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Deodorants in North Macedonia

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    Report

  • 19 Pages
  • May 2025
  • Region: North Macedonia
  • Euromonitor International
  • ID: 3743993
In 2024, value sales of deodorants increased in North Macedonia, supported by growing premiumisation and a heightened consumer focus on health, wellness, and sustainability. Demand continued to rise for products formulated with natural and clean ingredients, particularly those that are aluminium-free, paraben-free, and free from potentially harmful chemicals.

The Deodorants in North Macedonia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Deodorant Creams, Deodorant Pumps, Deodorant Roll-Ons, Deodorant Sprays, Deodorant Sticks, Deodorant Wipes.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Deodorants market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2024 DEVELOPMENTS
  • Premiumisation boosts value sales as deodorant sticks drive category growth
  • The presence of multinational companies makes it challenging for local players to enter
  • Supermarkets led distributions, offering consumers choice and convenience
PROSPECTS AND OPPORTUNITIES
  • Growth will be supported by innovation, the expansion of retail e-commerce and warmer months
  • Consumers are set to migrate from aluminium-based products to natural deodorants
  • Natural ingredients, sustainability and strong efficacy are set to be the focus of innovation
CATEGORY DATA
  • Table 1 Sales of Deodorants by Category: Value 2019-2024
  • Table 2 Sales of Deodorants by Category: % Value Growth 2019-2024
  • Table 3 Sales of Deodorants by Premium vs Mass: % Value 2019-2024
  • Table 4 NBO Company Shares of Deodorants: % Value 2020-2024
  • Table 5 LBN Brand Shares of Deodorants: % Value 2021-2024
  • Table 6 LBN Brand Shares of Premium Deodorants: % Value 2021-2024
  • Table 7 Forecast Sales of Deodorants by Category: Value 2024-2029
  • Table 8 Forecast Sales of Deodorants by Category: % Value Growth 2024-2029
  • Table 9 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2024-2029
BEAUTY AND PERSONAL CARE IN NORTH MACEDONIA
EXECUTIVE SUMMARY
  • Beauty and personal care in 2024: The big picture
  • 2024 key trends
  • Competitive landscape
  • Retail developments
  • What next for beauty and personal care?
MARKET DATA
  • Table 10 Sales of Beauty and Personal Care by Category: Value 2019-2024
  • Table 11 Sales of Beauty and Personal Care by Category: % Value Growth 2019-2024
  • Table 12 GBO Company Shares of Beauty and Personal Care: % Value 2020-2024
  • Table 13 NBO Company Shares of Beauty and Personal Care: % Value 2020-2024
  • Table 14 LBN Brand Shares of Beauty and Personal Care: % Value 2021-2024
  • Table 15 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2019-2024
  • Table 16 Distribution of Beauty and Personal Care by Format: % Value 2019-2024
  • Table 17 Distribution of Beauty and Personal Care by Format and Category: % Value 2024
  • Table 18 Forecast Sales of Beauty and Personal Care by Category: Value 2024-2029
  • Table 19 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
  • Summary 1 Research Sources