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Writing Instruments in France

  • ID: 363534
  • Report
  • Region: France
  • 16 Pages
  • Euromonitor International
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The start of the school year in September sees nearly half of sales of the entire writing instruments category. Therefore, most product innovations and promotions in the mass segment take place at the end of the summer. These product innovations often relate to practicality and design, often favouring impulse purchases amongst children, who are the main influencers in the category.

The author's Writing Instrumentsin France report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2014-2018), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Colouring, Markers and Highlighters, Pencils, Pens, Writing Accessories.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Writing Instruments market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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Writing Instruments in France

List of Contents and Tables
Headlines
Prospects
Product Innovation Critical in A Seasonal, Stagnating Category
Roller Ball Pens Accelerates at the Expense of Fountain Pens
Pricing for 2018 "back To School" Campaigns Lower Than the Previous Year
Competitive Landscape
Bic Maintains Its Lead With A Wide Product Portfolio While Private Label Loses Steam
Supermarkets and Hypermarkets Still Lead Distribution, Yet Are Losing Share
Pilot France's Value Share Is Surging
Category Data
Table 1 Sales of Writing Instruments by Category: Volume 2014-2019
Table 2 Sales of Writing Instruments by Category: Value 2014-2019
Table 3 Sales of Writing Instruments by Category: % Volume Growth 2014-2019
Table 4 Sales of Writing Instruments by Category: % Value Growth 2014-2019
Table 5 NBO Company Shares of Writing Instruments: % Value 2014-2018
Table 6 LBN Brand Shares of Writing Instruments: % Value 2015-2018
Table 7 Distribution of Writing Instruments by Format: % Value 2014-2019
Table 8 Forecast Sales of Writing Instruments by Category: Volume 2019-2024
Table 9 Forecast Sales of Writing Instruments by Category: Value 2019-2024
Table 10 Forecast Sales of Writing Instruments by Category: % Volume Growth 2019-2024
Table 11 Forecast Sales of Writing Instruments by Category: % Value Growth 2019-2024
Executive Summary
Continued Growth for Personal Accessories Despite Challenges
Luxury Makes A Strong Contribution To Growth
Louis Vuitton Malletier Continues To Grow Due To Rising Tourism
Internet Retailing Continues To Rise Due To Convenience, Returns Policies and Prices
Growth Expected To Continue Despite Challenges Such As Second-hand Goods
Market Data
Table 12 Sales of Personal Accessories by Category: Volume 2014-2019
Table 13 Sales of Personal Accessories by Category: Value 2014-2019
Table 14 Sales of Personal Accessories by Category: % Volume Growth 2014-2019
Table 15 Sales of Personal Accessories by Category: % Value Growth 2014-2019
Table 16 NBO Company Shares of Personal Accessories: % Value 2014-2018
Table 17 LBN Brand Shares of Personal Accessories: % Value 2015-2018
Table 18 Distribution of Personal Accessories by Format: % Value 2014-2019
Table 19 Forecast Sales of Personal Accessories by Category: Volume 2019-2024
Table 20 Forecast Sales of Personal Accessories by Category: Value 2019-2024
Table 21 Forecast Sales of Personal Accessories by Category: % Volume Growth 2019-2024
Table 22 Forecast Sales of Personal Accessories by Category: % Value Growth 2019-2024
Definitions
Sources
Summary 1 Research Sources
Note: Product cover images may vary from those shown
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