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Probiotics Market Size, Share & Trends Analysis Report By Product (Food & Beverages, Dietary Supplements), By Ingredient (Bacteria, Yeast), By Distribution Channel, By End-use, By Region, And Segment Forecasts, 2023 - 2030

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    Report

  • 200 Pages
  • August 2023
  • Region: Global
  • Grand View Research
  • ID: 3972861
The global probiotics market size is expected to reach USD 220.14 billion by 2030, growing at a CAGR of 14.0% from 2023 to 2030. The market is experiencing steady growth driven by several factors including shifting dietary preferences toward healthier foods coupled with the rising consumer awareness about digestive health products. Manufacturers in the industry are increasingly focused on distribution agreements and partnerships for probiotic sales. For instance, in September 2020, OptiBiotix Health Plc., a UK-based probiotic nutritional supplement manufacturer, announced an exclusive distribution agreement with Ayalla Marketing for the former’s product distribution in Brazil. In such an agreement, manufacturers often decide the minimum order quantity to facilitate cost-effective shipments.

In addition, Meluka Australia, a company that expanded its probiotic range in collaboration with Probiotics Australia in 2021, also expanded its retail channels through other strategic alliances. The company launched an e-commerce channel via WhatsApp in March 2022. It implemented a conversational messaging technology offered by Gupshup for customer engagement. Its e-commerce store is accessible to Australian customers via the WhatsApp platform. Moreover, e-commerce is increasingly becoming popular owing to the availability of a wide range of supplements and probiotic food products. Various companies, especially new entrants, in the global market are collaborating with e-commerce companies to promote their products as well as achieve maximum market penetration.

In addition, supplement manufacturers are increasingly incorporating functional ingredients into products to increase their nutritional value. Ingredient suppliers and supplement manufacturers are focusing on product innovation to expand their portfolio of probiotics and probiotic-based foods and better cater to the specific nutrition conditions of consumers with digestive health problems. For example, in August 2021, SkinBio Therapeutics launched new probiotic supplements targeted at the skin condition psoriasis. This product launch was aimed at expanding the use of probiotics in different application areas.

Probiotics Market Report Highlights

  • The demand for probiotic dietary supplements is expected to grow at a CAGR of 14.1% from 2023 to 2030, driven by the growing consumer awareness of the health benefits offered by probiotic supplements
  • The demand for yeast-based probiotics is projected to grow at a CAGR of 13.4% during the forecast period. Dietary supplements are made using yeast as it has proteins, amino acids, vitamin B, and peptides, and is safe for all age groups
  • The sales of probiotics through supermarkets/hypermarkets dominated the market in 2022 with a revenue share of over 30% and are expected to continue dominance throughout the forecast period. The availability of a wide range of product offerings, also enabling easy comparisons for customers, is expected to drive this dominance
  • The demand for probiotics in the Middle East & Africa region is expected to grow at a CAGR of nearly 15% during the forecast period. It is mainly driven by the increasing demand in countries, such as Saudi Arabia, South Africa, and UAE


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Frequently Asked Questions about the Global Probiotics Market

What is the estimated value of the Global Probiotics Market?

The Global Probiotics Market was estimated to be valued at $77.12 Billion in 2022.

What is the growth rate of the Global Probiotics Market?

The growth rate of the Global Probiotics Market is 14.0%, with an estimated value of $220.14 Billion by 2030.

What is the forecasted size of the Global Probiotics Market?

The Global Probiotics Market is estimated to be worth $220.14 Billion by 2030.

Who are the key companies in the Global Probiotics Market?

Key companies in the Global Probiotics Market include Arla Foods Group, BioGaia AB, Chr. Hansen Holding A/S, Danone, DuPont De Nemours, Inc., General Mills, Inc., i, Health, Inc., Lallemand Inc. and Lifeway Foods Inc.

Table of Contents

Chapter 1. Methodology and Scope
1.1. Market Segmentation & Scope
1.2. Market Definitions
1.3. Information Procurement
1.4. Information analysis
1.4.1. Market formulation & data visualization
1.4.2. Data validation & publishing
1.5. Research Scope and Assumptions
1.6. List of Data Sources
Chapter 2. Executive Summary
Chapter 3. Probiotics Market Industry Outlook
3.1. Market Lineage Outlook
3.1.1. Parent Market Outlook
3.1.2. Related Market Outlook
3.2. Penetration & Growth Prospect Mapping
3.3. Industry Value Chain Analysis
3.3.1. Raw Material Trends
3.3.2. Manufacturing Trends
3.3.3. Cost Structure & Profit Margin Analysis
3.3.4. Sales Channel Analysis
3.4. Technology Overview
3.5. Regulatory Framework
3.6. Market Dynamics
3.6.1. Market Drivers
3.6.2. Market Restraints
3.6.3. Industry Challenges
3.7. Industry Analysis Tools
3.7.1. Industry Analysis - Porter’s Five Forces Analysis
3.7.1.1. Threat of New Entrants
3.7.1.2. Bargaining Power of Suppliers
3.7.1.3. Bargaining Power of Buyers
3.7.1.4. Threat of Substitutes
3.7.1.5. Competitive Rivalry
3.7.2. PESTEL Analysis
3.7.2.1. Political Landscape
3.7.2.2. Economic Landscape
3.7.2.3. Social Landscape
3.7.2.4. Technology Landscape
3.7.2.5. Environmental Landscape
3.7.2.6. Legal Landscape
3.7.3. Major Deals & Strategic Alliances
Chapter 4. Global Probiotics Market: Product Estimates & Trend Analysis
4.1. Definitions & Scope
4.2. Product Movement Analysis & Market Share, 2022 & 2030 (USD Million)
4.3. Probiotics Market Estimates & Forecast, by Product (USD Million)
4.3.1. Probiotic Food & Beverages
4.3.1.1. Dairy Products
4.3.1.2. Non - dairy
4.3.1.3. Cereals
4.3.1.4. Baked Food
4.3.1.5. Fermented Meat
4.3.1.6. Dry Foods
4.3.2. Probiotic Dietary Supplements
4.3.2.1. Food Supplements
4.3.2.2. Nutritional Supplements
4.3.2.3. Specialty Supplements
4.3.2.4. Infant Formula
4.3.3. Animal Feed
Chapter 5. Global Probiotics Market: Ingredient Estimates & Trend Analysis
5.1. Definitions & Scope
5.2. Ingredient Movement Analysis & Market Share, 2022 & 2030 (USD Million)
5.3. Probiotics Market Estimates & Forecast, by Application (USD Million)
5.3.1. Bacteria
5.3.2. Yeast
Chapter 6. Global Probiotics Market: End - Use Estimates & Trend Analysis
6.1. Definitions & Scope
6.2. End - Use Movement Analysis & Market Share, 2022 & 2030 (USD Million)
6.3. Global Probiotics Market Estimates & Forecast, by End - Use (USD Million)
6.3.1. Human Probiotics
6.3.2. Animal Probiotics
Chapter 7. Global Probiotics Market: Distribution Channel Estimates & Trend Analysis
7.1. Definitions & Scope
7.2. Distribution Channel Movement Analysis & Market Share, 2022 & 2030 (USD Million)
7.3. Global Probiotics Market Estimates & Forecast, by Distribution Channel (USD Million)
7.3.1. Hypermarkets/Supermarkets
7.3.2. Pharmacies/Drugstores
7.3.3. Specialty Stores
7.3.4. Online Stores
7.3.5. Others
Chapter 8. Probiotics Market: Regional Estimates & Trend Analysis
8.1. Key Takeaways
8.2. Regional Movement Analysis & Market Share, 2022 & 2030 (USD Million)
8.3. North America
8.3.1. North America Probiotics Market Estimates and Forecasts, 2017 - 2030 (USD Million)
8.3.2. U.S.
8.3.2.1. U.S. Probiotics Market Estimates and Forecasts, 2017 - 2030 (USD Million)
8.3.3. Canada
8.3.3.1. Canada Probiotics Market Estimates and Forecasts, 2017 - 2030 (USD Million)
8.3.4. Mexico
8.3.4.1. Mexico Probiotics Market Estimates and Forecasts, 2017 - 2030 (USD Million)
8.4. Europe
8.4.1. Europe Probiotics Market Estimates and Forecasts, 2017 - 2030 (USD Million)
8.4.2. Germany
8.4.2.1. Germany Probiotics Market Estimates and Forecasts, 2017 - 2030 (USD Million)
8.4.3. UK
8.4.3.1. UK Probiotics Market Estimates and Forecasts, 2017 - 2030 (USD Million)
8.4.4. France
8.4.4.1. France Probiotics Market Estimates and Forecasts, 2017 - 2030 (USD Million)
8.4.5. Italy
8.4.5.1. Italy Probiotics Market Estimates and Forecasts, 2017 - 2030 (USD Million)
8.4.6. Spain
8.4.6.1. Spain Probiotics Market Estimates and Forecasts, 2017 - 2030 (USD Million)
8.5. Asia Pacific
8.5.1. Asia Pacific Probiotics Market Estimates and Forecasts, 2017 - 2030 (USD Million)
8.5.2. China
8.5.2.1. China Probiotics Market Estimates and Forecasts, 2017 - 2030 (USD Million)
8.5.3. India
8.5.3.1. India Probiotics Market Estimates and Forecasts, 2017 - 2030 (USD Million)
8.5.4. Japan
8.5.4.1. Japan Probiotics Market Estimates and Forecasts, 2017 - 2030 (USD Million)
8.5.5. Australia & New Zealand
8.5.5.1. Australia & New Zealand Probiotics Market Estimates and Forecasts, 2017 - 2030 (USD Million)
8.6. Central & South America
8.6.1. Central & South America Probiotics Market Estimates and Forecasts, 2017 - 2030 (USD Million)
8.6.2. Brazil
8.6.2.1. Brazil Probiotics Market Estimates and Forecasts, 2017 - 2030 (USD Million)
8.6.3. Argentina
8.6.3.1. Argentina Probiotics Market Estimates and Forecasts, 2017 - 2030 (USD Million)
8.7. Middle East & Africa
8.7.1. Middle East & Africa Probiotics Market Estimates and Forecasts, 2017 - 2030 (USD Million)
8.7.2. Saudi Arabia
8.7.2.1. Saudi Arabia Probiotics Market Estimates and Forecasts, 2017 - 2030 (USD Million)
8.7.3. South Africa
8.7.3.1. South Africa Probiotics Market Estimates and Forecasts, 2017 - 2030 (USD Million)
Chapter 9. Competitive Landscape
9.1. Recent Developments & Their Impacts on the Industry
9.2. Company Categorization
9.3. Participant’s Overview
9.3.1. Arla Foods Group
9.3.2. BioGaia AB
9.3.3. Chr. Hansen Holding A/S
9.3.4. Danone
9.3.5. DuPont De Nemours, Inc.
9.3.6. General Mills, Inc.
9.3.7. i - Health, Inc.
9.3.8. Lallemand Inc.
9.3.9. Lifeway Foods Inc
9.3.10. Mother Dairy Fruit & Vegetable Pvt. Ltd
9.3.11. Kerry
9.3.12. Nestle S.A.
9.3.13. Probi AB
9.3.14. Yakult Honsha Co., Ltd.
9.4. Financial Performance
9.5. Product Benchmarking
9.6. Company Market Share Analysis, 2022
9.7. Company Heat Map Analysis
9.8. Strategy Mapping
List of Tables
1. Probiotics market - Driving factor market analysis
2. Probiotics market - Restraint factor market analysis
3. Probiotics market estimates and forecast, by product, 2017 - 2030 (USD Million)
4. Probiotic food & beverages market estimates and forecast, by product, 2017 - 2030 (USD Million)
5. Probiotic dietary supplements market estimates and forecast, by product, 2017 - 2030 (USD Million)
6. Probiotics market estimates and forecast, by ingredient, 2017 - 2030 (USD Million)
7. Probiotics market estimates and forecast, by end-use, 2017 - 2030 (USD Million)
8. Probiotics market estimates and forecast, by distribution channel, 2017 - 2030 (USD Million)
9. Company market share analysis, 2022
List of Figures
1. Information procurement
2. Primary research pattern
3. Primary research process
4. Primary research approaches
5. Probiotics market: Market snapshot
6. Probiotics market: Segment outlook
7. Probiotics market: Competitive outlook
8. Probiotics market: Value chain analysis
9. Probiotics market: Porter’s analysis
10. Probiotics market: PESTEL analysis
11. Probiotics market, by product: Key takeaways
12. Probiotics market, by product: Market share, 2022 & 2030
13. Probiotic food & beverages market estimates & forecasts, 2017 - 2030 (USD Million)
14. Probiotic dairy products market estimates & forecasts, 2017 - 2030 (USD Million)
15. Probiotic non-dairy products market estimates & forecasts, 2017 - 2030 (USD Million)
16. Probiotic cereals market estimates & forecasts, 2017 - 2030 (USD Million)
17. Probiotic baked food market estimates & forecasts, 2017 - 2030 (USD Million)
18. Probiotic fermented meat market estimates & forecasts, 2017 - 2030 (USD Million)
19. Probiotic dry foods market estimates & forecasts, 2017 - 2030 (USD Million)
20. Probiotic dietary supplements market estimates & forecasts, 2017 - 2030 (USD Million)
21. Probiotic food supplements market estimates & forecasts, 2017 - 2030 (USD Million)
22. Probiotic nutritional supplements market estimates & forecasts, 2017 - 2030 (USD Million)
23. Probiotic specialty supplements market estimates & forecasts, 2017 - 2030 (USD Million)
24. Probiotic infant formula market estimates & forecasts, 2017 - 2030 (USD Million)
25. Probiotic animal feed market estimates & forecasts, 2017 - 2030 (USD Million)
26. Bacteria-based probiotics market estimates & forecasts, 2017 - 2030 (USD Million)
27. Yeast-based probiotics market estimates & forecasts, 2017 - 2030 (USD Million)
28. Human probiotics market estimates & forecasts, 2017 - 2030 (USD Million)
29. Animal probiotics market estimates & forecasts, 2017 - 2030 (USD Million)
30. Probiotics market estimates & forecasts through supermarkets/hypermarkets, 2017 - 2030 (USD Million)
31. Probiotics market estimates & forecasts through supermarkets/hypermarkets, 2017 - 2030 (USD Million)
32. Probiotics market estimates & forecasts through pharmacies & drugstores, 2017 - 2030 (USD Million)
33. Probiotics market estimates & forecasts through specialty stores, 2017 - 2030 (USD Million)
34. Probiotics market estimates & forecasts through online stores, 2017 - 2030 (USD Million)
35. Probiotics market estimates & forecasts through other channels, 2017 - 2030 (USD Million)
36. North America market estimates & forecasts, 2017 - 2030 (USD Million)
37. U.S. market estimates & forecasts, 2017 - 2030 (USD Million)
38. Canada market estimates & forecasts, 2017 - 2030 (USD Million)
39. Mexico market estimates & forecasts, 2017 - 2030 (USD Million)
40. Europe market estimates & forecasts, 2017 - 2030 (USD Million)
41. Germany market estimates & forecasts, 2017 - 2030 (USD Million)
42. UK market estimates & forecasts, 2017 - 2030 (USD Million)
43. France market estimates & forecasts, 2017 - 2030 (USD Million)
44. Italy market estimates & forecasts, 2017 - 2030 (USD Million)
45. Spain market estimates & forecasts, 2017 - 2030 (USD Million)
46. Asia Pacific market estimates & forecasts, 2017 - 2030 (USD Million)
47. China market estimates & forecasts, 2017 - 2030 (USD Million)
48. Japan market estimates & forecasts, 2017 - 2030 (USD Million)
49. India market estimates & forecasts, 2017 - 2030 (USD Million)
50. Australia & New Zealand market estimates & forecasts, 2017 - 2030 (USD Million)
51. Central & South America market estimates & forecasts, 2017 - 2030 (USD Million)
52. Brazil market estimates & forecasts, 2017 - 2030 (USD Million)
53. Argentina market estimates & forecasts, 2017 - 2030 (USD Million)
54. Middle East & Africa market estimates & forecasts, 2017 - 2030 (USD Million)
55. Saudi Arabia market estimates & forecasts, 2017 - 2030 (USD Million)
56. South Africa market estimates & forecasts, 2017 - 2030 (USD Million)
57. Probiotics market: Key Company/Competition categorization
58. Company market share analysis, 2022 (%)
59. Company heat map analysis

Companies Mentioned

  • Arla Foods Group
  • BioGaia AB
  • Chr. Hansen Holding A/S
  • Danone
  • DuPont De Nemours, Inc.
  • General Mills, Inc.
  • i - Health, Inc.
  • Lallemand Inc.
  • Lifeway Foods Inc
  • Mother Dairy Fruit & Vegetable Pvt. Ltd
  • Kerry
  • Nestle S.A.
  • Probi AB
  • Yakult Honsha Co., Ltd.

Methodology

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