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Weight Management and Wellbeing in Japan

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    Report

  • 27 Pages
  • September 2025
  • Region: Japan
  • Euromonitor International
  • ID: 3968899
Retail value sales of weight management and wellbeing are set to rise in current terms in 2025. The year has seen signs of modest recovery, rebounding slightly from the previous year’s downturn caused by the red yeast rice controversy. The weight loss supplements segment, in particular, has begun to regain consumer trust, supported by new product launches and brand revitalisation.

The Weight Management and Wellbeing in Japan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Meal Replacement, OTC Obesity, Slimming Teas, Supplement Nutrition Drinks, Weight Loss Supplements.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Weight Management and Wellbeing market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2025 DEVELOPMENTS
  • Recovery in weight management and wellbeing highlights category winners and losers
  • OTC obesity struggles to gain ground in Japan's weight management market
  • Healthcare reform and chronic disease prevention reshape Japan's wellbeing market
PROSPECTS AND OPPORTUNITIES
  • Diversifying health priorities drive segmentation in wellbeing market
  • Stricter ingredient reviews and GMP rules slow supplement development but boost industry trust
  • Supplement nutrition drinks has potential role in addressing needs of ageing population
CATEGORY DATA
  • Table 1 Sales of Weight Management and Wellbeing by Category: Value 2020-2025
  • Table 2 Sales of Weight Management and Wellbeing by Category: % Value Growth 2020-2025
  • Table 3 NBO Company Shares of Weight Management and Wellbeing: % Value 2021-2025
  • Table 4 LBN Brand Shares of Weight Management and Wellbeing: % Value 2022-2025
  • Table 5 Forecast Sales of Weight Management and Wellbeing by Category: Value 2025-2030
  • Table 6 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2025-2030
CONSUMER HEALTH IN JAPAN
EXECUTIVE SUMMARY
  • Consumer Health in 2025: The big picture
  • Key trends in 2025
  • Competitive landscape
  • Channel developments
  • What next for consumer health?
MARKET INDICATORS
  • Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2020-2025
  • Table 8 Life Expectancy at Birth 2020-2025
MARKET DATA
  • Table 9 Sales of Consumer Health by Category: Value 2020-2025
  • Table 10 Sales of Consumer Health by Category: % Value Growth 2020-2025
  • Table 11 NBO Company Shares of Consumer Health: % Value 2021-2025
  • Table 12 LBN Brand Shares of Consumer Health: % Value 2022-2025
  • Table 13 Penetration of Private Label in Consumer Health by Category: % Value 2020-2025
  • Table 14 Distribution of Consumer Health by Format: % Value 2020-2025
  • Table 15 Distribution of Consumer Health by Format and Category: % Value 2025
  • Table 16 Forecast Sales of Consumer Health by Category: Value 2025-2030
  • Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2025-2030
APPENDIX
  • OTC registration and classification
  • Vitamins and dietary supplements registration and classification
  • Self-medication/self-care and preventive medicine
  • Switches
DISCLAIMERDEFINITIONS
SOURCES
  • Summary 1 Research Sources