Global Advertising Agencies - Industry Research Report

Global advertising agencies advise, plan and create advertising campaigns, which are then strategically distributed through various media outlets. Over the five years to 2023, the industry fared relatively well because of the proliferation of digital media, which has expanded agencies' access to their target audiences, despite COVID-19. Rising consumer spending and growing global economic activity have also caused demand from downstream industries to increase over the past five years. Global advertising expenditure is projected to rise at an annualized rate of 5.8% over the five years to 2023, driving industry growth. Consequently, industry revenue has been increasing at an annualized 2.8% over the past five years, and is expected to reach $440.8 billion in 2023. This includes a rise of 3.7% in 2023 alone.

Companies in this industry create advertising campaigns and distribute them to various media outlets. Services include advice, campaign planning, creative services, advertising material production and media planning and buying. Public relations and other specialized communications are excluded from this industry.

This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.