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Writing Instruments in the US

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    Report

  • 21 Pages
  • January 2026
  • Region: United States
  • Euromonitor International
  • ID: 363546
Writing instruments in the US experienced a modest rebound in 2025, with value sales growth of 2% reaching USD3.3 billion. This was driven by consumers purchasing low-budget essentials in anticipation of increased prices. This growth is expected to continue, with a forecast CAGR of 2% over the forecast period, to reach USD3.7 billion by 2030.

This Writing Instrumentsin USA report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2021-2025), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Colouring, Markers and Highlighters, Pencils, Pens, Writing Accessories.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Writing Instruments market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2025 DEVELOPMENTS
  • Essentials and nostalgia fuel modest rebound and future growth
  • CHART 1 Key Trends 2025
INDUSTRY PERFORMANCE
  • Retailers pull back on back-to-school price increases amid economic uncertainty
  • CHART 2 Retailers Postpone Back-to-School Price Increases in 2025
  • Newell Brands shifts production to mitigate impact of tariffs
  • CHART 3 Moving Production From Overseas to US Locations Can Help Players Offset Tariffs
  • Crayola and Newell Brands leverage social media and AI
  • CHART 4 Crayola and Newell Brands Tap Into Social Media and Generative AI
WHAT’S NEXT?
  • Manufacturers emphasise products offering specific value and digital strategies
  • Comfort, innovation, and a cursive comeback
  • Digital channels and demographic trends to shape future
COMPETITIVE LANDSCAPE
  • Newell Brands and Bic Corp lead concentrated competitive landscape
CHANNELS
  • Retail e-commerce leads distribution with competitive prices
  • Retail offline remains significant despite online growth
  • CHART 5 Analyst Insight
COUNTRY REPORTS
  • CHART 6 Key Trends 2025
  • CHART 7 Mid-tier Brands Like Coach are Performing Well
  • CHART 8 Hermès Implements Price Hikes to Fully Offset Tariff Impact in US
  • CHART 9 Analyst Insight
  • CHART 10 Real GDP Growth and Inflation 2020-2030
  • CHART 11 PEST Analysis in the US 2025
  • CHART 12 Key Insights on Consumers in the US 2025
  • CHART 13 Consumer Landscape in the US 2025
PERSONAL ACCESSORIES IN THE US
EXECUTIVE SUMMARY
  • Sustainability and value: Keys to success in the evolving US personal accessories landscape
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
  • Navigating economic headwinds in the US personal accessories industry
  • Luxury brands plan to pass on tariff costs to consumers through price hikes
  • Redefining value: Emerging brands and mindful consumers reshape local industry
WHAT’S NEXT?
  • Adapting for growth: Key dynamics in US personal accessories
  • Sustainability and resale initiatives to shape industry landscape
COMPETITIVE LANDSCAPE
  • LVMH Moët Hennessy Louis Vuitton Inc retains lead of fragmented competitive landscape
CHANNELS
  • Offline retail continues to lead, with specialists key for high-end sales
  • Retail e-commerce drives sales with convenience and competition
ECONOMIC CONTEXTCONSUMER CONTEXTCOUNTRY REPORTS
SOURCES
  • Summary 1 Research Sources