The Hot Drinks Quarterly Briefing Q2 2018 global briefing offers an insight into to the size and shape of the Hot Drinks market, highlights buzz topics, emerging geographies, categories and trends as well as pressing industry issues and white spaces. It identifies the leading companies and brands, offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change and criteria for success. The analysis can focus on both retail and foodservice.
Product coverage: Coffee, Other Hot Drinks, Tea.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Hot Drinks market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Expansion of coffee shops has created demand for better retail coffee
As specialist coffee shops, including Starbucks, Costa Coffee and others, have expanded globally, more consumers have become familiar with better quality coffee and speciality coffee drinks, such as cappuccinos and lattes.
Consumers are looking for milkier products like cappuccinos and lattes they can make at home.
Consumers want to know the story behind coffee
Coffee drinkers, especially millennials, increasingly want to know how, where and by whom their coffee was produced. Shoppers are looking for more transparency and are driving growth in coffee with an ethical label, such as Fairtrade, UTZ Certified, The Rainforest Alliance, or “direct trade”, where they can be assured that workers and the environment have been treated well.
Tea specialists have inspired more premium teas and unique flavours
Similarly to how coffee shops have raised consumer expectations about retail coffee, the expansion of tea specialists, such as Davids Tea, Teavana and T2, has served to educate consumers about quality in loose leaf tea, as well inspired unique flavour blends, such as Mango Fruit Punch and Pink Flamingo. In turn, makers of packaged tea have introduced multiple flavour blends and more premium offerings
Tea makers are focusing on the health benefits of tea
Tea has been viewed as a traditional remedy for a long time. As consumer awareness of health and nutrition rises, tea makers are increasingly highlighting the inherent health benefits of tea, as well as adding functional ingredients, such as probiotics and maitake mushrooms, to market additional benefits.
Coffee and other hot drinks are boosting functionality
Consumers are looking for additional functional benefits in coffee and other hot drinks, whether that is additional caffeine or antioxidants, or the addition of probiotics for digestive and immune system health.