A major driver for the set top box market is digitalization of television technology. The advent of smart televisions along with high definition content has only furthered the growth of the set top box market. The demand for high quality content viewing at home is another factor aiding in the growth of this market. Set top boxes with the functionality of recording programs and storing them are increasing in popularity. Consumers have the option of selecting the programs that they want and have them recorded automatically as and when they are aired. Another benefit is that viewers can select a specific set of channels to be viewed and need to pay only for those channels. This gives the viewers a lot of choice.
Initial costs pose to be a challenge for this market, but its impact is expected to decrease towards the end of the forecast period. This market is expected to reach $23 billion by 2021.
The Set Top Box market can be segmented on the basis of type Cable, Satellite, Internet Protocol, Digital Terrestrial Television, Over the Top and Others. In terms of content, the Set Top Box market has been segmented across the following High Definition, Standard Definition and Others.
The global set top box market is presently dominated by the Asia Pacific region. Government regulations mandating the use of set to boxes have fuelled the growth of the the market in this region. Apart from this, abundance of cheap labour coupled with the presence of major manufacturers in this region have given Asia Pacific a significant edge over the other regions. The market has been segmented based on the following geographies North America, South America, APAC, Europe, Middle East and Africa.
Google has recently expressed interest in entering the set top box market and this clearly indicates that things are getting intereting in the set top box ecosystem. Following are just a few of the companies that are operating in the set top box market:
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2. Executive Summary
3. Set Top Box - Market Landscape
3.1. Market Share Analysis
3.2. Comparative Analysis
3.2.1. Product Benchmarking
3.2.2. End User Profiling
3.2.3. Top 5 Financials Analysis
4. Set Top Box - Market Forces
4.1. Market Drivers
4.2. Market Constraints
4.3. Market Challenges
4.4. Attractiveness of the Set Top Box Market
4.4.1. Power of Suppliers
4.4.2. Power of Customers
4.4.3. Threat of New Entrants
4.4.4. Threat of Substitution
4.4.5. Degree of Competition
5. Set Top Box Market - Strategic Analysis
5.1. Value Chain Analysis
5.2. Pricing Analysis
5.3. Opportunities Analysis
5.4. Product/Market Life Cycle Analysis
5.5. Suppliers and Distributors
6. Set Top Box Market- By Type:
6.2. Internet Protocol
6.4. Digital Terrestrial Television
6.5. Over the top devices
7. Set Top Box Market- By Content:
7.1. High Definition
7.2. Standard Definition
8. Set Top Box Market- By Geography:
8.2. Global Study
8.3.1. North America
9. Market Entropy
9.1. New Product Launches
9.2. M&As, Collaborations, JVs and Partnerships
10. Company Profiles
10.2. Cisco Systems Inc.
10.3. Huawei Technologies
10.8. Setabox Technology
10.10. Alpha Networks
10.15. Aastra Technologies
*More than 40 Companies are profiled in this Research Report, Complete List available on Request*
"*Financials would be provided on a best efforts basis for private companies"
11.3. Research Methodology
11.5. Compilation of Expert Insights
- Cisco Systems Inc.
- Huawei Technologies
- Setabox Technology
- Alpha Networks
- Aastra Technologies