The fast discharge rate of the batteries in smartphones, tablets, MP3 players, and laptops due to the increased usage stimulated the demand for a portable battery source. Power banks or external batteries have experienced increase in adoption as a portable source of battery for devices with USB power bank compatibility. These are mainly based on either lithium-ion or lithium-polymer batteries with power ratings that range below 3,500 mAh or above 20,000 mAh.
The world power bank market is segmented on the basis of product, battery, power rating, and geography. By product type, the power bank market industry, is categorized into portable power bank, battery case power bank, and solar power bank. Out of these, the portable power bank is the most common, as it can be easily carried and is even available as a keychain, while battery power bank case is convenient as the device is integrated in a mobile case. The solar power bank can be recharged through sun rays reflected on the solar panel of the power bank.
Based on battery type, the power bank market industry is sub-segmented into lithium-ion and lithium-polymer, whereas based on power ratings it is segmented as below 3,500 mAh, 3,501-20,000 mAh, and above 20,000 mAh. Moreover, the market is geographically segmented into North America, Europe, Asia-Pacific, and LAMEA regions.
The key players operating in the power bank market are: Samsung Electronics Co. Ltd, Apacer Technologies, Inc., Panasonic Corporation, Microsoft Corporation, Sony Corporation, Xiaomi Inc., GP Batteries International Ltd, Anker Technology Co. Ltd, Oneplus, and Hitachi Maxell Ltd.
POTENTIAL BENEFITS FOR STAKEHOLDERS:
This study provides insights on the current and future trends of the world power bank market to identify imminent investment opportunities.
The report determines the overall power bank market potential and trends to gain a profitable coverage.
The report highlights key drivers, restraints, opportunities, and impact analysis on the market.
Quantitative analysis and forecast for the global power bank market is explained to identify potential markets to capitalize on.
Porter’s five forces model analysis of the industry illustrates the potency of buyers and suppliers participating in the power bank market.
Value chain analysis in the report elucidates the roles of stakeholders involved.
The power bank market is segmented on the basis of product type, battery type, power rating, and geography.
BY PRODUCT TYPE
Portable Power Bank
Battery Case Power Bank
Solar Power Bank
BY BATTERY TYPE
BY POWER RATING
Below 3,500 mAh
Above 20,000 mAh
Rest of Europe
Rest of Asia-Pacific
KEY MARKET PLAYERS PROFILED
Samsung Electronics Co, Ltd
Apacer Technology Inc.
Gp Batteries International Ltd
Anker Technology Co. Limited
Hitachi Maxell Ltd
CHAPTER 1 INTRODUCTION
1.1 Report description
1.2 Key benefits
1.3 Key market segments
1.4 Research methodology
1.4.1 Secondary research
1.4.2 Primary research
1.4.3 Analyst tools and models
CHAPTER 2 EXECUTIVE SUMMARY
2.1 CXO perspective
CHAPTER 3 MARKET OVERVIEW
3.1 Market definition and scope
3.2 Key Findings
3.2.1 Top impacting factors
126.96.36.199 Increasing usage and demand for mobile phones
188.8.131.52 Increase in digitalization and penetration of wireless services
184.108.40.206 Advanced devices eliminate the need for power banks
220.127.116.11 Poor battery quality of some power banks
18.104.22.168 Introduction of new techniques in power banks
3.2.2 Top winning strategies
3.3 Value chain analysis
3.4 Porters five forces analysis
3.4.1 More concentrated suppliers and price-oriented buyers have led to moderate bargaining power among suppliers
3.4.2 Easy access to distribution channel and well-known brand names have led to moderate threat of new entrants in the market
3.4.3 Superior substitute product quality and more expensive substitute product have led to moderate threat of substitutes in the market
3.4.4 Numerous competitors and insignificant brand loyalty have led to high rivalry in the market
3.4.5 Price-sensitive and less educated buyers have led to moderate bargaining power among buyers
3.5 Market share analysis 2015 (%)
3.6 Market dynamics
22.214.171.124 Increasing usage and demand for mobile phones
126.96.36.199 Introduction of low-priced and innovative power banks
188.8.131.52 Increasing digitization and penetration of wireless services
184.108.40.206 Advanced devices eliminate the need for power banks
220.127.116.11 Introduction of wireless charging technology in smartphones
18.104.22.168 Poor battery quality of some power banks
22.214.171.124 Introduction of new techniques in power banks
126.96.36.199 Growth through e-commerce
CHAPTER 4 WORLD POWER BANK MARKET, BY TYPE
4.1 Portable power bank
4.1.1 Key market trends
4.1.2 Key drivers and opportunities
4.1.3 Market size and forecast
4.2 Battery case power bank
4.2.1 Key market trends
4.2.2 Key drivers and opportunities
4.2.3 Market size and forecast
4.3 Solar power bank
4.3.1 Key market trends
4.3.2 Key drivers and opportunities
4.3.3 Market size and forecast
CHAPTER 5 WORLD POWER BANK MARKET, BY BATTERY TYPE
5.1.1 Key market trends
5.1.2 Key drivers and opportunities
5.1.3 Market size and forecast
5.2.1 Key market trends
5.2.2 Key drivers and opportunities
5.2.3 Market size and forecast
CHAPTER 6 WORLD POWER BANK MARKET, BY POWER RATING
6.1 Below 3,500mAh
6.1.1 Key market trends
6.1.2 Key drivers and opportunities
6.1.3 Market size and forecast
6.2.1 Key market trends
6.2.2 Key drivers and opportunities
6.2.3 Market size and forecast
6.3 Above 20,000mAh
6.3.1 Key market trends
6.3.2 Key drivers and opportunities
6.3.3 Market size and forecast
CHAPTER 7 WORLD POWER BANK MARKET, BY GEOGRAPHY
7.1 North America
7.1.1 Key market trends
7.1.2 Key growth factors and opportunities
7.1.3 Market size and forecast
188.8.131.52 Market size and forecast
184.108.40.206 Market size and forecast
220.127.116.11 Market size and forecast
7.2.1 Key market trends
7.2.2 Key growth factors and opportunities
7.2.3 Market size and forecast
18.104.22.168 Market size and forecast
22.214.171.124 Market size and forecast
126.96.36.199 Market size and forecast
188.8.131.52 Market size and forecast
7.2.8 Rest of Europe
184.108.40.206 Market size and forecast
7.3.1 Key market trends
7.3.2 Key growth factors and opportunities
7.3.3 Market size and forecast
220.127.116.11 Market size and forecast
18.104.22.168 Market size and forecast
22.214.171.124 Market size and forecast
126.96.36.199 Market size and forecast
7.3.8 Rest of Asia-Pacific
188.8.131.52 Market size and forecast
7.4.1 Key market trends
7.4.2 Key growth factors and opportunities
7.4.3 Market size and forecast
7.4.4 Latin America
184.108.40.206 Market size and forecast
7.4.5 Middle East
220.127.116.11 Market size and forecast
18.104.22.168 Market size and forecast
CHAPTER 8 COMPANY PROFILE
8.1 Samsung Electronics Co, Ltd
8.1.1 Company overview
8.1.2 Company snapshot
8.1.3 Business performance
8.1.4 Strategic moves and developments
8.2 Apacer Technology Inc.
8.2.1 Company overview
8.2.2 Company snapshot
8.2.3 Strategic moves and developments
8.3 Panasonic Corporation
8.3.1 Company overview
8.3.2 Company snapshot
8.3.3 Business performance
8.3.4 Strategic moves and developments
8.4 Microsoft Corporation
8.4.1 Company overview
8.4.2 Company snapshot
8.4.3 Business performance
8.4.4 Strategic moves and developments
8.5 Sony Corporation
8.5.1 Company overview
8.5.2 Company snapshot
8.5.3 Business performance
8.5.4 Strategic moves and developments
8.6 Xiaomi Inc.
8.6.1 Company overview
8.6.2 Company snapshot
8.6.3 Strategic moves and developments
8.7 GP Batteries International Ltd
8.7.1 Company overview
8.7.2 Company snapshot
8.7.3 Business performance
8.7.4 Strategic moves and developments
8.8 Anker Technology Co. Limited
8.8.1 Company overview
8.8.2 Company snapshot
8.8.3 Strategic moves and developments
8.9.1 Company overview
8.9.2 Company snapshot
8.9.3 Strategic moves and developments
8.10 Hitachi Maxell Ltd.
8.10.1 Company overview
8.10.2 Company snapshot
8.10.3 Business performance
8.10.4 Strategic moves and developments
By product type, portable power bank industry holds the highest market share and solar power bank is the fastest-growing sub-segment. Since many countries in LAMEA, including Ghana, Uganda, and others have weak power grids, a rapid increase in the adoption of solar power banks is anticipated.
In the battery-type segment, it is anticipated that lithium ion battery would dominate the battery power bank market compared to the lithium polymer owing to higher energy density and higher cost-toenergy ratio. However, the lithium-polymer batteries are expected to have a faster growth rate than the traditional lithium ion batteries during the forecast period owing to more flexible form factor, lighter weight, and better safety as compared to lithium-ion batteries.
LAMEA is estimated to be the fastest growing region due to an increase in the number of smartphone users coupled with a weak power grid in this region.
Key Findings of Power Bank Market:
Portable power banks are expected to exhibit a significant growth in the power bank market due to the increase in adoption of these devices among tourists.
Lithium-ion batteries generated more revenue pertaining to its cheaper price as compared to lithium-polymer batteries.
Asia-Pacific is projected to exhibit a substantial growth during the forecast period in the power bank market.
Many power bank industry players focus on product launch strategy and offer innovative products to improve their power bank market share.
The power bank market comprises dominant players such as Microsoft Corporation, Panasonic Corporation, Sony Corporation, and others that focus on product launch, R&D, and expansion as their key strategies to strengthen their position in the market.
- New Age Electronics
- Lepow Pie
- TP-Link Canada Inc.
- Skyel Technology Co.
- Ascent Solar Technologies
- Maplin Electronics
- Better Energy Systems
- Huntkey Enterprise Group
- Intelligent Energy
- Fenix International