Online Shoe Sales in Australia - Industry Research Report

On the right foot: Industry revenue has risen strongly on the heels of increased online shopping

The Online Shoe Sales industry has expanded significantly over the past five years. Online footwear stores have benefited from consumers seeking choice and value when making discretionary purchases. Widespread economic uncertainty has contributed to volatile consumer sentiment over the period, prompting many households to scale back expenditure on non-essential items by postponing purchases or opting for cheaper alternatives. As a result, many consumers have increasingly turned to online retailers, which can often offer shoes at lower pricepoints than traditional retailers. Industry revenue is expected to grow at an annualised 14.5% over the five years through 2022-23, to $1.2 billion. This trend includes anticipated revenue growth of 5.1% in the current year, aided by positive consumer sentiment and the continued shift towards online shopping.

Industry retailers sell footwear online. Participants are either online-only retailers or bricks-and-mortar stores with an online presence. The industry includes online shoe sales generated by clothing retailers that also sell footwear.

This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.