Praise for WHEN EXECUTION ISN′T ENOUGH
"In a world starved for good leadership, Claudio Feser′s book comes at the perfect time. Whether you lead one person or an entire organization, this easy–to–grasp handbook offers practical yet profound insights about how to inspire others around a shared purpose. If you′re ready to accept the awesome responsibility of leadership, this is the book for you!"
Bob Chapman, co–author of Everybody Matters: The Extraordinary Power of Caring for Your People Like Family; Chief Executive Officer of Barry–Wehmiller
"I′ve read thousands of leadership books. This one is exceptional. Claudio Feser is not only a brilliant business thinker, he is also a gifted storyteller. Inspiring others is the holy grail of leadership. Read this book and you will be inspired."
Rolf Dobelli, author of the million–copy bestseller The Art of Thinking Clearly
"Claudio Feser is a very good writer, and this book will make leadership interesting and enjoyable for every reader. His messages are fundamental if you want to understand what it takes to be an effective leader."
Mario Greco, Chief Executive Officer, Zurich Insurance Group
"If you want to be an inspiring leader, read this book and put its principles to work. A practical guide for those who want to lead organizations to higher performance by capturing hearts and minds."
Joe Jimenez, Chief Executive Officer, Novartis AG
"Claudio Feser shows us a leader is most inspiring when head, heart, and hand are aligned. Through story, theory, research, concepts, and his own invaluable experience counseling leaders, Feser brings a wealth of support to the generative practice of this renewing alignment."
Robert Kegan, Harvard University; co–author of An Everyone Culture: Becoming a Deliberately Developmental Organization
"By drawing on rigorous research, Claudio Feser presents a menu of practical techniques to engage and mobilize people in organizations undergoing significant change. A stimulating read!"
Jörg Reinhardt, PhD, Chairman of the Board of Directors, Novartis AG
Foreword by Manfred Kets de Vries xi
PART ONE Inspiring and Influencing 5
CHAPTER 1 Influ The Prologue 7
CHAPTER 2 Inspirational Leadership Matters 13
CHAPTER 3 The Science of Influence 19
CHAPTER 4 The Neuroscience of Inspirational Leadership 35
CHAPTER 5 Influ The Consultations 47
PART TWO Inspiring Others 57
CHAPTER 6 Influ I hate school 59
CHAPTER 7 How to Inspire 61
CHAPTER 8 Influ Finding Empathy 79
PART THREE Targeting Inspirational Appeals 85
CHAPTER 9 Influ They want you out 87
CHAPTER 10 What Are People Like? 99
CHAPTER 11 Tailoring Influencing Approaches 117
CHAPTER 12 Influ Winning Carl Back 125
PART FOUR Inspiring at Scale 131
CHAPTER 13 Influ We have an offer 133
CHAPTER 14 Inspiring at Scale: The Influence Model 137
CHAPTER 15 Influ The Epilogue 147
APPENDIX I Leadership Behaviors 161
APPENDIX II Organizational Health Index 163
APPENDIX III Personality Markers 167
APPENDIX IV Emotional Disposition Markers 169
About the Author 173
CLAUDIO FESER is a senior partner in the Zurich office of McKinsey & Company. He is the leader of McKinsey Academy, a practice of the firm that focuses on helping organizations develop leaders. He is the author of Serial Innovators: Firms That Change the World, published by Wiley.