Sweet Biscuits, Snack Bars and Fruit Snacks in Italy

Sweet biscuits, snack bars and fruit snacks has continued to post steady growth in value and volume terms in 2025, driven by multiple factors. First, the demand for indulgent and healthy snacks is being met by various products in this category. Many consumers have shifted their preferences towards healthier products with less sugar and more fibre or protein. Companies have identified these trends and major product innovations are moving in this direction.

The Sweet Biscuits, Snack Bars and Fruit Snacks in Italy report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2024, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.

Product coverage: Fruit Snacks, Snack Bars, Sweet Biscuits.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Sweet Biscuits, Snack Bars and Fruit Snacks market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.