Decreasing cost of displays and improved customer experience are driving the digital signage market worldwide. In addition, development of government bodies as well as fast growing educational sector has also contributed to the growth of the market. However, lack of standard policy and power problems are some of the key factors hampering the progress of the market. Technological developments including near field communication are expected to create greater opportunities. Advent of touch screen technology would also open new avenues.
The digital signage market is segmented based on type, application and geography. The types assessed in the market research report are hardware, services and software. The applications covered during the study are commercial, institutional, infrastructural and others. Regions such as North America, Europe, Asia Pacific and Europe would witness tremendous growth.The key market players active in the market are Onelan Ltd., Cisco Systems Inc., Winmate Communication Inc., Adflow Networks, Ucview Media Inc., Hewlett-Packard Company, Samsung Electronics Co. Ltd., Keywest Technology, AU Optronics, NEC Display Solutions Ltd., and Brightsign Llc.
KEY BENEFITS FOR STAKEHOLDERS
The market research report provides integrated information on the major drivers, restraints and opportunities influencing the industry growth during the forecast period.
The study further drills down to produce data volume by components, end customers and demography.
SWOT analysis of major brands, highlights weaknesses, strengths, opportunities and threats. The data proves effective for business owners planning on designing their marketing and branding strategies.
Region wise business performance discussed in the market research report would be valuable for enterprises planning to explore new areas.
The report not only examines the market dynamics but also takes a closer look at the growth rate and industrial chain structure.
Study further weighs up on the prominent market players and their business strategies to maintain their position.
Assessment of upstream and downstream market also forms an important part of the report.
DIGITAL SIGNAGE MARKET KEY SEGMENTS
Digital Signage Market By TypeHardware
Digital Signage Market Application
Digital Signage Market By Geography
Cisco Systems Inc.
Winmate Communication Inc.
Ucview Media Inc.
Samsung Electronics Co. Ltd.
NEC Display Solutions Ltd.
The analyst offers exhaustive research and analysis based on a wide variety of factual inputs, which largely include interviews with industry participants, reliable statistics, and regional intelligence. The in-house industry experts play an instrumental role in designing analytic tools and models, tailored to the requirements of a particular industry segment. The primary research efforts include reaching out participants through mail, tele-conversations, referrals, professional networks, and face-to-face interactions.
They are also in professional corporate relations with various companies that allow them greater flexibility for reaching out to industry participants and commentators for interviews and discussions.
They also refer to a broad array of industry sources for their secondary research, which typically include; however, not limited to:
- Company SEC filings, annual reports, company websites, broker & financial reports, and investor presentations for competitive scenario and shape of the industry
- Scientific and technical writings for product information and related preemptions
- Regional government and statistical databases for macro analysis
- Authentic news articles and other related releases for market evaluation
- Internal and external proprietary databases, key market indicators, and relevant press releases for market estimates and forecast
Furthermore, the accuracy of the data will be analyzed and validated by conducting additional primaries with various industry experts and KOLs. They also provide robust post-sales support to clients.