Global Mouthwash Market 2016-2020

  • ID: 3829468
  • Report
  • Region: Global
  • 75 pages
  • TechNavio
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FEATURED COMPANIES

  • Amway
  • Church & Dwight
  • Dabur
  • GlaxoSmithKline
  • Johnson & Johnson
  • Lion.
  • MORE
About Mouthwashes

Developing countries are slowly adopting mouthwashes. Mouthwash stands as one of the fastest-growing segments in India in the overall oral care product market. Consumers are buying more alcohol-free mouthwashes or mouthwashes that contain natural ingredients. Mouthwashes are considered as secondary oral care products. Companies are increasing awareness on integrating these products in primary daily regime of oral care. Dental associations are working on increasing awareness of the benefits of mouthwashes, for example, their liquid form and rinsing action enable deeper penetration and help disinfect entire mouth.

The analysts forecast the global mouthwash market to grow at a CAGR of 4.59% during the period 2016-2020.

Covered in this report
The report covers the present scenario and the growth prospects of the global mouthwash market for 2016-2020. To calculate the market size, the report considers revenue generated from the retail outlets.

The market is divided into the following segments based on geography:
- APAC
- Europe
- North America
- ROW

The report, Global Mouthwash Market 2016-2020, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

Key vendors
- Chattem
- Colgate-Palmolive
- GlaxoSmithKline
- Johnson & Johnson
- Procter & Gamble (P&G)

Market drivers
- Increasing awareness of dental health and effective, easy, and quick solution to fight germs
- For a full, detailed list, view the full report

Market challenges
- Preference for primary oral care products over secondary products
- For a full, detailed list, view the full report

Market trends
- Demand for alcohol-free mouthwashes
- For a full, detailed list, view the full report

Key questions answered in this report
- What will the market size be in 2020 and what will the growth rate be?
- What are the key market trends?
- What is driving this market?
- What are the challenges to market growth?
- Who are the key vendors in this market space?
- What are the market opportunities and threats faced by the key vendors?
- What are the strengths and weaknesses of the key vendors?

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Note: Product cover images may vary from those shown
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FEATURED COMPANIES

  • Amway
  • Church & Dwight
  • Dabur
  • GlaxoSmithKline
  • Johnson & Johnson
  • Lion.
  • MORE
PART 01: Executive summary
  • Highlights
PART 02: Scope of the report
  • Market overview
  • Top-vendor offerings
PART 03: Market research methodology
  • Research methodology
  • Economic indicators
PART 04: Introduction
  • Key market highlights
  • Consumer insights
  • Market insights
PART 05: Global profile

PART 06: Market landscape
  • Market overview
  • Global oral care product market
  • Global mouthwash market
  • Five forces analysis
PART 07: Market segmentation by solvent
  • Global mouthwash market by solvent
PART 08: Market segmentation by end-user
  • Global mouthwash market by end-user
PART 09: Segmentation by action
  • Global mouthwash market by action
PART 10: Geographical segmentation
  • Global mouthwash market by geography
PART 11: Market drivers
  • Increasing awareness of dental health and effective, easy, and quick solution to fight germs
  • Recommendations from doctors and approvals from dental associations promoting market's growth
  • Requirement-specific functionalities
PART 12: Impact of drivers

PART 13: Market challenges
  • Preference for primary oral care products over secondary products
  • Low awareness about benefits of using mouthwashes
PART 14: Impact of drivers and challenges

PART 15: Market trends
  • Demand for alcohol-free mouthwashes
  • Introduction of flavored and herbal mouthwashes
PART 16: Vendor landscape
  • Competitive landscape
  • Key focus points for players
  • Chattem
  • Colgate-Palmolive
  • GlaxoSmithKline
  • Johnson & Johnson
  • Procter & Gamble (P&G)
  • Other prominent vendors
PART 17: About the Author

List of Exhibits
Exhibit 01: Product offerings
Exhibit 02: Consumer insights
Exhibit 03: World population 2009-2014 (billions)
Exhibit 04: World GDP per capita 2009-2014 ($)
Exhibit 05: Global employment to population ratio 2009-2014 (%)
Exhibit 06: Global beauty and personal care product market: Product categories
Exhibit 07: Global beauty and personal care product market 2015
Exhibit 08: Global beauty and personal care product market 2015 ($ billions)
Exhibit 09: Global oral care product market 2015-2020 ($ billions)
Exhibit 10: Global oral care product market 2015
Exhibit 11: Global mouthwash market 2015-2020 ($ billions)
Exhibit 12: Five forces analysis
Exhibit 13: Global mouthwash market by solvent 2015 (% revenue)
Exhibit 14: Global mouthwash market by end-user 2015 (% revenue)
Exhibit 15: Global mouthwash market by action 2015 (% revenue)
Exhibit 16: Global mouthwash market by geography 2015 (% share)
Exhibit 17: Global mouthwash market by geography 2020 (% share)
Exhibit 18: Mouthwash market in Europe 2015-2020 ($ billions)
Exhibit 19: Mouthwash market in North America 2015-2020 ($ billions)
Exhibit 20: Mouthwash market in APAC 2015-2020 ($ millions)
Exhibit 21: Mouthwash market in ROW 2015-2020 ($ millions)
Exhibit 22: Impact of drivers
Exhibit 23: Impact of drivers and challenges
Exhibit 24: Market share analysis 2015
Exhibit 25: Global digital overview 2015 (billions)
Exhibit 26: Chattem: Product segmentation
Exhibit 27: Colgate-Palmolive: Business segmentation by revenue 2015
Exhibit 28: Colgate-Palmolive: Business segmentation by revenue 2014 and 2015 ($ billions)
Exhibit 29: Colgate-Palmolive: Geographical segmentation by revenue 2015
Exhibit 30: GlaxoSmithKline: Business segmentation by revenue 2015
Exhibit 31: GlaxoSmithKline: Business segmentation by revenue 2014 and 2015 ($ billions)
Exhibit 32: GlaxoSmithKline: Geographical segmentation by revenue 2015
Exhibit 33: Johnson & Johnson: Business segmentation by revenue 2015
Exhibit 34: Johnson & Johnson: Business segmentation by revenue 2014 and 2015 ($ billions)
Exhibit 35: Johnson & Johnson: Geographical segmentation by revenue 2015
Exhibit 36: P&G: Business segmentation by revenue 2015
Exhibit 37: P&G: Business segmentation by revenue 2014 and 2015 ($ billions)
Exhibit 38: P&G: Geographical segmentation by revenue 2015
Note: Product cover images may vary from those shown
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FEATURED COMPANIES

  • Amway
  • Church & Dwight
  • Dabur
  • GlaxoSmithKline
  • Johnson & Johnson
  • Lion.
  • MORE
New Report Released: – Global Mouthwash Market 2016-2020

The author of the report recognizes the following companies as the key players in the global mouthwash market: Chattem, Colgate-Palmolive, GlaxoSmithKline, Johnson & Johnson, and Procter & Gamble.

Other Prominent Vendors in the market are: Amway, Church & Dwight, Dabur, Dr. Fresh, Himalaya, KAO, and Lion.

Commenting on the report, an analyst from the research team said: “Increasing demand for alcohol-free mouthwashes will be a key trend for market growth. The majority of the mouthwashes available today contain alcohol, specifically ethanol, which causes a burning sensation and also results in dry mouth. People with burning mouth syndrome or other oral irritations are advised not to use such mouthwashes. As a result of which, manufacturers now are focusing on introducing alcohol-free mouthwashes. Such alcohol-free mouthwashes can be used by people with dry mouth and systemic diseases such as Sjogren's syndrome or diabetes, or those who are undergoing radiation therapies.”

According to the report, availability of requirement-specific functionalities will be a key driver for market growth. Close to about one in five people globally has halitosis, a medical term for bad breath. Using mouthwash daily before or after brushing can help eliminate the recurrence of halitosis. Although solely using mouthwash cannot cure the symptom and act as a replacement for brushing and flossing, it acts as a value addition to an individual's oral hygiene routine.

Further, the report states that low or lack of awareness of the importance of maintaining oral hygiene is one of the major challenges for the growth of the market. Although mouthwashes are portrayed as a way to keep the mouth clean and germ-free, the need for mouthwash is always in question. It is not a substitute for using a toothbrush and toothpaste. The formation of plaque is one of the most common oral problems faced by many. The sticky deposit caused by bacteria is removed properly only through brushing. If not removed, plaque can irritate the gum and cause bleeding.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors.
Note: Product cover images may vary from those shown
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- Chattem
- Colgate-Palmolive
- GlaxoSmithKline
- Johnson & Johnson
- Procter & Gamble
- Amway
- Church & Dwight
- Dabur
- Dr. Fresh
- Himalaya
- KAO
- Lion.
Note: Product cover images may vary from those shown
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Note: Product cover images may vary from those shown
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