Declining manufacturing costs and advancement in display technologies are some of the major factors fuelling the growth of global digital signage market. Growth in the retail industry in emerging economies and the continuous invention of newer applications that require intensive marketing strategies will drive the demand for digital signage applications over the forecast period. However, growing cases of software non- compatibility and networking glitches, connectivity issues, and lack of technology access in remote areas will hamper the market growth.
The first section of the report deals with detailed research methodology for calculating market size and forecasts, secondary data sources used and the primary inputs which were taken for data validation. This section also outlines various segmentations which have been covered as part of the report.
Next section provides comprehensive market dynamics through an overview section along with growth drivers, challenges, and opportunities which exist in the current market. This section of the report also provides supplier and industry outlook as a whole; key industry, global and regional regulations which are determining the market growth and a brief technological aspect of Digital Signage. Complete industry analysis has also been covered by Porter’s Five Forces model as a part of this report section.
Thirdly, Digital Signage market has been segmented by product type, industry verticals, solutions and geography. By product type, the market is segmented as kiosks, billboards, signboards, and menu boards. By industry verticals, the segmentation has been done as retail, transportation, healthcare, media and entertainment, education, hospitality, corporate, and government. Under solutions type; hardware, software and services have been covered as a part of this report.
Important regions for vendors in terms of market size are covered through detailed geographical segmentation and country level forecasts. Geographical regions covered as a part of this section are Americas, Europe Middle East and Africa, and Asia Pacific.
Finally, competitive intelligence section deals with major players in the market, their market shares, growth strategies, products, financials, and recent investments among others. Key industry player profiles as part of this section are Samsung Electronics Co. Ltd., Panasonic Corporation, Omnivex Corporation, Intel Corporation, and Cisco System Inc. along with several other players.
2. Research Methodology
3. Executive Summary
4. Market Dynamics
4.1. Market Overview and Segmentations
4.5. Supplier Outlook
4.6. Industry Outlook
4.7. Porter’s 5 Forces Analysis
4.8. Industry Value Chain Analysis
5. Digital Signage Market Forecast by Product (US$ billion)
6. Digital Signage Market Forecast by Solutions (US$ billion)
6.1.1. LCD display
6.1.2. LED display
6.1.3. OLED display
6.3.1. Maintenance and Support Services
6.3.2. Installation Services
7. Digital Signage Market Forecast by Industry Vertical (US$ billion)
7.3. Transportation and Logistics
7.4. Healthcare and Pharmaceutical
7.5. Media and Entertainment
7.7. Hospitality and Leisure
8. Digital Signage Market Forecast by Geography (US$ billion)
8.2. Europe Middle East and Africa
8.2.4. Middle East and Africa
8.3. Asia Pacific
9. Competitive Intelligence
9.1. Market Share of Key Players
9.2. Investment Analysis
9.3. Recent Deals
9.4. Strategies of Key Players
10. Company Profiles
10.1. Samsung Electronics Co. Ltd.
10.2. Panasonic Corporation
10.3. Cisco System Inc.
10.4. Sharp Corporation
10.5. Sony Corporation
10.6. BrightSign LLC
10.7. LG Display Co. Ltd.
10.8. Microsoft Corporation
10.9. Intel Corporation
10.10. Omnivex Corporation
- Cisco System Inc.
- Intel Corporation
- LG Display Co. Ltd.
- Microsoft Corporation
- Omnivex Corporation
- Panasonic Corporation
- Samsung Electronics Co. Ltd.
- Sharp Corporation
- Sony Corporation