New Zealand’s savoury snacks category has seen stable growth in 2025 with sales normalising as production efficiencies improve and consumers adapt to higher living costs. As macroeconomic conditions gradually recover, impulse and indulgence-driven purchases are beginning to rebound, supporting steady retail demand. Snacking frequency remains elevated, driven by boredom, convenience, and on-the-go consumption. In response, brands continue to innovate with better-for-you savoury snacks, offering l...
This Savoury Snacks in New Zealand report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2024, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.
Product coverage: Meat Snacks, Nuts, Seeds and Trail Mixes, Other Savoury Snacks, Popcorn, Pretzels, Salty Snacks, Savoury Biscuits, Seafood Snacks.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
This Savoury Snacks in New Zealand report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2024, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.
Product coverage: Meat Snacks, Nuts, Seeds and Trail Mixes, Other Savoury Snacks, Popcorn, Pretzels, Salty Snacks, Savoury Biscuits, Seafood Snacks.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why Buy this Report?
- Get a detailed picture of the Savoury Snacks market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
Savoury Snacks in New ZealandSavoury Snacks Expanding With a Greater Focus on Healthier OptionsBluebird Foods Leads while Arnott’S Drives Growth Through InnovationSupermarkets Strengthens Its Grip on Savoury SnacksProspects and OpportunitiesHealth-Forward Snacking Set to Reshape Category GrowthSavoury Snacks Set for a Greener Future as Sustainability Comes to the ForeRising Momentum for High Protein and Gluten-Free ClaimsSnacks in New ZealandExecutive SummarySnacks in 2025: the Big PictureKey Trends in 2025Competitive LandscapeChannel DevelopmentsWhat Next for Snacks?DisclaimerSourcesSummary 1 Research Sources
Key Data Findings
Category Data
Market Data