Tequila Market in US 2016-2020 - Product Image

Tequila Market in US 2016-2020

  • ID: 3752389
  • Report
  • Region: United States
  • 56 pages
  • TechNavio
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FEATURED COMPANIES

  • Arta Tequila
  • Borco International
  • Cia Tequilera Los Valores
  • Hacienda La Capilla
  • Pernod Ricard
  • Tequila Cazadores
  • MORE
About the Tequila Market in the US

Tequila is distilled from the blue agave plant, which native to Mexico. It is made either from 51% or 100% agave, and the resultant spirit is priced accordingly. Tequila usually contains 38%-40% alcohol content depending on the government regulations or laws. The tequila market in the US accounts for a small market share in the global alcohol industry.

The analysts forecast the tequila market in the US to grow at a CAGR of 3.67% by revenue during the period 2016-2020.

Covered in this report
The report covers the present scenario and the growth prospects of the tequila market in the US for 2016-2020. To calculate the market size, the report considers revenue generated from the retail sales of tequila in terms of revenue and volume.

The report, Tequila Market in the US 2016-2020, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

Key vendors
- Beam Suntory
- Brown-Forman
- Diageo
- Tequila Cuervo la Rojeña
- The Patrón Spirits Company

Other prominent vendors
- Arta Tequila
- Cia Tequilera Los Valores
- Hacienda La Capilla
- Juarez Tequila
- Pernod Ricard
- Proximo Spirits
- Borco International
- Tequila Cazadores
- Tequila Quiote

Market drivers
- Growing cocktail culture
- For a full, detailed list, view the full report

Market challenges
- Availability of counterfeit products and adulterated drinks
- For a full, detailed list, view the full report

Market trends
- New product launches
- For a full, detailed list, view the full report

Key questions answered in this report
- What will the market size be in 2020 and what will the growth rate be?
- What are the key market trends?
- What is driving this market?
- What are the challenges to market growth?
- Who are the key vendors in this market space?
- What are the market opportunities and threats faced by the key vendors?
- What are the strengths and weaknesses of the key vendors?

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FEATURED COMPANIES

  • Arta Tequila
  • Borco International
  • Cia Tequilera Los Valores
  • Hacienda La Capilla
  • Pernod Ricard
  • Tequila Cazadores
  • MORE
PART 01: Executive summary
  • Highlights
PART 02: Scope of the report
  • Market overview
  • Top-vendor offerings
PART 03: Market research methodology
  • Research methodology
  • Economic indicators
PART 04: Introduction
  • Key market highlights
PART 05: US: Overview
  • Economic indicators
PART 06: Market landscape
  • Market overview
  • Global tequila market
  • Alcohol drinks market in US: Overview
  • Market size and forecast by revenue
  • Spirits market in US
  • Tequila market in the US
  • US: Leading tequila-consuming states
  • Average tequila price
  • Five forces analysis
PART 07: Market segmentation by product price
  • Tequila market in US by product price
PART 08: Market segmentation by distribution channel

PART 09: Market drivers
  • Growth in spirits market
  • Rise in demand for premium tequila
  • Growing cocktail culture
  • Good harvest of agave in previous years
  • Increase in demand for handcrafted tequila
PART 10: Impact of drivers

PART 11: Market challenges
  • Threat from non-alcoholic substitutes
  • Highly regulated US market
  • Availability of counterfeit products and adulterated drinks
  • Campaigns against alcohol consumption
PART 12: Impact of drivers and challenges

PART 13: Market trends
  • Prevalence of organic practices
  • Growing demand for flavored tequila
  • Elevated proofs
  • New product launches
PART 14: Vendor landscape
  • Competitive scenario
  • Beam Suntory
  • Brown-Forman
  • Diageo
  • Tequila Cuervo La Rojeña
  • The Patrón Spirits Company
  • Other prominent vendors
PART 15: Appendix
  • List of abbreviation
PART 16: About the Author

List of Exhibits
Exhibit 01: Product offerings
Exhibit 02: US GDP per capita 2010-2014 ($)
Exhibit 03: US population 2010-2014 (millions of people)
Exhibit 04: US population by age range 2014 (millions of people)
Exhibit 05: Global tequila market 2015-2020 ($ billions)
Exhibit 06: Global tequila market 2015-2020 (millions of liters)
Exhibit 07: Global tequila market by geography 2015 (%)
Exhibit 08: Overview of alcoholic beverage market in US
Exhibit 09: Alcoholic beverage market in US by revenue 2015-2020 ($ billions)
Exhibit 10: Alcoholic beverage market in US: Product segmentation by revenue 2015-2020
Exhibit 11: Alcoholic beverage market in US: Product segmentation by volume 2015-2020
Exhibit 12: Spirits market in US by revenue 2015-2020 ($ billions)
Exhibit 13: Spirits market in US by volume 2015-2020 (billions of liters)
Exhibit 14: Import of distilled spirits in US (millions of liters)
Exhibit 15: Spirits market in US: Segmentation by product 2015
Exhibit 16: Spirits market in US: Segmentation by price
Exhibit 17: Tequila market in US 2014-2019 ($ billions)
Exhibit 18: Tequila market in US 2015-2020 (millions of liters)
Exhibit 19: Leading tequila-consuming US states 2014
Exhibit 20: Average price of tequila 2014-2019 ($)
Exhibit 21: Five forces analysis
Exhibit 22: Tequila market in US by product price
Exhibit 23: Tequila market by product price
Exhibit 24: Premium tequila market in US 2015-2020 (millions of liters)
Exhibit 25: Normal tequila market in US 2015-2020 (millions of liters)
Exhibit 26: Super-premium tequila market in US 2015-2020 (millions of liters)
Exhibit 27: High-end premium tequila market in US 2015-2020 (millions of liters)
Exhibit 28: Tequila market in US by product segment 2015-2020 (millions of liters)
Exhibit 29: Segmentation of tequila market in the US by distribution channel
Exhibit 30: Total agave plantations 2000-2008 (thousands of hectares)
Exhibit 31: Impact of drivers
Exhibit 32: Impact of drivers and challenges
Exhibit 33: Sauza: Tequila products
Exhibit 34: Product portfolio of Brown-Forman
Exhibit 35: Company's tequila products
Exhibit 36: Pricing of products in online shops
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FEATURED COMPANIES

  • Arta Tequila
  • Borco International
  • Cia Tequilera Los Valores
  • Hacienda La Capilla
  • Pernod Ricard
  • Tequila Cazadores
  • MORE
New Report Released: – Tequila Market in the US 2016-2020

The author of the report recognizes the following companies as the key players in the tequila market in the US: Beam Suntory, Brown-Forman, Diageo, Tequila Cuervo la Rojeña, and The Patrón Spirits Company.

Other Prominent Vendors in the market are: Arta Tequila, Cia Tequilera Los Valores, Hacienda La Capilla, Juarez Tequila, Pernod Ricard, Proximo Spirits, Borco International, Tequila Cazadores, and Tequila Quiote.

Commenting on the report, an analyst from the research team said: “A trend that is expected to propel market growth is new product launches. The US tequila market has displayed immense potential for product innovations and new product launches. In 2012-2013, more than 40 new tequila varieties were launched here. Reserva Del Maestro Dobel Diamond from Casa Cuervo is a blend of three tequilas, an 11-plus-month-old reposado, a two-year-old añejo, and a three-year-old extra añejo. Filtration prior to bottling removes all trace of color in this blend. Limited-edition tequilas have also become hugely popular in the US and are often considered a symbol of status and success. Some of the new collections include Arette Unique, Don Celso Plascencia, and El Caudillo.”

According to the report, a key growth driver is the growing cocktail culture. Demand for tequila in cocktails is not restricted to bars and restaurants: it has also gained interest in homes. There is also a marked shift, especially in the younger population, from binge drinking to drinking sophisticated cocktails using premium tequila and vodka. As this demographic ages, so will its income and spending power, resulting in a substantial consumer base for white spirits like tequila. Margaritas were the most popular cocktail consumed in the US in 2014.

Further, the report states that one challenge that could restrict market growth is the availability of counterfeit products. There is also a lack of awareness about labeling instructions that help distinguish original tequila from others. Although fake products may not affect the market directly, they may tarnish brand image.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors.
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- Beam Suntory
- Brown-Forman
- Diageo
- Tequila Cuervo la Rojeña
- The Patrón Spirits Company
- Arta Tequila
- Cia Tequilera Los Valores
- Hacienda La Capilla
- Juarez Tequila
- Pernod Ricard
- Proximo Spirits
- Borco International
- Tequila Cazadores
- Tequila Quiote
Note: Product cover images may vary from those shown
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Note: Product cover images may vary from those shown
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