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Bakery & Cereals in the United States

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    Report

  • 44 Pages
  • June 2025
  • Region: United States
  • MarketLine
  • ID: 3916247
Bakery & Cereals in the United States industry profile provides top-line qualitative and quantitative summary information including: market share, market size (value and volume 2019-24, and forecast to 2029). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Key Highlights

  • Bakery & cereals market includes retail sales of bread & rolls, cookies (sweet biscuits), savory biscuits, energy bars, cereal bars, and others. The scope of others includes baking ingredients, baking mixes, breakfast cereals, cakes, pastries & sweet pies, dough products, and morning goods.
  • The US bakery & cereals market recorded revenues of $162.36 billion in 2024, representing a compound annual growth rate (CAGR) of 3.9% between 2019-24.
  • Market consumption volume increased with a CAGR of 1.7% between 2019-24, reaching a total of 17.78 billion kilograms in 2024.
  • The moderate growth of the US bakery & cereals market during 2019-24 can be attributed to the steady consumer demand for convenient and ready-to-eat products, along with increasing interest in healthier food options.

Scope

  • Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the bakery & cereals market in the United States
  • Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the bakery & cereals market in the United States
  • Leading company profiles reveal details of key bakery & cereals market players’ global operations and financial performance
  • Add weight to presentations and pitches by understanding the future growth prospects of the United States bakery & cereals market with five year forecasts by both value and volume

Reasons to Buy

  • What was the size of the United States bakery & cereals market by value in 2024?
  • What will be the size of the United States bakery & cereals market in 2029?
  • What factors are affecting the strength of competition in the United States bakery & cereals market?
  • How has the market performed over the last five years?
  • Who are the top competitors in the United States's bakery & cereals market?

Table of Contents

1 Executive Summary
1.1. Market value
1.2. Market value forecast
1.3. Market volume
1.4. Market volume forecast
1.5. Category segmentation
1.6. Geography segmentation
1.7. Market share
1.8. Market rivalry
1.9. Competitive landscape
2 Market Overview
2.1. Market definition
2.2. Market analysis
3 Market Data
3.1. Market value
3.2. Market volume
4 Market Segmentation
4.1. Category segmentation
4.2. Geography segmentation
4.3. Market distribution
5 Market Outlook
5.1. Market value forecast
5.2. Market volume forecast
6 Five Forces Analysis
6.1. Summary
6.2. Buyer power
6.3. Supplier power
6.4. New entrants
6.5. Threat of substitutes
6.6. Degree of rivalry
7 Competitive Landscape
7.1. Market share
7.2. Who are the leading players in the US bakery & cereals market?
7.3. Which companies have been most successful in increasing their market shares during 2019-24?
7.4. Which companies market shares have suffered over the same period?
7.5. What are the most popular brands in the US bakery & cereals market?
7.6. What have been the most significant M&A deals in the US bakery & cereals market during 2024?
8 Company Profiles
8.1. Mondelez International Inc
8.2. Grupo Bimbo SAB de CV
8.3. General Mills Inc
8.4. Kellanova
9 Macroeconomic Indicators
9.1. Country data
10 Appendix
10.1. Methodology
10.2. Industry associations
10.3. Related research
10.4. About the Publisher
List of Tables
Table 1: United States bakery & cereals market value: $ million, 2019-24
Table 2: United States bakery & cereals market volume: million kilograms, 2019-24
Table 3: United States bakery & cereals market category segmentation: % share, by value, 2019-24
Table 4: United States bakery & cereals market category segmentation: $ million, 2019-24
Table 5: United States bakery & cereals market geography segmentation: $ million, 2024
Table 6: United States bakery & cereals market distribution: % share, by value, 2024
Table 7: United States bakery & cereals market value forecast: $ million, 2024-29
Table 8: United States bakery & cereals market volume forecast: million kilograms, 2024-29
Table 9: United States bakery & cereals market share: % share, by value, 2024
Table 10: Mondelez International Inc: Key Facts
Table 11: Mondelez International Inc: Annual Financial Ratios
Table 12: Mondelez International Inc: Key Employees
Table 13: Grupo Bimbo SAB de CV: Key Facts
Table 14: Grupo Bimbo SAB de CV: Annual Financial Ratios
Table 15: Grupo Bimbo SAB de CV: Key Employees
Table 16: General Mills Inc: Key Facts
Table 17: General Mills Inc: Annual Financial Ratios
Table 18: General Mills Inc: Key Employees
Table 19: Kellanova: Key Facts
Table 20: Kellanova: Annual Financial Ratios
Table 21: Kellanova: Key Employees
Table 22: United States Size of Population (Million), 2020-24
Table 23: United States Real GDP (Constant 2010 Prices, $ Billion), 2020-24
Table 24: United States GDP (Current Prices, $ Billion), 2020-24
Table 25: United States Inflation, 2020-24
Table 26: United States Consumer Price Index (Absolute), 2020-24
Table 27: United States Exchange Rate, 2019-24
List of Figures
Figure 1: United States bakery & cereals market value: $ million, 2019-24
Figure 2: United States bakery & cereals market volume: million kilograms, 2019-24
Figure 3: United States bakery & cereals market category segmentation: $ million, 2019-24
Figure 4: United States bakery & cereals market geography segmentation: % share, by value, 2024
Figure 5: United States bakery & cereals market distribution: % share, by value, 2024
Figure 6: United States bakery & cereals market value forecast: $ million, 2024-29
Figure 7: United States bakery & cereals market volume forecast: million kilograms, 2024-29
Figure 8: Forces driving competition in the bakery & cereals market in the United States, 2024
Figure 9: Drivers of buyer power in the bakery & cereals market in the United States, 2024
Figure 10: Drivers of supplier power in the bakery & cereals market in the United States, 2024
Figure 11: Factors influencing the likelihood of new entrants in the bakery & cereals market in the United States, 2024
Figure 12: Factors influencing the threat of substitutes in the bakery & cereals market in the United States, 2024
Figure 13: Drivers of degree of rivalry in the bakery & cereals market in the United States, 2024
Figure 14: United States bakery & cereals market share: % share, by value, 2024

Companies Mentioned (Partial List)

A selection of companies mentioned in this report includes, but is not limited to:

  • Mondelez International Inc
  • Grupo Bimbo SAB de CV
  • General Mills Inc
  • Kellanova