+353-1-416-8900REST OF WORLD
+44-20-3973-8888REST OF WORLD
1-917-300-0470EAST COAST U.S
1-800-526-8630U.S. (TOLL FREE)

Global Advertising Agencies - Industry Research Report

  • PDF Icon


  • 37 Pages
  • January 2024
  • Region: Global
  • IBISWorld
  • ID: 3799687
Global advertising agencies advise, plan and create advertising campaigns, which are then strategically distributed through various media outlets. Over the five years to 2023, the industry fared relatively well because of the proliferation of digital media, which has expanded agencies' access to their target audiences, despite COVID-19. Rising consumer spending and growing global economic activity have also caused demand from downstream industries to increase over the past five years. Global advertising expenditure is projected to rise at an annualized rate of 5.8% over the five years to 2023, driving industry growth. Consequently, industry revenue has been increasing at an annualized 2.8% over the past five years, and is expected to reach $440.8 billion in 2023. This includes a rise of 3.7% in 2023 alone.

Companies in this industry create advertising campaigns and distribute them to various media outlets. Services include advice, campaign planning, creative services, advertising material production and media planning and buying. Public relations and other specialized communications are excluded from this industry.

This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.

Table of Contents

About This Industry
  • Industry Definition
  • Main Activities
  • Similar Industries
  • Additional Resources
Industry at a Glance
Industry Performance
  • Executive Summary
  • Key External Drivers
  • Current Performance
  • Industry Outlook
  • Industry Life Cycle
Products & Markets
  • Supply Chain
  • Products & Services
  • Demand Determinants
  • Major Markets
  • International Trade
  • Business Locations
Competitive Landscape
  • Market Share Concentration
  • Key Success Factors
  • Cost Structure Benchmarks
  • Basis of Competition
  • Barriers to Entry
  • Industry Globalization
Major Companies
Operating Conditions
  • Capital Intensity
  • Technology & Systems
  • Revenue Volatility
  • Regulation & Policy
  • Industry Assistance
Key Statistics
  • Industry Data
  • Annual Change
  • Key Ratios
Jargon & Glossary