While German consumers increasingly seek reduced sugar products, there is also greater interest in beverages that are a healthier alternative by containing natural sweeteners such as fruit juice. Despite marginal declines in 2021, demand remains notable for NH flavoured bottled water containing a minimum amount of sugar and calories.
The Naturally Healthy Beverages in Germany report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2017-2021, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2026 illustrate how the market is set to change.
Product coverage: NH Hot Drinks, NH Soft Drinks.
Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.
The Naturally Healthy Beverages in Germany report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2017-2021, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2026 illustrate how the market is set to change.
Product coverage: NH Hot Drinks, NH Soft Drinks.
Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Naturally Healthy Beverages market
- Pinpoint growth sectors and identify factors driving change
- Understand the competitive environment, the market’s major players and leading brands
- Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
List of Contents and Tables- Naturally Healthy Beverages in Germany
- Key Data Findings
- 2021 Developments
- Naturally Healthy Products Gain in Popularity as Consumers Avoid Sugar
- Shift to Retail Boosts Nh Tea Sales
- Nh Bottled Water Sales Under Pressure
- Prospects and Opportunities
- Increasing Numbers of Germans Expected to Choose Tap Water
- Stable Demand for Nh Tea Over the Forecast Period
- Premium Juice Variants and Innovation to Gain Further Momentum
- Category Data
- Table 1 Sales of Nh Beverages by Category: Value 2016-2021
- Table 2 Sales of Nh Beverages by Category: % Value Growth 2016-2021
- Table 3 Nbo Company Shares of Nh Beverages: % Value 2017-2021
- Table 4 Lbn Brand Shares of Nh Beverages: % Value 2018-2021
- Table 5 Distribution of Nh Beverages by Format: % Value 2016-2021
- Table 6 Forecast Sales of Nh Beverages by Category: Value 2021-2026
- Table 7 Forecast Sales of Nh Beverages by Category: % Value Growth 2021-2026
- Health and Wellness in Germany
- Executive Summary
- Health and Wellness in 2021: the Big Picture
- 2021 Key Trends
- Competitive Landscape
- Retailing Developments
- What Next for Health and Wellness?
- Market Data
- Table 8 Sales of Health and Wellness by Type: Value 2016-2021
- Table 9 Sales of Health and Wellness by Type: % Value Growth 2016-2021
- Table 10 Sales of Health and Wellness by Category: Value 2016-2021
- Table 11 Sales of Health and Wellness by Category: % Value Growth 2016-2021
- Table 12 Sales of Health and Wellness by Prime Positioning: Value 2016-2021
- Table 13 Sales of Health and Wellness by Prime Positioning: % Value Growth 2016-2021
- Table 14 Nbo Company Shares of Health and Wellness: % Value 2017-2021
- Table 15 Lbn Brand Shares of Health and Wellness: % Value 2018-2021
- Table 16 Distribution of Health and Wellness by Format: % Value 2016-2021
- Table 17 Distribution of Health and Wellness by Format and Category: % Value 2021
- Table 18 Forecast Sales of Health and Wellness by Type: Value 2021-2026
- Table 19 Forecast Sales of Health and Wellness by Type: % Value Growth 2021-2026
- Table 20 Forecast Sales of Health and Wellness by Category: Value 2021-2026
- Table 21 Forecast Sales of Health and Wellness by Category: % Value Growth 2021-2026
- Table 22 Forecast Sales of Health and Wellness by Prime Positioning: Value 2021-2026
- Table 23 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2021-2026
- Disclaimer
- Sources
- Summary 1 Research Sources
