Specialised Design Services in Australia - Industry Market Research Report

Off-brand: Ongoing economic uncertainty has reduced demand from some downstream markets

Design firms and freelance designers have depended on advertising companies' and other companies' internal marketing departments to outsource visual design work. Over the past few years, in-house design teams have flattened industry revenue, especially as design templates and computer design software become more widespread and easier to use. The falling popularity of home renovations has stunted demand for interior design services. Falling dwelling commencements and volatile discretionary incomes from the COVID-19 pandemic have reduced demand for interior design services in recent years. Overall, industry revenue is expected to plunge at an annualised 4.1% over the five years through 2023-24 to $5.70 billion. This trend includes an estimated 0.5% fall in the current year, as design firms have been slow to bounce back.

Industry firms plan, design and manage the production of printed materials, digital content, packaging, signage systems and branding. The industry includes graphic designers that exclusively generate drawings and illustrations that require technical accuracy or interpretative skills. Architectural, engineering, computer system and set design services are excluded from the industry.

This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.