Graphic designers create visual concepts by hand or using computer software to communicate ideas, craft brand images and captivate consumers. Companies also produce and design layouts for advertisements, brochures, magazines and corporate reports. Demand for design services is driven by downstream markets, which include consumer goods manufacturers and advertisers. Rising global per capita income and consumer spending have led to increasing corporate expenditures over the five years to 2023, though the COVID-19 pandemic caused a temporary decline in 2020. Revenue is forecast to rise at a CAGR of 2.9% to $49.7 billion over the five years to 2023, including growth of 3.3% during 2023. Profit is forecast to remain healthy for the industry as a whole, reflecting estimated growth trends.
Companies in this industry plan, design and manage the production of visual communication to convey specific messages, clarify complex information or project visual identities. These services can include the design of printed materials, point-of-sale displays, packaging and corporate identification.
This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry's key players and their market shares.
Table of Contents
Methodology
LOADING...
