Global OTT TV and Video Forecasts

  • ID: 3784866
  • Report
  • Region: Global
  • 270 Pages
  • Digital TV Research
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Global OTT TV and video revenues [for 100 countries - up from 64 in the previous edition] will reach $64.78 billion in 2021; a massive increase from $4.47 billion in 2010 and $29.41 billion in 2015.

From the $35.37 billion extra revenues between 2015 and 2021, Asia Pacific will contribute $12.65 billion, Western Europe $8.25 billion and North America $9.00 billion. The Global OTT TV & Video Forecasts report estimates that Latin American revenues will nearly triple, with even greater growth expected in Eastern Europe and the Middle East & Africa.

The US will remain the dominant territory for online TV and video revenues - which will rise by $8.24 billion to $22.82 billion between 2015 and 2021. China will add a further $6.24 billion, with its total revenues nearly quintupling over the period to give it second place.

SVOD will become the largest revenue source by 2018, but AVOD will regain top position by 2020. SVOD will add $14.58 billion in revenues between 2015 and 2021, with AVOD up by even more ($15.37 billion).

Online TV and video advertising has been boosted in recent years by the rapid growth in mobile advertising. Fast growth will continue; reaching a global total of $26.96 billion in 2021.

SVOD revenues will soar from $0.89 billion in 2010 to $11.13 billion in 2015 and onto $25.71 billion in 2021. This means that SVOD will contribute 40% of total OTT revenues in 2021; double the 20% recorded in 2010.

Published in July 2016, this 270-page PDF and excel report contains comprehensive coverage of the Global OTT TV & video sector (subscribers/homes, transactions and revenues. SVOD, Ad-supported, rental and download-to-own/electronic sell-through) for 100 countries (up from 64 in the last edition), including:

- Executive Summary.
- Regional forecasts summary from 2010 to 2021
- Comparison forecast tables.
- Individual country forecasts.
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Forecasts (for each year from 2010 to 2021) contain the following detail for 100 countries:

Total households (000)
TV households (000)
Fixed broadband households (000)
Smartphone subscribers (000)
Tablet subscribers (000)

TV HH/Total HH
Fixed broadband HH/Total HH
Smartphone subs/Population
Tablet subs/Population

OTT TV & video fixed broadband households (000)
OTT TV & video HH/Fixed broadband HH
OTT TV & video HH/TV HH
OTT TV & video smartphone subs (000)
OTT TV & video HH/smartphone subs
OTT TV & video total (000)

SVOD total subscribers (000)

TV rental transactions (000)
Movie rental transactions (000)
Total rental transactions (000)
TV download-to-own transactions (000)
Movie download-to-own transactions(000)
Total download-to-own transactions(000)

Online advertising total (US$ mil.)
Online advertising for OTT sites (US$mil.)
Online TV rental revenues (US$ mil.)
Online movie rental revenues (US$ mil.)
Online rental revenues (US$ mil.)
Download-to-own TV revenues (US$ mil.)
Download-to-own movie revs (US$ mil.)
Download-to-own video revs (US$ mil.)
SVOD revenues (US$ mil.)
Total OTT TV & video revenues (US$ mil.)
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