Paper thin: Revenue growth is marginal as consumers write off paper and opt for digital alternatives
Stationery retailers haven't had much to write home about in recent years. A growing list of external businesses selling basic stationery and mounting competition from the online-only market have challenged the long-term survival of stationery stores. Shifts towards digital communication and greater use of digital documents have altered how consumers and businesses alike use stationery on a daily basis. Industry-wide revenue is expected to fall at an annualised 0.4% over the five years through 2022-23 to total $1.0 billion, which includes an anticipated 1.7% dip in revenue in 2022-23.
Industry retailers primarily sell stationery and writing materials, including artists’ supplies, ink, pens, pencils and notebooks. Specialist retailers source products from upstream manufacturers, wholesalers and international suppliers. The industry excludes online-only stationery retailers.
This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.
Table of Contents
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- Wesfarmers Limited
- Cotton On Clothing Pty Ltd
- Premier Investments Limited
Methodology
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