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Writing Instruments in Mexico

  • ID: 363540
  • Report
  • July 2019
  • Region: Mexico
  • 15 pages
  • Euromonitor International
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The retail purchases of writing instruments are mainly made by the school population, and even with the introduction of new writing and digital options, students predominantly continue to write in the traditional way, using traditional writing instruments at relatively low prices.

The author's Writing Instrumentsin Mexico report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2014-2018), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Colouring, Markers and Highlighters, Pencils, Pens, Writing Accessories.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Writing Instruments market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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Writing Instruments in Mexico

List of Contents and Tables
Headlines
Prospects
Students and Teachers Continue To Dominate Purchases, But Use of Electronics Erodes Some Level of Demand
Growth in Student Population and Product Innovation Are Key Performance Drivers
Players Aim To Reposition Fountain Pens Given Consumer Shift Towards More Practical Alternatives
Competitive Landscape
Cheap Asian Products Gain Foothold Due To High Number of Price-sensitive Consumers
Distribution Strength Underpins No Sabe Fallar's Lead, While Newell Rubbermaid Opts for Consolidation
Traditional Papelerías in Residential Districts Benefit From Proximity To Consumers' Homes
Category Data
Table 1 Sales of Writing Instruments by Category: Volume 2014-2019
Table 2 Sales of Writing Instruments by Category: Value 2014-2019
Table 3 Sales of Writing Instruments by Category: % Volume Growth 2014-2019
Table 4 Sales of Writing Instruments by Category: % Value Growth 2014-2019
Table 5 NBO Company Shares of Writing Instruments: % Value 2014-2018
Table 6 LBN Brand Shares of Writing Instruments: % Value 2015-2018
Table 7 Distribution of Writing Instruments by Format: % Value 2014-2019
Table 8 Forecast Sales of Writing Instruments by Category: Volume 2019-2024
Table 9 Forecast Sales of Writing Instruments by Category: Value 2019-2024
Table 10 Forecast Sales of Writing Instruments by Category: % Volume Growth 2019-2024
Table 11 Forecast Sales of Writing Instruments by Category: % Value Growth 2019-2024
Executive Summary
Societal Trends Such As Urbanisation and Growing Female Workforce Influence Market Developments and Brand Positions
Manufacturers Reposition Products Or Innovate To Maintain Consumer Appeal
Handbags and Watches Benefit From Positions As Status Symbols
Specialists Remain Important Due To Ability To Advise and Offer Personal Service
Polarity in Consumer Spending Power Will Continue Influencing Market Developments in Coming Years
Market Data
Table 12 Sales of Personal Accessories by Category: Volume 2014-2019
Table 13 Sales of Personal Accessories by Category: Value 2014-2019
Table 14 Sales of Personal Accessories by Category: % Volume Growth 2014-2019
Table 15 Sales of Personal Accessories by Category: % Value Growth 2014-2019
Table 16 NBO Company Shares of Personal Accessories: % Value 2014-2018
Table 17 LBN Brand Shares of Personal Accessories: % Value 2015-2018
Table 18 Distribution of Personal Accessories by Format: % Value 2014-2019
Table 19 Forecast Sales of Personal Accessories by Category: Volume 2019-2024
Table 20 Forecast Sales of Personal Accessories by Category: Value 2019-2024
Table 21 Forecast Sales of Personal Accessories by Category: % Volume Growth 2019-2024
Table 22 Forecast Sales of Personal Accessories by Category: % Value Growth 2019-2024
Definitions
Sources
Summary 1 Research Sources
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