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Sweet Biscuits, Snack Bars and Fruit Snacks in Indonesia

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    Report

  • 28 Pages
  • July 2025
  • Region: Indonesia
  • Euromonitor International
  • ID: 3973303
In 2025, sweet biscuits, snack bars, and fruit snacks in Indonesia is expected to experience robust 6% growth in retail value sales, reaching IDR38.0 trillion. This notable increase can be attributed to the affordability and practicality of these snacks, making them a favoured choice over more expensive alternatives such as chocolate confectionery, and less convenient options like savoury snacks or ice cream. The appeal of such products is particularly strong among schoolchildren and busy urban...

This Sweet Biscuits, Snack Bars and Fruit Snacks in Indonesia report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2024, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.

Product coverage: Fruit Snacks, Snack Bars, Sweet Biscuits.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why Buy this Report?

  • Get a detailed picture of the Sweet Biscuits, Snack Bars and Fruit Snacks market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
The publisher has over 50 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo, Bengaluru, Sao Paulo, Seoul, Hong Kong, Dusseldorf and Mexico City and a network of analysts in 100 countries, the publisher has a unique capability and an understanding of diverse markets to develop reliable information resources to help drive informed strategic planning.

Table of Contents

Sweet Biscuits, Snack Bars and Fruit Snacks in Indonesia
Key Data Findings
2025 Developments
Wafers Drives Dynamism Thanks to Launches and Social Media ActivityMayora Extends Its Lead, But Urc Indonesia Sees Dynamism from a Low BaseAlthough Small Local Grocers Maintains Its Dominance, Other Distribution Channels Are Taking ShareProspects and OpportunitiesRobust Growth Anticipated by Catering to All Consumer GroupsThe Need to Successfully Combine Packaging, Partnerships, and Product LaunchesPremium and Health-Related Products Set to Be Increasingly Relevant
Category Data
  • Table 1 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2020-2025
  • Table 2 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2020-2025
  • Table 3 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2020-2025
  • Table 4 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2020-2025
  • Table 5 Nbo Company Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2021-2025
  • Table 6 Lbn Brand Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2022-2025
  • Table 7 Nbo Company Shares of Sweet Biscuits: % Value 2021-2025
  • Table 8 Lbn Brand Shares of Sweet Biscuits: % Value 2022-2025
  • Table 9 Nbo Company Shares of Snack Bars: % Value 2021-2025
  • Table 10 Lbn Brand Shares of Snack Bars: % Value 2022-2025
  • Table 11 Nbo Company Shares of Fruit Snacks: % Value 2021-2025
  • Table 12 Lbn Brand Shares of Fruit Snacks: % Value 2022-2025
  • Table 13 Distribution of Sweet Biscuits, Snack Bars and Fruit Snacks by Format: % Value 2020-2025
  • Table 14 Distribution of Sweet Biscuits by Format: % Value 2020-2025
  • Table 15 Distribution of Snack Bars by Format: % Value 2020-2025
  • Table 16 Distribution of Fruit Snacks by Format: % Value 2020-2025
  • Table 17 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2025-2030
  • Table 18 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2025-2030
  • Table 19 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2025-2030
  • Table 20 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2025-2030
Snacks in IndonesiaExecutive SummarySnacks in 2025: the Big PictureKey Trends in 2025Competitive LandscapeChannel DevelopmentsWhat Next for Snacks?
Market Data
  • Table 21 Sales of Snacks by Category: Volume 2020-2025
  • Table 22 Sales of Snacks by Category: Value 2020-2025
  • Table 23 Sales of Snacks by Category: % Volume Growth 2020-2025
  • Table 24 Sales of Snacks by Category: % Value Growth 2020-2025
  • Table 25 Nbo Company Shares of Snacks: % Value 2021-2025
  • Table 26 Lbn Brand Shares of Snacks: % Value 2022-2025
  • Table 27 Penetration of Private Label by Category: % Value 2020-2025
  • Table 28 Distribution of Snacks by Format: % Value 2020-2025
  • Table 29 Forecast Sales of Snacks by Category: Volume 2025-2030
  • Table 30 Forecast Sales of Snacks by Category: Value 2025-2030
  • Table 31 Forecast Sales of Snacks by Category: % Volume Growth 2025-2030
  • Table 32 Forecast Sales of Snacks by Category: % Value Growth 2025-2030
DisclaimerSourcesSummary 1 Research Sources