES IN FRANCE
EXECUTIVE SUMMARY
- Personal accessories in 2022: The big picture
- 2022 key trends: Connected watches vs second-hand in two antinomic trends
- Competitive landscape
- Retailing developments
- What next for personal accessories?
MARKET DATA
- Table 12 Sales of Personal Accessories by Category: Volume 2017-2022
- Table 13 Sales of Personal Accessories by Category: Value 2017-2022
- Table 14 Sales of Personal Accessories by Category: % Volume Growth 2017-2022
- Table 15 Sales of Personal Accessories by Category: % Value Growth 2017-2022
- Table 16 NBO Company Shares of Personal Accessories: % Value 2018-2022
- Table 17 LBN Brand Shares of Personal Accessories: % Value 2019-2022
- Table 18 Distribution of Personal Accessories by Format: % Value 2017-2022
- Table 19 Forecast Sales of Personal Accessories by Category: Volume 2022-2027
- Table 20 Forecast Sales of Personal Accessories by Category: Value 2022-2027
- Table 21 Forecast Sales of Personal Accessories by Category: % Volume Growth 2022-2027
- Table 22 Forecast Sales of Personal Accessories by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
- Summary 1 Research Sources
