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Writing Instruments in Japan

  • ID: 363539
  • Report
  • Region: Japan
  • 15 pages
  • Euromonitor International
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While writing instruments witnessed an ongoing premiumisation trend at the end of the review period, the contraction of the Japanese population, and particularly the decline in the younger population, the primary consumers of writing instruments, has contributed to a decline in value sales. The growth of previous hit products, such as Pilot’s Frixion roller ball pens, has slowed as the market has reached maturity.

The author's Writing Instrumentsin Japan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2014-2018), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Colouring, Markers and Highlighters, Pencils, Pens, Writing Accessories.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Writing Instruments market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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Writing Instruments in Japan

List of Contents and Tables
Sales Falling Despite Premiumisation Trend
Manufacturers Look To Higher-end Products To Maintain Value Sales
E-learning Undermining Demand Amongst Students
Note: Product cover images may vary from those shown
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