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Weight Management and Wellbeing in Portugal

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    Report

  • 21 Pages
  • October 2025
  • Region: Portugal
  • Euromonitor International
  • ID: 3897558
Weight management and wellbeing is expected to register muted current value growth in Portugal in 2025. That being said, value vales are supported by a growing obese population and a realisation of the health implications of being overweight.

The Weight Management and Wellbeing in Portugal report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Meal Replacement, OTC Obesity, Slimming Teas, Supplement Nutrition Drinks, Weight Loss Supplements.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Weight Management and Wellbeing market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2025 DEVELOPMENTS
  • Muted value growth in 2025
  • Prozis narrowing the gap with Herbalife
  • Direct selling losing value share, as alternative channels extend their offerings
PROSPECTS AND OPPORTUNITIES
  • Marginal fall in constant value sales
  • Consumers adopt longer-term approach to weight loss
  • Compliance, clearer labelling and greener positioning key priorities
CATEGORY DATA
  • Table 1 Sales of Weight Management and Wellbeing by Category: Value 2020-2025
  • Table 2 Sales of Weight Management and Wellbeing by Category: % Value Growth 2020-2025
  • Table 3 NBO Company Shares of Weight Management and Wellbeing: % Value 2021-2025
  • Table 4 LBN Brand Shares of Weight Management and Wellbeing: % Value 2022-2025
  • Table 5 Forecast Sales of Weight Management and Wellbeing by Category: Value 2025-2030
  • Table 6 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2025-2030
CONSUMER HEALTH IN PORTUGAL
EXECUTIVE SUMMARY
  • Consumer Health in 2025: The big picture
  • Key trends in 2025
  • Competitive landscape
  • Channel developments
  • What next for Consumer Health?
MARKET INDICATORS
  • Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2020-2025
  • Table 8 Life Expectancy at Birth 2020-2025
MARKET DATA
  • Table 9 Sales of Consumer Health by Category: Value 2020-2025
  • Table 10 Sales of Consumer Health by Category: % Value Growth 2020-2025
  • Table 11 NBO Company Shares of Consumer Health: % Value 2021-2025
  • Table 12 LBN Brand Shares of Consumer Health: % Value 2022-2025
  • Table 13 Penetration of Private Label in Consumer Health by Category: % Value 2020-2025
  • Table 14 Distribution of Consumer Health by Format: % Value 2020-2025
  • Table 15 Distribution of Consumer Health by Format and Category: % Value 2025
  • Table 16 Forecast Sales of Consumer Health by Category: Value 2025-2030
  • Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2025-2030
APPENDIX
  • OTC registration and classification
  • Vitamins and dietary supplements registration and classification
  • Self-medication/self-care and preventive medicine
  • Switches
  • Summary 1 OTC: Switches 2024-2025
DISCLAIMERDEFINITIONS
SOURCES
  • Summary 2 Research Sources