Liquor Retailing in Australia - Industry Market Research Report

Under the influence: Industry revenue can't hold its drink amid internal and external competition

Liquor retailers have endured several challenges in recent years, including rising health consciousness, declining per capita alcohol consumption, and growing internal and external competitive pressures. However, ongoing growth in the population aged 18 and older and rising consumer demand for higher-value premium beverages have offset these factors. The COVID-19 pandemic has significantly affected the industry's revenue performance over the past five years. Panic buying and lockdowns – which lead to the closure of many licensed establishments around the country – actually boosted revenue growth over the three years through 2021-22. In 2022-23, after restrictions on licensed businesses have eased, and as consumers feel the pinch of inflation and rising interest rates, industry revenue is expected to drop 5.5%. Overall, revenue is expected to rise at an annualised 2.9% over the five years through 2022-23, to $15.8 billion.

Liquor retailers sell liquor (including beer, wine, spirits and ready-to-drink mixers) in packaged form (i.e. bottles and cans). Alcohol retailed by the industry is intended for consumption away from liquor store premises. The industry includes both online and bricks-and-mortar retailers.

This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.