Global Advertising Agencies - Industry Market Research Report

  • ID: 3799687
  • Report
  • Region: Global
  • 37 pages
  • IBISWorld
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New markets: Agencies will expand into digital media and emerging markets for growth

FEATURED COMPANIES

  • Dentsu Inc.
  • Omnicom Group Inc.
  • WPP plc
  • MORE

Global Advertising Agencies

Over the past five years, the Global Advertising Agencies industry fared well due to growing corporate profit and the proliferation of digital media, which has expanded operators' access to their target audiences. Increasing consumer spending and growing global economic activity have caused demand from downstream industries to increase during the period. Over the five years to 2022, the growing size of major global players will enable greater exposure in emerging markets in the future as well, as their scale enables them to make strategic acquisitions to boost revenue. Furthermore, established presence and credentials in particular regions will provide a major advantage for operators competing for clients looking to work in specific markets.

Firms in this industry create advertising campaigns and distribute them to various media outlets. Services include advice, campaign planning, creative services, advertising material production and media planning and buying. Public relations and other specialized communications are excluded from this industry.

This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.

Note: Product cover images may vary from those shown
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FEATURED COMPANIES

  • Dentsu Inc.
  • Omnicom Group Inc.
  • WPP plc
  • MORE
ABOUT THIS INDUSTRY
Industry Definition
Main Activities
Similar Industries
Additional Resources

INDUSTRY AT A GLANCE

INDUSTRY PERFORMANCE
Executive Summary
Key External Drivers
Current Performance
Industry Outlook
Industry Life Cycle

PRODUCTS & MARKETS
Supply Chain
Products & Services
Demand Determinants
Major Markets
International Trade
Business Locations

COMPETITIVE LANDSCAPE
Market Share Concentration
Key Success Factors
Cost Structure Benchmarks
Basis of Competition
Barriers to Entry
Industry Globalization

MAJOR COMPANIES

OPERATING CONDITIONS
Capital Intensity
Technology & Systems
Revenue Volatility
Regulation & Policy
Industry Assistance

KEY STATISTICS
Industry Data
Annual Change
Key Ratios

JARGON & GLOSSARY
Note: Product cover images may vary from those shown
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  • WPP plc
  • The Interpublic Group of Companies Inc.
  • Omnicom Group Inc.
  • Dentsu Inc.
Note: Product cover images may vary from those shown
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Note: Product cover images may vary from those shown
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