Over the five years to 2019, the Television Broadcasting industry has grown. Although traditional TV viewership is on the decline, free over-the-air broadcasters have actually benefited from a trend of consumer cord cutting. Meanwhile, overall advertising expenditure has grown steadily, helping industry operators sell their airwaves for commercials at more-favorable rates. In addition, major broadcasters have successfully begun shifting further into digital distribution, which has bolstered revenue amid a drop in linear viewership. Although competition for advertising dollars is expected to remain fierce over the five years to 2024 and shifts in consumer viewing habits will continuously prompt adjustments by broadcasters, the industry is expected to continue growing during the outlook period. Digital distribution will likely remain an important component of the industry's strategy as consumers' relationship to TV content continues to evolve.Tuning In: Digital Distribution Will Likely Remain An Important Component of the Industry's Strategy
TV broadcasters operate studios and facilities that program and deliver audiovisual content to the public via over-the-air transmission. The types of programming offered can be made by broadcasters or by affiliates that exist outside the industry. This industry excludes cable and satellite TV and operators that provide online-only content.
This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.
Table of Contents
About this Industry
- Industry Definition
- Main Activities
- Similar Industries
- Additional Resources
Industry at a Glance
Industry Performance
- Executive Summary
- Key External Drivers
- Current Performance
- Industry Outlook
- Industry Life Cycle
Products & Markets
- Supply Chain
- Products & Services
- Demand Determinants
- Major Markets
- International Trade
- Business Locations
Competitive Landscape
- Market Share Concentration
- Key Success Factors
- Cost Structure Benchmarks
- Basis of Competition
- Barriers to Entry
- Industry Globalization
Major Companies
Operating Conditions
- Capital Intensity
- Technology & Systems
- Revenue Volatility
- Regulation & Policy
- Industry Assistance
Key Statistics
- Industry Data
- Annual Change
- Key Ratios
Jargon & Glossary
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- Comcast Corporation
- Fox Corporation
- Walt Disney Co
- Viacomcbs Inc.
- Sinclair Broadcast Group, inc.
- Hearst Communications Inc.
Methodology
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