Online video platforms provide features such as cloud-based video publishing, monetization of online video content, content management, analytics, integration with advertising networks, content discovery, social media integration, cross-platform capability, YouTube video distribution, third-party integration for content management, and customization of video players. Vendors combine video content with advertisements, which are shared with external stakeholders such as customers, partners, investors, and employees. Companies have leveraged social media tools with online platforms for marketing purposes.
The analysts forecast the global online video platform market to grow at a CAGR of 14.88% during the period 2016-2020.
Covered in this report
The report covers the present scenario and the growth prospects of the global online video platform market for 2016-2020. To calculate the market size, the report covers organizations that offer online video platform that includes online video platform suites and enterprise video content management system.
The market is divided into the following segments based on geography:
The report, Global Online Video Platform Market 2016-2020, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.
Other prominent vendors
- Limelight Networks
- Growing requirement from online advertising industry.
- Presence of open-source video platforms.
- Growth in subscription of 4G networks.
Key questions answered in this report
- What will the market size be in 2020 and what will the growth rate be?
- What are the key market trends?
- What is driving this market?
- What are the challenges to market growth?
- Who are the key vendors in this market space?
- What are the market opportunities and threats faced by the key vendors?
- What are the strengths and weaknesses of the key vendors?
You can request one free hour of our analyst’s time when you purchase this market report. Details are provided within the report.
- Overview of numbers
- Market overview
- Market segmentation
- Geographical information
- Vendor selection
- Summation errors
- Research methodology
- Economic indicators
- Key market highlights
- Online video platforms
- Workflow of online video platforms
- Some online video market statistics
- Opportunities for digital marketing
- Share of Internet-connected devices
- Global video delivery platform market
- Online video platforms as a segment of video delivery platform market
- Global online video platform market
- Global online video platform market by application
- Segmentation of global online video market by end-user
- Global online video platform market by geography
- Growing requirement from online advertising industry
- Rise in internet penetration
- Use of social media channels
PART 12: Market challenges
- Presence of open-source video platforms
- Piracy concerns
- Integration issues
PART 14: Market trends
- Introduction of video analytics
- Growth in subscriptions of 4G networks
- Increase in number of mobile app downloads
- Rise in video conferencing
PART 16: Vendor landscape
- Competitive scenario
- Top-vendor offerings
- Vendor matrix
- Vendor profiles
PART 19: Appendix
- List of abbreviations
List of Exhibits
Exhibit 01: Global online video platform market: revenue by geography 2015
Exhibit 02: Major countries covered in market analysis
Exhibit 03: Types of online video platform
Exhibit 04: Workflow of online video platform
Exhibit 05: Global market statistics
Exhibit 06: Internet penetration by region in June 2016 (% population)
Exhibit 07: Age-wise internet usage 2016
Exhibit 08: Devices used to access the Internet 2015
Exhibit 09: Global video delivery platform market 2015-2020 ($ billions)
Exhibit 10: Online video platform as a segment of video delivery platform market 2015
Exhibit 11: Global online video platform market 2015-2020 ($ millions)
Exhibit 12: Benefits of mobile ad spending
Exhibit 13: Market segmentation by end-user application
Exhibit 14: Global online video platform market by geography 2015 and 2020 (% share)
Exhibit 15: Global online video platform market by geography 2015 and 2020 ($ millions)
Exhibit 16: Online video platform market in Americas 2015-2020 ($ millions)
Exhibit 17: Number of smartphone users in Brazil 2013-2016 (millions)
Exhibit 18: Percentage of mobile internet users by age group in Brazil 2015
Exhibit 19: Online video platform market in EMEA 2015-2020 ($ millions)
Exhibit 20: Online video platform market in APAC 2015-2020 ($ millions)
Exhibit 21: Mobile data consumption 2011-2014 (in petabytes annually)
Exhibit 22: Share of global video content generated by user 2015 (%)
Exhibit 23: Impact of drivers
Exhibit 24: Impact of drivers and challenges
Exhibit 25: Five forces model
Exhibit 26: Products offerings
Exhibit 27: Vendor matrix by features
Exhibit 28: Vendor matrix by geography
Exhibit 29: Brightcove: products and features
Exhibit 30: Kaltura: Products and their features
Exhibit 31: Ooyala: Products and their features
Exhibit 32: thePlatform: Key products and features
Exhibit 33: Prominent vendors
The author of the report recognizes the following companies as the key players in the global online video platform market: Brightcove, Kaltura, Ooyala, and thePlatform.
Other prominent vendors in the market are: Amobee, Anvato, BrightRoll, Bubblecast, Castfire, ClipShare, Coull.com, Digitalsmiths, Doovle, Piksel, Limelight Networks, MediaCore, Panopto, and Pixability.
Commenting on the report, an analyst from the research team said: “One of latest trends in the market is introduction of video analytics. The increased number of online forums have boosted the demand for video analytics. The majority of the vendors in the market have started offering analytics solutions that track the number of viewers at any given time, along with videos viewed, viewing rate, geographic distribution, and real-time data about upload and download speed. This analytical solution offers actionable insights like data correlation that organizations and video content publishers can use to manage video content. Analytical solutions work as a backbone for the interaction of online and mobile videos and help track and manage marketing campaigns. The video analytics market is at a nascent stage and will gain significant traction during the forecast period.”
According to the report, one of the primary drivers in the market is growing requirement from online advertising industry. Digital media and marketing professionals have been increasing their expenditure on online video advertisements to attract consumers. Since 2010, companies have increased their spending on online videos by nearly 60%. As consumers are more likely to watch online video advertisements than TV commercials, advertising firms are focusing more on online video advertisements. The increased reach of mobile devices such as smartphones, laptops, and tablets have made online advertisements more effective than TV commercials. Companies adopt online video platforms for analyzing, uploading, distributing, managing video content, and publishing online video advertisements.
Further, the report states that one major challenge in the market is presence of open-source video platforms. Open-source video platforms are easy to download and run on all platforms. Therefore, they pose a significant threat to online video platforms. Developing economies such as India and China have an increased adoption of open-source video platforms, as most companies in these countries do not have the capital or the expertise required to invest in expensive online video platforms. Hence, these companies use open-source video platforms to manage their business operations, which require little or no capital investment. For instance, Kaltura offers an open-source online video platform that optimizes websites with advanced video functionalities.
The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors.
- Limelight Networks