The market focus has shifted from the manufacturers to the customers over past few years. The need for customer satisfaction is rapidly rising. This change in business trends is one of the major driving forces of the automated retail market. Secondly, automation in retail helps the vendors for easy management. The cost of the equipment is the only and major limiting factor of the automated retail market. High tech kiosks with touch screen systems are the most recent innovations that are gaining popularity presently. Here lies opportunity for touch screen automated products and devices, which have the capability of ruling the automated retail market.
Global Automated Retail Market Analysis by Product
On the basis of technology, automated retail market is segmented into POS (point of sale) and supply chain automated products. POS is sub segmented into kiosks, barcode readers, self-check out systems, cash registers, bill/receipt printer, card reader, etc., and the supply chain includes electronic shelf label, belt conveyer, and logistics equipments.The most popular devices amongst all are card readers and bill printers. They dominate the market by their presence in small as well as hefty stores.
Global Automated Retail Market Analysis by Technology
Automated retail market can also be segmented on the basis of technology. They are CAD (computer aided designing), NCD (Numerically controlled devices), Robots and information technology. CAD is mostly used due to its high tech applications.
Global Automated Retail Market Analysis by Geography
On the basis of geography, the automated retail market is divided mainly into North America, Europe, Asia Pacific and LAMEA. North America has the highest market share due to the high rate of adoption of high technologies.
The top players of this market are Sanmina, Toshiba, Pricer, Leviton technologies, Data logic, first data and Fujitsu. Strategic alliances have been the key strategy for the automated retail market.Toshiba has entered into a strategic alliance with grand care systems for the manufacturing of different sensors.
High level Analysis
Porter’s five forces model and SWOT analysis provides an overview of the automated retail market. The bargaining power of the buyer is relatively high, as the sellers are less concentrated over the buyers. The low concentration of the buyers leads to the weak bargaining power of the supplier. Additionally, the functional performance of the products offered by the suppliers show a great resemblance and hence, the switching cost for the buyer becomes low and the buyer becomes price sensitive.
The threat of the substitutes remain low due to the under performance of the substitute products over the industry specific products. The intensity of rivalry is high due to the presence of numerous competitors in the industry.
Segmentation on the basis of product, technology and geography gives integrated overview of the market and can help the upcoming firms to increase their profitability
The successful strategy adopted by the market leaders can be followed to formulate efficient strategies
Estimations are calculated according to the current market scenario and projected future trends for the period 2014-2020
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