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Weight Management and Wellbeing in Italy

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    Report

  • 24 Pages
  • September 2023
  • Region: Italy
  • Euromonitor International
  • ID: 3897587
Meal replacement is seeing moderate growth in current value and retail volume terms in 2023, with the category remaining the largest area of weight management and wellbeing in Italy. After having been negatively impacted by the impact of inflation on consumer purchasing power in 2022, the category is set to benefit from recovering demand in 2023, stimulated by the presence of price promotions.

The analyst's Weight Management and Wellbeing in Italy report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. Forecasts to 2027 illustrate how the market is set to change.

Product coverage:
Meal Replacement, OTC Obesity, Slimming Teas, Supplement Nutrition Drinks, Weight Loss Supplements.

Data coverage:
Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Weight Management and Wellbeing market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

WEIGHT MANAGEMENT AND WELLBEING IN ITALYKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Meal replacement remains the key growth driver within weight management and wellbeing
  • Consumers losing faith in the efficacy of weight loss supplements
  • Supplement nutrition drinks see stable demand despite unit price growth
PROSPECTS AND OPPORTUNITIES
  • Growing focus on healthier diets and healthy living likely to have a mixed impact on sales of weight management and wellbeing
  • Meal replacement will remain the most important category despite an expected drop in sales
  • OTC obesity likely to continue struggling
CATEGORY DATA
  • Table 1 Sales of Weight Management and Wellbeing by Category: Value 2018-2023
  • Table 2 Sales of Weight Management and Wellbeing by Category: % Value Growth 2018-2023
  • Table 3 NBO Company Shares of Weight Management and Wellbeing: % Value 2019-2023
  • Table 4 LBN Brand Shares of Weight Management and Wellbeing: % Value 2020-2023
  • Table 5 Forecast Sales of Weight Management and Wellbeing by Category: Value 2023-2028
  • Table 6 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2023-2028
CONSUMER HEALTH IN ITALY
EXECUTIVE SUMMARY
  • Consumer health in 2023: The big picture
  • 2023 key trends
  • Competitive landscape
  • Retailing developments
  • What next for consumer health?
MARKET INDICATORS
  • Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2018-2023
  • Table 8 Life Expectancy at Birth 2018-2023
MARKET DATA
  • Table 9 Sales of Consumer Health by Category: Value 2018-2023
  • Table 10 Sales of Consumer Health by Category: % Value Growth 2018-2023
  • Table 11 NBO Company Shares of Consumer Health: % Value 2019-2023
  • Table 12 LBN Brand Shares of Consumer Health: % Value 2020-2023
  • Table 13 Penetration of Private Label in Consumer Health by Category: % Value 2018-2023
  • Table 14 Distribution of Consumer Health by Format: % Value 2018-2023
  • Table 15 Distribution of Consumer Health by Format and Category: % Value 2023
  • Table 16 Forecast Sales of Consumer Health by Category: Value 2023-2028
  • Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2023-2028
APPENDIX
  • OTC registration and classification
  • Vitamins and dietary supplements registration and classification
  • Self-medication/self-care and preventive medicine
  • Switches
DISCLAIMERDEFINITIONS
SOURCES
  • Summary 1 Research Sources