Sweet Biscuits, Snack Bars and Fruit Snacks in Vietnam

Sweet biscuits, snack bars and fruit snacks in Vietnam is enjoying significant recovery in 2025, reversing two years of subdued performance. This improvement is largely driven by the strengthening economic outlook, as rising consumer confidence translates into greater spending on indulgent and innovative snacks, particularly among younger demographics. Brands are swiftly capitalising on these conditions, introducing new flavours and visually appealing packaging to attract consumer attention.

The Sweet Biscuits, Snack Bars and Fruit Snacks in Vietnam report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2024, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.

Product coverage: Fruit Snacks, Snack Bars, Sweet Biscuits.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Sweet Biscuits, Snack Bars and Fruit Snacks market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.