Natural Food Coloring Manufacturing in the US - Industry Market Research Report

Flying colors: Consumer pressure on major food processing companies is expected to lead to greater industry demand

Over the five years to 2019, operators in this industry have benefited from rising health consciousness and increased disposable incomes, allowing consumers to trade-up to premium goods made with all-natural ingredients. Moreover, as consumers increasingly turn away from products that include artificial coloring agents (with studies showing detrimental side effects of artificial color consumption in minors), demand for industry products rises. As a result of this trend, the analyst estimates that industry revenue has grown over the five years to 2019. Consumer pressure on major food processing companies is expected to lead to greater demand for natural food coloring products over the five years to 2024. This trend is growing globally as well as in the United States; some countries in Europe require warning labels for any products containing artificial coloring that is known to lead to hyperactivity in children.

This industry develops and produces substances, liquids or powders that are added to a food or drink to change its color. The industry’s products primarily use ingredients that are not made synthetically by humans. These color additives are exempt from the Food and Drug Administration’s certification.

This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.