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Savoury Snacks in Hungary

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    Report

  • 21 Pages
  • July 2025
  • Region: Hungary
  • Euromonitor International
  • ID: 3981597
Sales of savoury snacks have seen steady growth in current value and retail volume terms in 2025, with these products remaining a relatively affordable treat. One of the key sales drivers has been nuts, seeds, and trail mixes which has continued to see positive growth in Hungary, even as the prices of these products have risen.

The Savoury Snacks in Hungary report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2024, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.

Product coverage: Meat Snacks, Nuts, Seeds and Trail Mixes, Other Savoury Snacks, Popcorn, Pretzels, Salty Snacks, Savoury Biscuits, Seafood Snacks.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Savoury Snacks market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2025 DEVELOPMENTS
  • Crunching through inflation: nuts, seeds and trail mixes hold strong appeal
  • Polarised demand informs sales of potato chips
  • Quick commerce tapping into the country’s booming streaming culture
PROSPECTS AND OPPORTUNITIES
  • Rice snacks showing strong potential thanks to healthy image
  • Tech-enabled smart stores could present a new future to the world of snacking
  • Unique and bold taste innovations expected in savoury snacks
CATEGORY DATA
  • Table 1 Sales of Savoury Snacks by Category: Volume 2020-2025
  • Table 2 Sales of Savoury Snacks by Category: Value 2020-2025
  • Table 3 Sales of Savoury Snacks by Category: % Volume Growth 2020-2025
  • Table 4 Sales of Savoury Snacks by Category: % Value Growth 2020-2025
  • Table 5 NBO Company Shares of Savoury Snacks: % Value 2021-2025
  • Table 6 LBN Brand Shares of Savoury Snacks: % Value 2022-2025
  • Table 7 Distribution of Savoury Snacks by Format: % Value 2020-2025
  • Table 8 Forecast Sales of Savoury Snacks by Category: Volume 2025-2030
  • Table 9 Forecast Sales of Savoury Snacks by Category: Value 2025-2030
  • Table 10 Forecast Sales of Savoury Snacks by Category: % Volume Growth 2025-2030
  • Table 11 Forecast Sales of Savoury Snacks by Category: % Value Growth 2025-2030
SNACKS IN HUNGARY
EXECUTIVE SUMMARY
  • Snacks in 2025: The big picture
  • Key trends in 2025
  • Competitive Landscape
  • Channel developments
  • What next for snacks?
MARKET DATA
  • Table 12 Sales of Snacks by Category: Volume 2020-2025
  • Table 13 Sales of Snacks by Category: Value 2020-2025
  • Table 14 Sales of Snacks by Category: % Volume Growth 2020-2025
  • Table 15 Sales of Snacks by Category: % Value Growth 2020-2025
  • Table 16 NBO Company Shares of Snacks: % Value 2021-2025
  • Table 17 LBN Brand Shares of Snacks: % Value 2022-2025
  • Table 18 Penetration of Private Label by Category: % Value 2020-2025
  • Table 19 Distribution of Snacks by Format: % Value 2020-2025
  • Table 20 Forecast Sales of Snacks by Category: Volume 2025-2030
  • Table 21 Forecast Sales of Snacks by Category: Value 2025-2030
  • Table 22 Forecast Sales of Snacks by Category: % Volume Growth 2025-2030
  • Table 23 Forecast Sales of Snacks by Category: % Value Growth 2025-2030
DISCLAIMER
SOURCES
  • Summary 1 Research Sources