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New Zealand Online Retail Market Summary, Competitive Analysis and Forecast to 2026

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    Report

  • 50 Pages
  • January 2023
  • Region: New Zealand
  • MarketLine
  • ID: 5793880
Online Retail in New Zealand industry profile provides top-line qualitative and quantitative summary information including: market share, market size (value and volume 2016-21, and forecast to 2026). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Key Highlights

  • The online retail market includes all sales within Clothing & Footwear, Electricals, Food & Grocery, Health & Beauty, Home and Other (Books, News & Stationery, Jewelry & Watches, Luggage & Leather Goods, Music, Video & Entertainment Software, Sports & Leisure Equipment and others) segments, provided they take place over the internet, where the payment does not occur in-store on a later occasion. Data is included irrespective of whether the vendor is a pure-play internet company or the online offering of a bricks and mortar retailer. Online specialists retailers include sell only via the internet. Other online retail is a sell done online by retailers that also operate via offline channels (in-store, mail order, direct selling, etc.)
  • The New Zealand online retail market had total revenues of $5,538.4m in 2021, representing a compound annual growth rate (CAGR) of 18.4% between 2017 and 2021.
  • Other Online Retail account for the largest proportion of sales in the New Zealand online retail market in 2021, sales through this channel generated $4,190.3m, equivalent to 75.7% of the market's overall value.
  • Consumers in New Zealand make purchases from international retailers, such as Amazon, Ebay, and Alibaba.

Scope

  • Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the online retail market in New Zealand
  • Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the online retail market in New Zealand
  • Leading company profiles reveal details of key online retail market players’ global operations and financial performance
  • Add weight to presentations and pitches by understanding the future growth prospects of the New Zealand online retail market with five year forecasts by both value and volume

Reasons to Buy

  • What was the size of the New Zealand online retail market by value in 2021?
  • What will be the size of the New Zealand online retail market in 2026?
  • What factors are affecting the strength of competition in the New Zealand online retail market?
  • How has the market performed over the last five years?
  • Who are the top competitors in New Zealand's online retail market?

Table of Contents

1 Executive Summary
1.1. Market value
1.2. Market value forecast
1.3. Category segmentation
1.4. Geography segmentation
1.5. Market rivalry
1.6. Competitive Landscape
2 Market Overview
2.1. Market definition
2.2. Market analysis
3 Market Data
3.1. Market value
4 Market Segmentation
4.1. Category segmentation
4.2. Geography segmentation
4.3. Market distribution
5 Market Outlook
5.1. Market value forecast
6 Five Forces Analysis
6.1. Summary
6.2. Buyer power
6.3. Supplier power
6.4. New entrants
6.5. Threat of substitutes
6.6. Degree of rivalry
7 Competitive Landscape
7.1. Who are the leading players?
7.2. What are the main business models in the market?
7.3. What strategies do the leading players follow?
7.4. Who are the main challengers to the incumbents?
8 Company Profiles
8.1. Woolworths Group Limited
8.2. The Warehouse Group Ltd
8.3. Mitre 10 Australia Pty Ltd
8.4. Wesfarmers Limited
8.5. PB Technologies Ltd
8.6. Mighty Ape Ltd
9 Macroeconomic Indicators
9.1. Country data
10 Appendix
10.1. Methodology
10.2. Industry associations
10.3. Related Research
10.4. About the Publisher
List of Tables
Table 1: New Zealand online retail sector value: $ million, 2016-21
Table 2: New Zealand online retail sector category segmentation: % share, by value, 2016-2021
Table 3: New Zealand online retail sector category segmentation: $ million, 2016-2021
Table 4: New Zealand online retail sector geography segmentation: $ million, 2021
Table 5: New Zealand online retail sector distribution: % share, by value, 2021
Table 6: New Zealand online retail sector value forecast: $ million, 2021-26
Table 7: Woolworths Group Limited: key facts
Table 8: Woolworths Group Limited: Annual Financial Ratios
Table 9: Woolworths Group Limited: Key Employees
Table 10: Woolworths Group Limited: Key Employees Continued
Table 11: The Warehouse Group Ltd: key facts
Table 12: The Warehouse Group Ltd: Annual Financial Ratios
Table 13: The Warehouse Group Ltd: Key Employees
Table 14: Mitre 10 Australia Pty Ltd: key facts
Table 15: Mitre 10 Australia Pty Ltd: Key Employees
Table 16: Wesfarmers Limited: key facts
Table 17: Wesfarmers Limited: Annual Financial Ratios
Table 18: Wesfarmers Limited: Key Employees
Table 19: PB Technologies Ltd: key facts
Table 20: PB Technologies Ltd: Key Employees
Table 21: Mighty Ape Ltd: key facts
Table 22: Mighty Ape Ltd: Key Employees
Table 23: New Zealand size of population (million), 2017-21
Table 24: New Zealand gdp (constant 2005 prices, $ billion), 2017-21
Table 25: New Zealand gdp (current prices, $ billion), 2017-21
Table 26: New Zealand inflation, 2017-21
Table 27: New Zealand consumer price index (absolute), 2017-21
Table 28: New Zealand exchange rate, 2017-21
List of Figures
Figure 1: New Zealand online retail sector value: $ million, 2016-21
Figure 2: New Zealand online retail sector category segmentation: $ million, 2016-2021
Figure 3: New Zealand online retail sector geography segmentation: % share, by value, 2021
Figure 4: New Zealand online retail sector distribution: % share, by value, 2021
Figure 5: New Zealand online retail sector value forecast: $ million, 2021-26
Figure 6: Forces driving competition in the online retail sector in New Zealand, 2021
Figure 7: Drivers of buyer power in the online retail sector in New Zealand, 2021
Figure 8: Drivers of supplier power in the online retail sector in New Zealand, 2021
Figure 9: Factors influencing the likelihood of new entrants in the online retail sector in New Zealand, 2021
Figure 10: Factors influencing the threat of substitutes in the online retail sector in New Zealand, 2021
Figure 11: Drivers of degree of rivalry in the online retail sector in New Zealand, 2021

Companies Mentioned (Partial List)

A selection of companies mentioned in this report includes, but is not limited to:

  • Woolworths Group Limited
  • The Warehouse Group Ltd
  • Mitre 10 Australia Pty Ltd
  • Wesfarmers Limited
  • PB Technologies Ltd
  • Mighty Ape Ltd

Table Information