The market is driven by factors such as sophistication of artificial intelligence software, converging robotics technology with mobile technologies. The market faces limitations due to time-consuming activities such as R&D, manufacturing and marketing. Better growth opportunities are perceived due to comparatively untapped markets in African countries and worldwide increasing defense spending.
Mobile Robotics Market by Navigation
According to navigation technologies, market is segmented into types such as unmanned ground vehicles (UGV), unmanned aerial vehicles (UAV), unmanned surface vehicles (USV) and autonomous underwater vehicles (AUV). UGV, which also includes automated guided vehicles (AGV) is the largest segment in the current market. UGV is expected to continue its market leadership due to growing demand of AGV in warehousing and distribution.
Mobile Robotics Market by Application
As per applications of the technology, market is classified into logistics & warehousing, defense, medical & healthcare, domestic, field applications, entertainment and others. Among all defense, logistics and warehousing segments are leading the market due to early adoption. Domestic applications market is becoming increasingly popular due to adoption of robotic vacuum cleaners, etc.
Mobile Robotics Market by Geography
From the geographical perspectives, the market is categorized into regions such as North America, Asia-Pacific, Europe and rest of the world (RoW). Asia-Pacific region is driving the market with largest share due to increase in defense applications, especially drones. In future, rest of the world is expected to drive the market due to increasing defense spending in middle-eastern countries.
Companies are adopting expansion strategies via product innovation. For example, Bossa Nova Robotics is developing a personal robot for 21st century. Some of the market players are iRobot Corporation, Bossa Nova Robotics, Google, Honda Motors Co. Ltd., Harvest Automation, Amazon, Aethon, Seegrid Corp., ECA Robotics and Bluefin Robotics.
High Level Analysis
The bargaining power of customers is moderate due to entry of multiple companies in the market and high switch-over cost. Whereas, the bargaining power of suppliers is expected to gradually increase, due to lowering prices of sensors. Degree of intersegment rivalry is expected rise higher as numerous players are present in the market and many other players are expected to step in. Threat of substitutes is low/moderate since the only available substitute is human.
Competitive advantages realized from the mobile robotics technology are elaborated in business context to convey market potential to stakeholders
Segment-wise analysis with additional emphasis on responsible growth factors and opportunities for each segment facilitates companies in identifying their market targets
Porter’s five forces analysis assists new entrants to understand threats in the market. Value chain analysis and SWOT analysis explained in study illuminates market’s ecosystem.
Market trends and opportunities are elaborated and substantiated with forecast for period 2014-20. This, along with top winning strategies, guides companies for effective strategy formulation
MOBILE ROBOTICS MARKET KEY DELIVERABLES
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