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Thailand Online Retail Market Summary, Competitive Analysis and Forecast to 2026

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    Report

  • 56 Pages
  • January 2023
  • Region: Thailand
  • MarketLine
  • ID: 5793856
Online Retail in Thailand industry profile provides top-line qualitative and quantitative summary information including: market share, market size (value 2016-21, and forecast to 2026). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Key Highlights

  • The online retail market includes all sales within Clothing & Footwear, Electricals, Food & Grocery, Health & Beauty, Home and Other (Books, News & Stationery, Jewelry & Watches, Luggage & Leather Goods, Music, Video & Entertainment Software, Sports & Leisure Equipment and others) segments, provided they take place over the internet, where the payment does not occur in-store on a later occasion. Data is included irrespective of whether the vendor is a pure-play internet company or the online offering of a bricks and mortar retailer. Online specialists retailers include sell only via the internet. Other online retail is a sell done online by retailers that also operate via offline channels (in-store, mail order, direct selling, etc.)
  • The Thai online retail market had total revenues of $7,777.8m in 2021, representing a compound annual growth rate (CAGR) of 23.5% between 2017 and 2021.
  • Online Specialists account for the largest proportion of sales in the Thai online retail market in 2021, sales through this channel generated $5,373.0m, equivalent to 69.1% of the market's overall value.
  • The government’s PromptPay service, which falls under the national e-payment scheme, is the key driver to stimulate ecommerce activities.

Scope

  • Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the online retail market in Thailand
  • Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the online retail market in Thailand
  • Leading company profiles reveal details of key online retail market players’ global operations and financial performance
  • Add weight to presentations and pitches by understanding the future growth prospects of the Thailand online retail market with five year forecasts

Reasons to Buy

  • What was the size of the Thailand online retail market by value in 2021?
  • What will be the size of the Thailand online retail market in 2026?
  • What factors are affecting the strength of competition in the Thailand online retail market?
  • How has the market performed over the last five years?
  • Who are the top competitors in Thailand's online retail market?

Table of Contents

1 Executive Summary
1.1. Market value
1.2. Market value forecast
1.3. Category segmentation
1.4. Geography segmentation
1.5. Market rivalry
1.6. Competitive Landscape
2 Market Overview
2.1. Market definition
2.2. Market analysis
3 Market Data
3.1. Market value
4 Market Segmentation
4.1. Category segmentation
4.2. Geography segmentation
4.3. Market distribution
5 Market Outlook
5.1. Market value forecast
6 Five Forces Analysis
6.1. Summary
6.2. Buyer power
6.3. Supplier power
6.4. New entrants
6.5. Threat of substitutes
6.6. Degree of rivalry
7 Competitive Landscape
7.1. Who are the leading players?
7.2. What are the main business models in the market?
7.3. What strategies do the leading players follow?
7.4. Who are the main challengers to the incumbents?
8 Company Profiles
8.1. Alibaba Group Holding Limited
8.2. Amazon.com, Inc.
8.3. Central Group Co Ltd
8.4. King Power International Group
8.5. Home Product Center Public Company Ltd
8.6. Tesco PLC
9 Macroeconomic Indicators
9.1. Country data
10 Appendix
10.1. Methodology
10.2. Industry associations
10.3. Related Research
10.4. About the Publisher
List of Tables
Table 1: Thailand online retail sector value: $ million, 2016-21
Table 2: Thailand online retail sector category segmentation: % share, by value, 2016-2021
Table 3: Thailand online retail sector category segmentation: $ million, 2016-2021
Table 4: Thailand online retail sector geography segmentation: $ million, 2021
Table 5: Thailand online retail sector distribution: % share, by value, 2021
Table 6: Thailand online retail sector value forecast: $ million, 2021-26
Table 7: Alibaba Group Holding Limited: key facts
Table 8: Alibaba Group Holding Limited: Annual Financial Ratios
Table 9: Alibaba Group Holding Limited: Key Employees
Table 10: Alibaba Group Holding Limited: Key Employees Continued
Table 11: Amazon.com, Inc.: key facts
Table 12: Amazon.com, Inc.: Annual Financial Ratios
Table 13: Amazon.com, Inc.: Key Employees
Table 14: Amazon.com, Inc.: Key Employees Continued
Table 15: Central Group Co Ltd: key facts
Table 16: Central Group Co Ltd: Key Employees
Table 17: King Power International Group: key facts
Table 18: King Power International Group: Key Employees
Table 19: Home Product Center Public Company Ltd: key facts
Table 20: Home Product Center Public Company Ltd: Annual Financial Ratios
Table 21: Home Product Center Public Company Ltd: Key Employees
Table 22: Home Product Center Public Company Ltd: Key Employees Continued
Table 23: Tesco PLC: key facts
Table 24: Tesco PLC: Annual Financial Ratios
Table 25: Tesco PLC: Key Employees
Table 26: Tesco PLC: Key Employees Continued
Table 27: Thailand size of population (million), 2017-21
Table 28: Thailand gdp (constant 2005 prices, $ billion), 2017-21
Table 29: Thailand gdp (current prices, $ billion), 2017-21
Table 30: Thailand inflation, 2017-21
Table 31: Thailand consumer price index (absolute), 2017-21
Table 32: Thailand exchange rate, 2017-21
List of Figures
Figure 1: Thailand online retail sector value: $ million, 2016-21
Figure 2: Thailand online retail sector category segmentation: $ million, 2016-2021
Figure 3: Thailand online retail sector geography segmentation: % share, by value, 2021
Figure 4: Thailand online retail sector distribution: % share, by value, 2021
Figure 5: Thailand online retail sector value forecast: $ million, 2021-26
Figure 6: Forces driving competition in the online retail sector in Thailand, 2021
Figure 7: Drivers of buyer power in the online retail sector in Thailand, 2021
Figure 8: Drivers of supplier power in the online retail sector in Thailand, 2021
Figure 9: Factors influencing the likelihood of new entrants in the online retail sector in Thailand, 2021
Figure 10: Factors influencing the threat of substitutes in the online retail sector in Thailand, 2021
Figure 11: Drivers of degree of rivalry in the online retail sector in Thailand, 2021

Companies Mentioned (Partial List)

A selection of companies mentioned in this report includes, but is not limited to:

  • Alibaba Group Holding Limited
  • Amazon.com, Inc.
  • Central Group Co Ltd
  • King Power International Group
  • Home Product Center Public Company Ltd
  • Tesco PLC

Table Information