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Writing Instruments in the US

  • ID: 363546
  • Report
  • August 2020
  • Region: North America, United States
  • 20 Pages
  • Euromonitor International
Thanks largely to their more essential nature and usefulness during quarantines, writing instruments fared best among all personal accessories categories since the onset of the Coronavirus crisis in the US. However, the category is still likely to register its steepest decline in recent history in 2020.

The Writing Instrumentsin USA report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2015-2019), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2024 illustrate how the market is set to change.

Product coverage: Colouring, Markers and Highlighters, Pencils, Pens, Writing Accessories.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Writing Instruments market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
KEY DATA FINDINGS

2020 IMPACT
  • Writing instruments fares best among personal accessories categories
  • Ease of purchase through e-commerce and essential retailers buoys sales
  • Status of school and office re-openings will continue to influence performance
RECOVERY AND OPPORTUNITIES
  • Digital devices set to dampen category further over the forecast period
  • Increasing prevalence of remote learning and work complicates outlook for forecast period
  • E-commerce set to remain largest and fastest growing sales channel
CATEGORY DATA
  • Table 1 Sales of Writing Instruments by Category: Volume 2015-2020
  • Table 2 Sales of Writing Instruments by Category: Value 2015-2020
  • Table 3 Sales of Writing Instruments by Category: % Volume Growth 2015-2020
  • Table 4 Sales of Writing Instruments by Category: % Value Growth 2015-2020
  • Table 5 NBO Company Shares of Writing Instruments: % Value 2015-2019
  • Table 6 LBN Brand Shares of Writing Instruments: % Value 2016-2019
  • Table 7 Distribution of Writing Instruments by Format: % Value 2015-2020
  • Table 8 Forecast Sales of Writing Instruments by Category: Volume 2020-2025
  • Table 9 Forecast Sales of Writing Instruments by Category: Value 2020-2025
  • Table 10 Forecast Sales of Writing Instruments by Category: % Volume Growth 2020-2025
  • Table 11 Forecast Sales of Writing Instruments by Category: % Value Growth 2020-2025
EXECUTIVE SUMMARY
  • COVID-19 impact on personal accessories
  • COVID-19 country impact
  • Company response
  • Retailing shift
  • What next for personal accessories?
MARKET DATA
  • Table 12 Sales of Personal Accessories by Category: Volume 2015-2020
  • Table 13 Sales of Personal Accessories by Category: Value 2015-2020
  • Table 14 Sales of Personal Accessories by Category: % Volume Growth 2015-2020
  • Table 15 Sales of Personal Accessories by Category: % Value Growth 2015-2020
  • Table 16 NBO Company Shares of Personal Accessories: % Value 2015-2019
  • Table 17 LBN Brand Shares of Personal Accessories: % Value 2016-2019
  • Table 18 Distribution of Personal Accessories by Format: % Value 2015-2020
  • Table 19 Forecast Sales of Personal Accessories by Category: Volume 2020-2025
  • Table 20 Forecast Sales of Personal Accessories by Category: Value 2020-2025
  • Table 21 Forecast Sales of Personal Accessories by Category: % Volume Growth 2020-2025
  • Table 22 Forecast Sales of Personal Accessories by Category: % Value Growth 2020-2025
DISCLAIMER

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DEFINITIONS

SOURCES
  • Summary 1 Research Sources
Note: Product cover images may vary from those shown
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