UK Commercial Vinyl Flooring Market Report

  • ID: 3734726
  • Report
  • Region: United Kingdom, Great Britain
  • 85 Pages
  • Leading Edge Management Consultancy
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FEATURED COMPANIES

  • Altro
  • Forbo
  • Gerflor
  • ITEC
  • Polyflor
  • Tarkett
  • MORE
This market research study, published in April 2016, covers the commercial vinyl flooring market in the UK and focusses on the following manufacturers: Altro, Forbo, Gerflor, ITEC, Polyflor and Tarkett.

The product scope is contractor installed vinyl flooring in non-residential (commercial) buildings such as schools, hospitals, retail outlets and offices. The report includes both vinyl sheet and tiles but excludes Luxury Vinyl Tiles (LVT) and semi flexible tiles.

The report contains 85 slides in a power point document, 142 quotes from flooring contractors and 31 tables, charts and graphs.

Research Method

The findings in the report are based on the following:
- detailed telephone interviews with 100 flooring contractors involved in the commercial vinyl market.
- desk research using government statistics, and construction forecast model.

Background Information on Report

To download a pdf providing background information on the report plus a summary profile of the flooring contractors interviewed by region, turnover of business and sq m of flooring installed.

Key Benefits of the Vinyl Flooring Report

The report assesses a number of key criteria crucial for a manufacturer’s success in this market, based on feedback from flooring contractors. The findings will help readers understand the market positioning of each manuacturer, how they are rated by their customers, key routes to market and the brand strengths and weaknesses.

It includes information on:

- the market size and forecast growth
- market share by manufacturer for the total market and specific segments
- market and customer service performance of individual manufacturers.

This report includes the following topics:

Size and forecast growth of the vinyl flooring market
The growth of safety flooring
- % of installations that are safety flooring
- reasons for growth in safety flooring
Manufacturer market share – safety and smooth flooring
Manufacturer market share – by region and size of contractor
Use of each manufacturer
- % using each manufacturer
- average number of manufacturers used
Reasons for buying from each manufacturer
- reasons for selecting – overall market
- reasons for individual manufacturers
Best manufacturers for price, quality and design
- % selecting each manufacturer for each attribute
Changes flooring contractors would like to see from manufacturer
- including changes on deliveries, stocking, availability, pricing, sales representation and products
Market share and growth by design of vinyl flooring
- including reasons for growth of designs
Importance of specification and frequency of specification breaking
- proportion of vinyl specified
- most likely manufacturers to be specified
- likelihood of switching specifications
Route to market by manufacturer and for total market– direct and distribution
- % share of direct and distribution
- reasons for purchasing direct or from a distributor
- % of sales via direct and distributors by manufacturer
- how orders are placed – email, phone, online, fax
Promotional schemes – frequency of use and areas for improvement
Vinyl recycling schemes – frequency of use and areas for improvement
Profile of flooring contractor sample by region, sq m of flooring installed, size of business

Testimonial:
“We found the LVT market report very useful and it will help in developing our sales and marketing plans for the UK. The quotes from the flooring contractors were particularly helpful in understanding their purchasing behaviour.” Marketing Manager, Tarkett

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Note: Product cover images may vary from those shown
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FEATURED COMPANIES

  • Altro
  • Forbo
  • Gerflor
  • ITEC
  • Polyflor
  • Tarkett
  • MORE
1. Introduction

2. Executive summary

3. Key findings from research
a) Size and forecast growth of the vinyl flooring market
b) The growth of safety flooring
- % of installations that are safety flooring
reasons for growth in safety flooring
c) Manufacturer market share - safety and smooth flooring
d) Manufacturer market share - by region and size of contractor
e) Use of each manufacturer
- % using each manufacturer
- average number of manufacturers used
f) Reasons for buying from each manufacturer
- reasons for selecting – overall market
- reasons for individual manufacturers
g) Best manufacturers for price, quality and design
- % selecting each manufacturer for each attribute
h) Changes flooring contractors would like to see from manufacturers
- including changes on deliveries, stocking, availability, pricing, sales representation and products
i) Market share and growth by design of vinyl flooring
- including reasons for growth of designs
j) Importance of specification and frequency of specification breaking
- proportion of vinyl specified
- most likely manufacturers to be specified
- likelihood of switching specifications
k) Route to market by manufacturer and for total market– direct and distribution
- % share of direct and distribution
- reasons for purchasing direct or from a distributor
- % of sales via direct and distributors by manufacturer
- how orders are placed – email, phone, online, fax
l) Promotional schemes – frequency of use and areas for improvement
m) Vinyl recycling schemes – frequency of use and areas for improvement

4. Profile of respondents

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- Altro
- Forbo
- Gerflor
- ITEC
- Polyflor
- Tarkett

Note: Product cover images may vary from those shown
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