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Sweet Biscuits, Snack Bars and Fruit Snacks in China

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    Report

  • 27 Pages
  • June 2025
  • Region: China
  • Euromonitor International
  • ID: 3981512
In 2025, sweet biscuits, snack bars and fruit snacks is feeling the impact sluggish growth in China's overall economic environment, continuing the trend from 2024. Both volume and value growth are low through retail, with local consumers adopting more cautious spending habits. Further, rising health consciousness is accelerating the shift away from sweet snacks and resulting in flat growth for the overall category.

The Sweet Biscuits, Snack Bars and Fruit Snacks in China report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2024, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.

Product coverage: Fruit Snacks, Snack Bars, Sweet Biscuits.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Sweet Biscuits, Snack Bars and Fruit Snacks market
  • Pinpoint growth sectors and identify factors driving change
  • Understand the competitive environment, the market’s major players and leading brands
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2025 DEVELOPMENTS
  • Sluggish growth seen in 2025
  • Mondelez maintains overall leadership
  • Supermarkets leads distribution, with e-commerce standing out in snack bars
PROSPECTS AND OPPORTUNITIES
  • Value growth to improve during forecast period as competition intensifies, with players investing in bite-sized snacks and sensory experiences
  • Chocolate players enter with a focus on biscuits
  • Government health initiatives may impact innovation
CATEGORY DATA
  • Table 1 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2020-2025
  • Table 2 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2020-2025
  • Table 3 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2020-2025
  • Table 4 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2020-2025
  • Table 5 NBO Company Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2021-2025
  • Table 6 LBN Brand Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2022-2025
  • Table 7 NBO Company Shares of Sweet Biscuits: % Value 2021-2025
  • Table 8 LBN Brand Shares of Sweet Biscuits: % Value 2022-2025
  • Table 9 NBO Company Shares of Snack Bars: % Value 2021-2025
  • Table 10 LBN Brand Shares of Snack Bars: % Value 2022-2025
  • Table 11 NBO Company Shares of Fruit Snacks: % Value 2021-2025
  • Table 12 LBN Brand Shares of Fruit Snacks: % Value 2022-2025
  • Table 13 Distribution of Sweet Biscuits, Snack Bars and Fruit Snacks by Format: % Value 2020-2025
  • Table 14 Distribution of Sweet Biscuits by Format: % Value 2020-2025
  • Table 15 Distribution of Snack Bars by Format: % Value 2020-2025
  • Table 16 Distribution of Fruit Snacks by Format: % Value 2020-2025
  • Table 17 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2025-2030
  • Table 18 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2025-2030
  • Table 19 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2025-2030
  • Table 20 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2025-2030
SNACKS IN CHINA
EXECUTIVE SUMMARY
  • Snacks in 2025: The big picture
  • Key trends in 2025
  • Competitive Landscape
  • Channel developments
  • What next for snacks?
MARKET DATA
  • Table 21 Sales of Snacks by Category: Volume 2020-2025
  • Table 22 Sales of Snacks by Category: Value 2020-2025
  • Table 23 Sales of Snacks by Category: % Volume Growth 2020-2025
  • Table 24 Sales of Snacks by Category: % Value Growth 2020-2025
  • Table 25 NBO Company Shares of Snacks: % Value 2021-2025
  • Table 26 LBN Brand Shares of Snacks: % Value 2022-2025
  • Table 27 Penetration of Private Label by Category: % Value 2020-2025
  • Table 28 Distribution of Snacks by Format: % Value 2020-2025
  • Table 29 Forecast Sales of Snacks by Category: Volume 2025-2030
  • Table 30 Forecast Sales of Snacks by Category: Value 2025-2030
  • Table 31 Forecast Sales of Snacks by Category: % Volume Growth 2025-2030
  • Table 32 Forecast Sales of Snacks by Category: % Value Growth 2025-2030
DISCLAIMER
SOURCES
  • Summary 1 Research Sources